More Control for Advertisers to Exclude Objectionable Videos, Genres, Channels.For brand advertisers, YouTube can be a scary place, at least in theory. It houses the world’s videos, after all, which include plenty of things a brand might want to sponsor (pet food for a funny cat video, for example) and plenty that most wouldn’t. Continue reading ‘YouTube Launches Brand Protection Feature’
Archive for the 'Web Portal' Category
A social media campaign to promote the BT Digital Music Awards to encourage fans to vote for their favourite band through an online voting campaign site, has been developed by Crayon.
The site encourages industry professionals to re-engage and enter the awards, while also aiming to drive engagement and fan voting and also houses a digital stage and crowd, where users can go online and register in order to vote. Continue reading ‘BT Digital Music Awards social media campaign aims to drive votes’
On September 11, Haagen-Dazs, partnering with the University of California at Davis, will unveil another example of its continued support for the honey bees when it opens the doors of Honey Bee Haven. Planted in the fall of 2009, the Haven is a set of interconnected gardens, including “Pollinator Patch,” “Nectar Nook” and “Honeycomb Hideout,” which seeks raise public awareness about the plight of the honey bees while providing a year-round food source for bees themselves. Continue reading ‘Haagen-Dazs/UC Davis: Honey Bee Haven’
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Butts that write
Levi’s Japan recently pulled its own window dancing stunt in Tokyo to promote the CurveID custom fit women’s denim line. 30 models appeared in the windows of a Tokyo high-rise jiggling their booties to passersby below. Continue reading ‘Butts that write’
Crispin Porter + Boguskyhas launched a new campaign to make baby carrots as appealing as their junkier counterparts. The campaign tag openly announces the strategy: “Baby Carrots: Eat ‘em like Junk Food.” Crispin has designed new types of packaging mimicking that of carrots’ greasier snack brethren. It also created a website, a soon-to-launch iPhone app and spots, set to break on September 7. Continue reading ‘Baby Carrot Rebrand – Healthy in disguise!’
Tracking the effectiveness of advertising on the web was hard enough. Tracking it in the era of “walled gardens” could become that much tougher.
The rapid shift of web audiences and marketer attention toward closely controlled properties such as Facebook or Apple’s iAd platform is presenting a growing challenge for web analytics. Nearly a quarter of online time at the PC is now spent with social media, the lion’s share of that on Facebook, according to Nielsen Co. Continue reading ‘Facebook, Apple’s ‘Walled Gardens’ Make Analytics That Much Harder for Brands’
‘Like’ It or Not, Trend Serves as Another Telling Sign of Social Media’s Growing Dominance.While the tech world obsessed about when Facebook would turn on location and morph into a “Foursquare killer,” the social network has quietly become something else: the biggest relationship-marketing provider for many brands.
For many marketers, their Facebook fan bases have become their largest web presence, outstripping brand sites or e-mail programs either because a brand’s traditional web-based “owned media” is atrophying or because more consumers are migrating to social media. Continue reading ‘What Happens When Facebook Trumps Your Brand Site?’
Coca-Cola has launched a program that is designed to encourage millions of Americans to be active outdoors and cast a vote for their favorite park to give that park money.
If you do so, as part of Coca-Cola’s Live Positively initiative, then the park with the most votes will win a $100,000 recreation grant. Continue reading ‘Coca-Cola’s summer campaign supports a “Favorite Park’ vote’
Three-hundred-million dollars in first-week sales, two Cannes Grand Prix and “advertising” that took the form of a traveling museum exhibit. That’s what Microsoft’s Xbox got for its last marketing blowout for the “Halo” video-game franchise. With the latest installment out in September, how in the extraterrestrial world is it going to beat that?
After teaser shots, the marketing for “Halo: Reach,” the fourth release in the franchise, will ramp up this week. It will be the biggest game campaign from Microsoft in the marketer’s history, said Michael Stout, global product manager for Xbox. There will also be a robot.
Xbox is launching a website today through which users can manipulate a real-life robot in an undisclosed San Francisco warehouse to build a monument out of lasers for this game’s protagonist Noble Team. Continue reading ‘‘Halo’ Reaches Out With Biggest Campaign Yet’
Observing the latest trends in social media and entertainment, a growing number of internet users are turning to Facebook to watch their favourite films and online videos. According to statistics released by researchers at comScore, just under 47 million people decided to watch internet-based films on Facebook in July. This makes Facebook among the top three most popular websites when it comes to broadcasting online videos. Continue reading ‘Facebook Users Spend More Time Watching Movies on Social Media Site’
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