Use your brain to get a free drink!!! – UK drink brand Drench has introduced a new concept in vending machines: brain games. In cities across the UK through August and September, the brand’s Smart Vendiing Machines will be challenging thirsty passersby to use their heads to win free drinks. Continue reading ‘Drench:Smart Vending Machine Game’
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The leading authority on youth, awarded its inaugural GennY Award to Organic, Inc. for its groundbreaking U By Kotex campaign. Targeting teen girls and young women, the U by Kotex campaign stood out for its honest, authentic and educational dialogue about women’s health.
“Unlike traditional advertising, digital channels allowed Kotex to tell a larger story and engage teens and young women in a way that transcended traditional advertising,” said Ypulse president Dan Coates. “A combination of edgy creative with an authentic approach to an important topic resulted in tremendous passion among young females within a product category that hasn’t seen this level of interest in a while.” Continue reading ‘Organic’s U By Kotex Campaign Wins the Inaugural GennY Youth Marketing Award’
The Burberry clothing company enjoyed an increase in its share value today after the effects of more than 20 new stores opening alongside a slick online marketing campaign finally paid off.
Famous for its unmistakeable its camel, red and black check tartan, Burberry was originally a byword for top-end glamour, style and sophistication, before becoming unfortunately associated with “chav culture” during the turn of the millennium. Although most of this was down to cheap knock-offs, rather than the company itself, the effect on Burberry’s fortunes was very real. Continue reading ‘Online Marketing Campaign Pays Off for Burberry’
CKE Restaurants’ fast-food chains Carl’s Jr. and Hardee’s have partnered with Coca-Cola for a campaign including e-mail, mobile marketing to loyalty club members and point-of-sale coupons.Marsh Inc., CKE’s design agency, worked on the promotion.
The companies launched the “My Coke Rewards” campaign May 25 at Hardee’s and earlier this month at Carl’s Jr. Consumers who purchase a large fountain soda at one of the fast-food restaurants will receive a specially marked cup with two offers. Continue reading ‘Carl’s Jr., Hardee’s team with Coca-Cola for loyalty promotion’
LG Electronics launches a new digital campaign searching for the UK’s best Home Entertainment Heroes. Ahead of the much anticipated sporting events of the summer, the competition will see contenders from across the country submit videos and imagery via the LG website to prove that they are the best match-day host. The LG Home Entertainment Hero (www.lg.com/uk/hero) entrants will be competing each month to win the ultimate home entertainment kit from LG. The advertising campaign comprises of full day take-overs of both the MSN and Hotmail homepages, along with online banners and word-of-mouth activity spanning across key websites such as Yahoo!, The Sun and The Guardian. Advertising will drive the key audience of 25-35 year olds to the LG Home Entertainment Hero site where they can upload videos and imagery of their achievements, as well as share tips with other fans. Continue reading ‘LG Searches for Home Entertainment Heroes’
The Coca-Cola Company is celebrating the countdown to the 2010 FIFA World Cup South Africa(TM) by encouraging people around the world to take part in the longest-ever online goal celebration. The ‘Longest Celebration’ competition will offer fans the opportunity to win a range of prizes, including tickets to 2010 FIFA World Cup matches. The ‘Longest Celebration’ extends the global marketing campaign by Coca-Cola that includes advertising featuring the iconic goal celebration by Roger Milla, the African footballer whose corner flag dance at the 1990 FIFA World Cup encouraged a new generation of football moves. The digital campaign invites fans to film and upload their own goal celebrations to www.YouTube.com/Coca-Cola or http://celebrations.coca-cola.com. Continue reading ‘Coca-Cola Invites Football Fans to Take Part in the Longest-Ever Goal Celebration’
With print ad dollars increasingly harder to come by, publishers are more willing to accommodate marketers’ requests to use what’s traditionally thought of as editorial space. The latest example is in Condé Nast’s Bon Appétit, where Kraft Philadelphia Cream Cheese is running a series of page number “takeovers.” The fractional ads, which are labeled as such, appear in the corners of 10 pages in the June issue. Continue reading ‘Bon Appétit, Kraft Create Corner Takeover Ads’
About 30 schools will converge on the Chinese Benevolent Association on May 21 for the Nestlé Schools Wellness Fiesta to be staged in association with The Gleaner. In its continued drive to encourage Jamaicans to live healthy, fulfilling lifestyles, Nestlé, during Child’s Month, will use the fiesta to educate school-aged children about the importance of nutrition, health and wellness in their everyday lives.
At Gleaner – Vanessa White, a registered nutritionist, invited her largely young audience to Take a High Five for Life by eating healthy, controlling portions, being active, checking their health and being happy. Continue reading ‘Schools Gear Up For Nestlé Wellness Fiesta’
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Nestle’s New Bottled Water Ads
In its new campaign for Pure Life bottled water, Nestlepulls off a rare feat for a food and beverage company. It manages both to hawk a product and deliver a useful public health message.
The campaign, which is aimed specifically at Hispanic moms and called “Better habits for a better life,” touts the health benefits of drinking water and asks moms to replace one sugary drink each day with water. TV commercials feature a mother in a supermarket trying to decide between soda and bottled water. She runs into Hispanic TV hostCristina Saralegui, aka the Spanish Oprah, who talks about the importance of water — bottled, of course. Continue reading ‘Nestle’s New Bottled Water Ads’
The app, called “Trace Your Coke”, forms part of the company’s corporate social responsiblity (CSR) and will allow consumers to track the origin of their soft drink. It allows consumers to trace cans or bottles to its British factory of origin.
It is available free of charge from the Coca Cola website.
The site will also offer consumers information on how they can reduce a drink’s environmental impact through recycling empty packaging. The activity comes under Coca-Cola’s brand banner ‘Live Positively’. Continue reading ‘Coca-Cola GB launches drink origin online app’
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