Archive for the 'Viral Marketing' Category

02
Sep
10

Bill Gates’ favorite teacher

By suboorah Leave a Comment
Categories: Digital Content, News and Viral Marketing
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Sal Khan, you can count Bill Gates as your newest fan. Gates is a voracious consumer of online education. This past spring a colleague at his small think tank, bgC3, e-mailed him about the nonprofit khanacademy.org, a vast digital trove of free mini-lectures all narrated by Khan, an ebullient, articulate Harvard MBA and former hedge fund manager.

Gates replied within minutes. “This guy is amazing,” he wrote. “It is awesome how much he has done with very little in the way of resources.” Gates and his 11-year-old son, Rory, began soaking up videos, from algebra to biology. Then, several weeks ago, at the Aspen Ideas Festival in front of 2,000 people, Gates gave the 33-year-old Khan a shout-out that any entrepreneur would kill for. Ruminating on what he called the “mind-blowing misallocation” of resources away from education, Gates touted the “unbelievable” 10- to 15-minute Khan Academy tutorials “I’ve been using with my kids.”

Continue reading ‘Bill Gates’ favorite teacher’

02
Sep
10

Premier Foods promotes Quorn through online recipe videos

By monaamin Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Microsite, Online Advertising and Viral Marketing
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Premier Foods has kicked off its first online video campaign, for its vegetarian Quorn brand. The two-month campaign, which launched yesterday, will include eight Quorn-themed recipe videos, produced by Videojug.

These will run on a branded hub on the Food channel of Videojug’s site, and are part of a wider campaign that will include search and behavioural and contextual targeted display ads.  Continue reading ‘Premier Foods promotes Quorn through online recipe videos’

27
Aug
10

Burberry Launches Digitally Interactive Global Advertising Campaign

By Taha Hameedi Leave a Comment
Categories: Activation, Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Interactive App, Online Advertising and Viral Marketing
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Burberry has developed a completely interactive advertising campaign using innovative technology. Users can select and control view and perspective of the campaign, cast and products. Motion responsive images and videos can be clicked, rotated, paused and dragged 180 degrees.  Individual products and cast respond to user controlled commands, bringing people closer to the collection, cast and location. Continue reading ‘Burberry Launches Digitally Interactive Global Advertising Campaign’

27
Aug
10

How Gap made $11 million from a social media coupon campaign in one day

By monaamin Leave a Comment
Categories: Activation, Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Social Media and Viral Marketing
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The retail sector may be keeping an eye on Gap with its Australian store just two days old, but the denim giant is turning heads overseas by managing to record $US11 million in sales in one day from a viral coupon offer through collective selling site Groupon.

The offer is an example of how a well-constructed social media marketing campaign can not only benefit a company’s reputation but deliver them a solid financial return for a relatively cheap investment. Continue reading ‘How Gap made $11 million from a social media coupon campaign in one day’

26
Aug
10

Tribal Fusion creates 3D viral video for Resident Evil release

By suboorah Leave a Comment
Categories: Activation, Announcement, Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, News, Online Advertising, Social Media and Viral Marketing
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Digital marketing solutions company Tribal Fusion has joined forces with Sony Pictures Malaysia and Universal Mc Cann to kick start a viral campaign in 3D for its latest sci-fi action flick Resident Evil: Afterlife.

The online video clip released in the Firefly Video format aims to create buzz ahead of the movie’s local release on 10 September. Aside from providing a preview, the video also replicates the special effects used in the film. Continue reading ‘Tribal Fusion creates 3D viral video for Resident Evil release’

26
Aug
10

How to spread a viral marketing campaign

By Taha Hameedi 1 Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Int. Case Study, PR, Social Media and Viral Marketing
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Jarod Green and his friends never dreamed that their good-natured attempt to poke fun at the New Zealand accent would turn into a multimillion dollar merchandising phenomenon.

But the animated adventures of their beached Kiwi whale struck a chord with online audiences that would make most marketers envious. Beached Az started as a cheaply-animated online series, but it has now been viewed close to six million times on YouTube, been picked up by the ABC, and also turned into a popular iPhone application. A DVD is on the way. Continue reading ‘How to spread a viral marketing campaign’

19
Aug
10

Do you know who’s watching you?

By suboorah Leave a Comment
Categories: Research, Social Media, Viral Marketing and Web Portal
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Lack of privacy on internet is now becoming a question mark as we move ahead in the virtual world -” the internet world” of which social media and street maps  are big countries.

People share their personal  information on social mediums, each and every move of theirs is made available to public by their own wish but without knowing and realizing the fact that it can be dangerous as well.

Initially the situation was not as it has become now.If we talk about facebook’s trend of privacy settings throughout the years  a drastic change can be seen. Continue reading ‘Do you know who’s watching you?’

18
Aug
10

the best-ever social media campaigns

By monaamin Leave a Comment
Categories: Activation, Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Social Media and Viral Marketing
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Procter & Gamble‘s Old Spice was just another guy brand with an entertaining spokesman in its TV commercials until the brand’s agency, Wieden + Kennedy, put Isaiah Mustafa on the Web recently and invited fans to use Twitter, Facebook and other social media outlets to pose questions that he quickly answered. The questions poured in–even celebrities asked a few–and Mustafa responded in more than 180 Web videos shot quickly over a few days. The real-time effort was the first of its kind, but it won’t be the last. Continue reading ‘the best-ever social media campaigns’

17
Aug
10

“I gotta be me” by Cadbury

By suboorah Leave a Comment
Categories: News, Social Media, Viral Marketing and Web Portal
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Cadbury aims to create a moment of joy with its new ‘Glass and a Half Full Production’ Cadbury Dairy Milk TV commercial, created by Saatchi & Saatchi Johannesburg, who came up with the innovative concept of a flying Ostrich. “The brief was to make people feel the same joy they experience when they eat Cadbury Dairy Milk, so we came up with the idea of using an Ostrich and thought that an Ostrich , being a bird, would find the ultimate joy in flying, so our Ostrich goes sky diving,” says Saatchi & Saatchi Johannesburg’s Executive Creative Director, Adam Wittert. Continue reading ‘“I gotta be me” by Cadbury’

17
Aug
10

Hyundai Introduces Web Savvy Consumers to 2011 Sonata Through ‘Uncensored’ Facebook Campaign

By Taha Hameedi Leave a Comment
Categories: Activation, Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Social Media and Viral Marketing
Tags: , , , , ,

Hyundai welcomes 25 new Sonata drivers and will add 25 more late this month as part of its “Uncensored” Facebook campaign. Twenty-five consumers were given the opportunity to test drive the all-new 2011 Sonata for the next 30 days in exchange for their uncensored opinions, which they will share via Hyundai’s social media channels, including the Hyundai Facebook page. Continue reading ‘Hyundai Introduces Web Savvy Consumers to 2011 Sonata Through ‘Uncensored’ Facebook Campaign’

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