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Mar

Making an Agency Digital to the Core

Categories: Digital Content, Digital Marketing, Digital Trends and Uncategorized
Tags: Digital Marketing, Digital Trends, digital agency

I am sharing a very interesting article “Making an Agency Digital to the Core” by Phil Johnson,that i went across hope you all will like it too.

“Hard to believe, but two years ago people were debating the merits between traditional and digital agencies, as if they had to choose between blue states and red states. Jump ahead to today, and most small agencies have carved out their own path. They have found a way to be true to their roots and have also made huge strides in their commitment to digital marketing. Digital vs. traditional no longer seems like a religious war. Continue reading ‘Making an Agency Digital to the Core’

Mar

Integration of digital marketing ‘on the increase’

By suboorah Leave a Comment

Categories: Digital Content, Digital Marketing, Digital Trends, News and Uncategorized
Tags: Changing Trends, Direct Marketing, channelizing, Integration of Digital Marketing

Direct mail is still an effective means of engaging with clients and generating sales leads, it has been suggested.

Josh Hall, a writer for SimplyBusiness.co.uk, noted that while many companies are channelling their marketing investment into online platforms, many other firms are continuing to thrive using only offline marketing techniques. Continue reading ‘Integration of digital marketing ‘on the increase’’

Feb

How Marketers Can Keep Their Agency Briefs, Well, Brief

By suboorah Leave a Comment

Categories: Digital Marketing and Uncategorized
Tags: creativity, Ideas, marketers, Marketing

The creative brief. It’s the one-sheet (that often turns into a four-sheet) summary of what we create in the agency business. It’s approved by clients, written by account managers and carried out by creatives.

Just one document, but it causes so much controversy. Why? Because everybody has a different opinion about what it should say.

We humans have a funny way of thinking that the more we say, the better people will understand us. But a brief is called brief for a reason. It’s meant to be short, zippy, to the point. Sure, we have to include the who, what, when and why, but I’m suggesting an intriguing new approach to the brief scribes among us: Pretend like you’re talking to a kindergartner. Continue reading ‘How Marketers Can Keep Their Agency Briefs, Well, Brief’

Feb

Sprite Launches ‘The Spark,’ Its First Global Ad Campaign

By Farheen Aqueel Leave a Comment

Categories: Uncategorized
Tags: Digital, Mobile, sprite, the spark, TV, Unleashed

Sprite might be one of Coca-Cola’s billion-dollar brands, but that doesn’t mean it’s gotten much love in the last few years. It’s been almost four years since the brand has had a major advertising campaign in the U.S., and 16 years since the brand updated its tagline.

“Sprite was a strong growth brand for Coke throughout the ’80s and ’90s, and then it didn’t get the attention it deserved in recent years,” said John Sicher, editor and publisher of Beverage Digest, noting that Coca-Cola has been focused on things such as the launch of Coke Zero and the acquisition of Glaceau to the detriment of Sprite. “Even a big company like Coke can only focus on a limited number of things.”

Continue reading ‘Sprite Launches ‘The Spark,’ Its First Global Ad Campaign’

Feb

My Name is Khan Facebook Event a turndown

By Afreen Leave a Comment

Categories: Uncategorized
Tags: abu dhabi, business of cinema, facebook event, facebook fanpage, kajol, karan johar, My Name is Khan, press conference, shah rukh khan, SRK

What would you think if you were promised a delicious buffet but got a dry hi-tea instead? That’s how I feel after logging onto Facebook to see SRK, Kajol and Karan Johar live for My Name is Khan’s premier.

Sure, they were ‘live’ but not chatting up their fans on Facebook rather it was a simple Live stream video feed from a press conference of the trio, direct from Abu Dhabi. There was no interaction with the 88,000+ attendees confirmed on the fanpage for this event. Kind of a bummer after the success of Aamir Khan’s live chat. Continue reading ‘My Name is Khan Facebook Event a turndown’

Feb

Mobile banners drive 15,000 game downloads in 3 days

By Farheen Aqueel Leave a Comment

Categories: Uncategorized
Tags: a 3D tower, AdMob’s network, game downloads, Mobile banners, Strategy Games, TowerMadness Zero

Limbic Software ran a three-day banner-ad campaign within applications for the iPhone and iPod touch across AdMob’s network, driving close to 15,000 downloads of its TowerMadness mobile game.

TowerMadness Zero, a 3D tower defense strategy game in which users defend their flock of sheep from attacking aliens, was once the No. 1 ranked application in the Strategy Games category, but after a period of time the mobile game’s position in the rankings began to decline. As an AdMob publisher earning revenue from advertising, Limbic Software decided to run a campaign to promote their own application with the goal of reaching the Top 10 in the Strategy Games category.

Continue reading ‘Mobile banners drive 15,000 game downloads in 3 days’

Jan

Cold Lovers Enjoy Cold Coffee

By Farheen Aqueel 2 Comments

Categories: Uncategorized
Tags: #3WordAfterIcedCoffee, #IcedCoffeeLibs, #MyIcedCoffee, Cold Lovers, Dunkin Donuts, Facebook, Twinter Games, Twitter, YeDDi of the Week

The vision of winter: sitting by a fire, sipping on freshly-brewed coffee, wrapped in a warm, fuzzy blanket.

That vision simply isn’t so for Dunkin’ Donuts iced coffee drinkers.

“There’s actually a hardcore loyal iced coffee fan base out there that drinks iced coffee year round … so we really wanted to celebrate those folks in kind of a fun way,” says Dave Tryder, director of interactive and relationship marketing for Dunkin’ Brands. January 11 marked the beginning of the “Twinter Games” and “YeDDi of the Week,” two social media strategies implemented by Dunkin’ Donuts this winter on Twitter and Facebook, respectively.

For the past two weeks, Dunkin’ Donuts iced coffee fans have been signing on to Twitter to participate in the “Twinter Games,” where they have the opportunity to tweet their love for iced coffee. One $50 Dunkin’ Donuts gift card winner is chosen daily.

Continue reading ‘Cold Lovers Enjoy Cold Coffee’

Jan

If You Printed Twitter It Would Cover 350 Million Sheets of Paper!

By Reema Dada Leave a Comment

Categories: Uncategorized

What would happen if you tried to print Twitter?

The folks at CreativeCloud have done the imagining for us and come up with an impressive and detailed graphic that answers the big what-if question.

Each of the seven mind-blowing graphical conclusions sum up the printed Twitter mathematical figures in real-life ways and highlight just how much paper and money it would take to print out the entire microblogging site. Continue reading ‘If You Printed Twitter It Would Cover 350 Million Sheets of Paper!’

Jan

Lufthansa Tool Sends Auto-Updates via Email

By Reema Dada Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Interactive App and Uncategorized
Tags: Auto-Updates, Email, Interactive App, International, Lufthansa, MySkyStatus

Lufthansa in October introduced MySkyStatus tool – It gave travellers the option of having their flight status updates posted automatically to either Facebook or Twitter. Some 17,000 automatic tweets have since been posted as a result, and now the German airline has expanded the free service with new capabilities.

Still available for passengers on any airline, the MySkyStatus tool now gives users the option of having their departure, in-flight location and arrival updates sent via email as well. Travellers can choose who will receive their updates and when; they can also add a personalised message. In addition, a new drop-down menu lets them share their reason for flying.

Continue reading ‘Lufthansa Tool Sends Auto-Updates via Email’

Jan

When it comes to country’s future, Americans would rather be ‘Lost’

By Reema Dada 2 Comments

Categories: Uncategorized

White House announcement that it would issue key address on same date as popular show’s premiere sparked Internet outcry – the date got changed.

Fans of the television show Lost can finally relax – it seems the U.S. president just might have his priorities straight after all.

Legions of “Losties” suffered a collective panic attack when it was announced President Barack Obama could possibly delay the annual State of the Union address until Feb. 2 – already slotted for the premiere of the sixth, and final, season of the popular drama about plane crash survivors on a mysterious Pacific island.

The news uncorked a deluge of Internet backlash. Continue reading ‘When it comes to country’s future, Americans would rather be ‘Lost’’

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