Viral Marketing « Converge Weekly

Archive for the 'Viral Marketing' Category

Mar

Idea Cellular launches new campaign – ‘Idea Oongli Cricket’

Idea cellular has come up with a new campaign called ‘Idea Oongli Cricket’, this summer. During this campaign question based on the events and happenings of the ongoing match of the day will be asked.

‘Idea Oongli Cricket’ can be played by all mobile phone users by SMSing their answer to ‘9594939291’. The number is toll free for Idea subscribers, and standard messaging rates apply for other mobile subscribers. All Idea customers who send in the correct answer will get Idea VAS Packs for three days and participants using other operators will win VAS Packs for one day.
Continue reading ‘Idea Cellular launches new campaign – ‘Idea Oongli Cricket’’

Mar

‘Minority Report’ digital billboard ‘watches consumers shop’

By Fatima 5 Comments

Categories: Activation, Digital Content, Digital Marketing, Digital Trends, Online Advertising and Viral Marketing
Tags: ABC News, America, digital signs, Japanese, John Anderton, NEC, Next Generation Digital Signage, personal advertising, Steven Spielberg, Takeshi Yamamoto, Tom Cruise

A “Minority Report” styled digital billboard that targets consumers using customised advertising based on their demographics is being developed by Japanese researchers.

Engineers have developed the billboard, similar to one used in the Tom Cruise blockbuster, that uses in built cameras to instantly identifies a shopper’s age and gender as they walk past.

The facial-recognition system, called the Next Generation Digital Signage Solution, then offers consumers a product it thinks is suited to their demographic. Continue reading ‘‘Minority Report’ digital billboard ‘watches consumers shop’’

Mar

Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, Mobile, News, SMS, Viral Marketing and Web Portal
Tags: fundraising efforts, mobile donations, Non-Profit Libraries Raise Funds, SMS, Text Messaging Donations, textalibrarian.com

Mosio’s Text a Librarian, the leader in text messaging solutions for libraries, today announced its mobile donations initiative to assist non-profit libraries and library organizations in setting up mobile fundraising campaigns via SMS text messaging.

“The success of the Text For Haiti campaign provided mainstream exposure to the collective impact of micro-donations and the effectiveness of fundraising through text messaging” said Noel Chandler, Mosio’s CEO. “Mobile donations are an excellent use of SMS technology. We’re using our experience and relationships in the wireless industry to help libraries implement a new method of raising awareness and funds.”

Library budgets are being slashed while patron visits and demand for services have soared. Mobile donations offer a unique opportunity for libraries to augment existing public fundraising efforts. Individuals in the community can give to their library in manageable donations of $5-$10 through a simple mobile technology. Continue reading ‘Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds’

Mar

SPEED Fantasy Bid Best Of Web Finalist

By Farheen Aqueel 2 Comments

SPEED Fantasy Bid, where viewers watching the live broadcast of the standard-setting Barrett-Jackson Collector Car Auctions on SPEED are encouraged to test their skill at predicting the final auction sale price on a variety of collector cars and vehicles throughout the course of the auction, has been named a finalist for a 2009 Cablefax Best of the Web award in the Games category.

Launched in 2005, SPEED Fantasy Bid (http://www.speedfantasybid.com/) recorded 50,000 bids in its inaugural year. In 2010, almost 700,000 Web and wireless SMS text bids were cast in conjunction with the season-opening January auction in Scottsdale, Ariz.
Continue reading ‘SPEED Fantasy Bid Best Of Web Finalist’

Mar

YouTube Launches New Mobile Ads

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News, Online Advertising and Viral Marketing
Tags: Youtube, Mobile Advertising, Mobile Web, mobile ads, tech savvy trendsetters

Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan.

“This is a great way for advertisers to reach YouTube viewers across multiple platforms,” says Google Strategic Partner Development Manager Taylor Cascino. “In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We’ve already seen some early campaigns run on YouTube’s mobile site by advertisers like Sony (for the DVD release of “District 9″) and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video.”

YouTube’s mobile site traffic grew by over 160% in 2009, and you can probably expect that growth to continue along with smartphone usage. Don’t forget that YouTube is the number 2 search engine on the web. That’s a lot of people searching for videos.

“The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers,” says Cascino.
Continue reading ‘YouTube Launches New Mobile Ads’

Mar

Forgot to Send a Birthday Card? Phone It In

By Farheen Aqueel 7 Comments

SHORT video messages or greetings for phones could soon be as ubiquitous as texting, or at least that’s what greeting card companies and other firms are hoping as they try out a new mobile service that delivers a brief video, with sound and music, as quickly, easily and often as cheaply as sending a text.

American Greetings has a new service that transmits a video card chosen from its Web site directly to handsets of nearly all major mobile carriers. It has used a partnership with Mogreet Inc., provider of a multimedia messaging platform, to deliver the full-motion video greeting. Mogreet, based in Venice, Calif., is also working with the National Football League Players Association and other organizations to deliver campaigns directly to cellphones.

Continue reading ‘Forgot to Send a Birthday Card? Phone It In’

Mar

Oscars Used As Massive Call-To-Action For SMS Campaign

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News, SMS and Viral Marketing
Tags: Advertising, Marketing Strategy, Mobilize, Announcements, In The News, Mobile News, SMS / Text, call to action, text DOLPHIN to 44144, SMS call-to-action

As millions of eyes were tuned to the Oscars last night, the stage was set for one man to use the massive platform for a unique SMS call-to-action, whether the show’s producers wanted him to or not. During the acceptance speech for winning best Documentary, the subject of which, Ric O’Barry, held up a sign that read “text DOLPHIN to 44144.” Even though the camera cut away quickly, the message was still understood.

O’Barry, who captured and trained the first five dolphins who played Flipper in the popular 1960s TV series, dedicated the rest of his life to protecting and freeing dolphins from captivity after witnessing the ramifications of his actions — as well as the suicide of one of the Flipper dolphins in his arms. His life’s work was chronicled in the documentary “The Cove,” which won the Oscar last night for best documentary of the year.

Continue reading ‘Oscars Used As Massive Call-To-Action For SMS Campaign’

Mar

The Terminator: A Killer Campaign Using Mobile Location

By Farheen Aqueel 1 Comment

Last year, when UK television station Virgin1 launched the new action series Terminator: The Sarah Connor Chronicles, they wanted to do something special to create excitement and buzz around the launch episode.

In the TV series a Terminator can locate its victim no matter where they are. What if that could be done in real life as well? Agencies 20:20 London and Incentivated did just that, putting together a campaign with a great use of mobile location plus video that has won numerous awards in the past months. Continue reading ‘The Terminator: A Killer Campaign Using Mobile Location’

Mar

Hoodlum nominated for Digital Emmy

By Farheen Aqueel Leave a Comment

Categories: Digital Content, Digital Marketing, Digital Trends, News and Viral Marketing
Tags: Website, Online, Hoodlum, digital emmy, primeval evolved, web extension, International Digital Emmy Award, ITV, Impossible Pictures

Australian based production company Hoodlum has been nominated for an International Digital Emmy Award for Primeval Evolved. Primeval Evolved is online experience that supported and enhanced the storyline for Primeval, aired on the ITV in the UK. The web extension was created by Hoodlum in partnership with Primeval producers Impossible Pictures.

‘I think this type of project is the beginning of more integrated experiences, as audiences and brands seek new ways to participate in their favourite TV shows. Primeval Evolved was a true collaboration between ITV.COM, ITV, Impossible Pictures and Hoodlum allowing the stories and characters of the popular TV show to weave seamlessly across multiplatform.’

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Mar

Burger King Launches ‘King Brilliant Viral Campaign

By Farheen Aqueel 1 Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, News, Online Advertising, Social Media and Viral Marketing
Tags: Social Media, Facebook, Social Bookmarking, Burger King, The King Tasty campaign, king box, singing in the shower, king t-shirts

Fast food chain Burger King has once again gone outside the ‘king box with its online advertising campaign, using Facebook and other media channels to promote its brand.

The King Tasty campaign has attracted a host of complaints which has prompted an investigation from the Advertising Standards Authority, but the controversy has also rallied public support online, with internet users going ‘king crazy for the slick (if juvenile) advertising strategy.

Burger King know their audience. The company is targeting the 18-34 year-old male demographic, which is why previous campaigns online like Singing in the Shower: “the world’s first guilt free showercam,” was a big hit.

The latest advertising campaign has infiltrated multiple media platforms but the driving force has been through online services such as music streaming site Spotify and on Facebook. Users can design their own ‘king T-shirts and can even get their ideas printed onto a real T-shirt for a small price.

Continue reading ‘Burger King Launches ‘King Brilliant Viral Campaign’

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