Web Portal « Converge Weekly

Archive for the 'Web Portal' Category

Mar

Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, Mobile, News, SMS, Viral Marketing and Web Portal
Tags: fundraising efforts, mobile donations, Non-Profit Libraries Raise Funds, SMS, Text Messaging Donations, textalibrarian.com

Mosio’s Text a Librarian, the leader in text messaging solutions for libraries, today announced its mobile donations initiative to assist non-profit libraries and library organizations in setting up mobile fundraising campaigns via SMS text messaging.

“The success of the Text For Haiti campaign provided mainstream exposure to the collective impact of micro-donations and the effectiveness of fundraising through text messaging” said Noel Chandler, Mosio’s CEO. “Mobile donations are an excellent use of SMS technology. We’re using our experience and relationships in the wireless industry to help libraries implement a new method of raising awareness and funds.”

Library budgets are being slashed while patron visits and demand for services have soared. Mobile donations offer a unique opportunity for libraries to augment existing public fundraising efforts. Individuals in the community can give to their library in manageable donations of $5-$10 through a simple mobile technology. Continue reading ‘Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds’

Mar

SPEED Fantasy Bid Best Of Web Finalist

By Farheen Aqueel Leave a Comment

SPEED Fantasy Bid, where viewers watching the live broadcast of the standard-setting Barrett-Jackson Collector Car Auctions on SPEED are encouraged to test their skill at predicting the final auction sale price on a variety of collector cars and vehicles throughout the course of the auction, has been named a finalist for a 2009 Cablefax Best of the Web award in the Games category.

Launched in 2005, SPEED Fantasy Bid (http://www.speedfantasybid.com/) recorded 50,000 bids in its inaugural year. In 2010, almost 700,000 Web and wireless SMS text bids were cast in conjunction with the season-opening January auction in Scottsdale, Ariz.
Continue reading ‘SPEED Fantasy Bid Best Of Web Finalist’

Mar

Forgot to Send a Birthday Card? Phone It In

By Farheen Aqueel 7 Comments

SHORT video messages or greetings for phones could soon be as ubiquitous as texting, or at least that’s what greeting card companies and other firms are hoping as they try out a new mobile service that delivers a brief video, with sound and music, as quickly, easily and often as cheaply as sending a text.

American Greetings has a new service that transmits a video card chosen from its Web site directly to handsets of nearly all major mobile carriers. It has used a partnership with Mogreet Inc., provider of a multimedia messaging platform, to deliver the full-motion video greeting. Mogreet, based in Venice, Calif., is also working with the National Football League Players Association and other organizations to deliver campaigns directly to cellphones.

Continue reading ‘Forgot to Send a Birthday Card? Phone It In’

Mar

Show your AZM with Azm-e-Alishan!

By Afreen Leave a Comment

Categories: Campaign Snapshot, Company Press Release, Digital Trends, News, Online Advertising, PR, SMS, Social Media and Web Portal
Tags: Azemalishan, Azm, Azm-e-Alishan, Converge Technologies, Interflow, IVR, Online Advertising, Pakistan, Pakistani, SMS, Social Media, the great resolve, Web

Azm-e-Alishan (The Glorious Resolve) is aimed at Pakistanis to think about who we are as individuals and as a nation. The launch of Azm-e-Alishan is all about showing the ‘Azm’ of being a Pakistani and to take part in an activity of coming together, renewing our faith in each other and rekindling the communal spirit that enabled the creation of Pakistan 70 years ago. Partnered with Interflow Group, Converge Technologies is the Digital Agency providing SMS, IVR, Web, Online advertising and Social Media services for this campaign.

Continue reading ‘Show your AZM with Azm-e-Alishan!’

Mar

Social Capital: The Currency of the Social Economy

By Taha Hameedi Leave a Comment

Categories: Digital Content, Digital Marketing, Digital Trends, Research, Social Media and Web Portal
Tags: Digital Trends, social capital, Social Media

The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances.

Digital capitalization is laying a foundation for expanding the need to cultivate and participate, not only in the real world, but also in the online networks and communities that can benefit us personally and professionally. Continue reading ‘Social Capital: The Currency of the Social Economy’

Mar

The Many Jobs of Marketing Content

By Taha Hameedi Leave a Comment

Categories: Digital Marketing, Digital Trends, Research and Web Portal
Tags: Digital Media, Marketing Content, Web

Marketing content is like an emissary for your company. In the digital world, companies rely on content to produce a variety of results. The best result is, of course, sales. However, that’s only one job at the end of a long list of responsibilities. It’s up to marketers to make sure the marketing content they produce is shouldering the load well.

Take a look at some of the expectations we heap upon our content and then assess your own to determine if you’ve prepared said content to deliver. Continue reading ‘The Many Jobs of Marketing Content’

Mar

The Terminator: A Killer Campaign Using Mobile Location

By Farheen Aqueel 1 Comment

Last year, when UK television station Virgin1 launched the new action series Terminator: The Sarah Connor Chronicles, they wanted to do something special to create excitement and buzz around the launch episode.

In the TV series a Terminator can locate its victim no matter where they are. What if that could be done in real life as well? Agencies 20:20 London and Incentivated did just that, putting together a campaign with a great use of mobile location plus video that has won numerous awards in the past months. Continue reading ‘The Terminator: A Killer Campaign Using Mobile Location’

Mar

Website Design Critical to Business Success Online and Off-Line

By Taha Hameedi 1 Comment

Categories: Digital Marketing, Digital Trends, Research and Web Portal
Tags: Target Market, Web Design, Business success, website design

I doubt many people would argue that Website design can play a critical role in a business’ success online, but few understand it also can play a critical role off-line. To understand this, we need to first understand what constitutes an effective Website design, how the target market arrives at the Website, and how they take action (i.e. make a purchase at an ecommerce site or provide contact information at a lead generation site).

What Goes into an Effective Website Design
At TMA E-Marketing all Website design starts with focusing on the target market. In particular, we look at “pain points”. What is a “pain point”? It’s the needs that your potential client or consumer has relative to the products and services your business offers. Continue reading ‘Website Design Critical to Business Success Online and Off-Line’

Mar

Cornetto’s new Digital Campaign

By Afreen 1 Comment

Cornetto has always been about fun and music. Every year, the brand brings new music sensation as well as consumer rewarding campaigns. This year it’s no different, as always Cornetto has a lot of excitement to offer along with mouth watering ice-cream cones to its consumer. Converge Technologies being their Digital Agency, would facilitate in providing SMS, Web Portal, Online Advertising and Campaign Amplification services.

Continue reading ‘Cornetto’s new Digital Campaign’

Mar

Social Media Marketing from ‘Compare the Meerkat’

By Reema Dada 2 Comments

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study, Online Advertising, Social Media, Viral Marketing and Web Portal
Tags: Compare The Market, interactivity, International, Meerkat, Online Insurance, Social Media, Viral, Web Portal

One of the most interesting marketing campaigns of recent times in my opinion is Compare the Markets. The marketing guys here seem to be trying some viral marketing which is usually seen in movies. The main character is a Russian meerkat named Aleksandr Orlov, has somehow got himself in a mess with similar website CompareTheMarket.com due to his similar domain name. Continue reading ‘Social Media Marketing from ‘Compare the Meerkat’’

Converge Weekly (Beta)

Converge Weekly is your one-stop-portal for everything digital. Visit us to know more about what's happening locally in Pakistan and to get out-of-the-box digital ideas from all over the world.