This winter, skiers and snowboarders will be hitting the the slopes in a whole new way. Rather than just flying through moguls or sailing off half-pipes, mountain-goers might soon be “checking in.” Continue reading ‘Resort Combines Facebook Places, Gowalla, Nike+ for Social Media Skiing’
Archive for the 'Social Media' Category
Apple has launched Ping, a social media service that ties into iTunes allowing users to follow musicians and friends.
Ping will be tied into Apple’s next update for iTunes software and will allow users to follow musicians and friends and receive information such as what music they are listening to or what concerts they attending in a stream similar to Facebook or Twitter. Continue reading ‘Apple launches music social network Ping’
American Express’ Members Project and Take Park are partnering with Fox series “Glee” to urge fans to “make a difference” by volunteering, voting or donating.
The collaboration, which kicks off Sept. 1, features TV spots, online and cinema content that is written, directed and produced by the “Glee” creative team and features characters from the show. Continue reading ‘‘Glee’ Urges Fans To Volunteer Via AmEx Effort’
Brands have come to terms with the impact that social media is having on consumers and the importance it holds for brands as well, thereby increasing their budget allocation on social media. However, how a brand spends that budget is also a key factor for getting out the right impact. This depends obviously on the product, business goal, world market and end user target. Continue reading ‘Where Should Brands Spend Their Social Media Budget?’
Google has acquired a mobile social gaming company called SocialDeck, in what is just its latest addition to a shopping spree of social media startups.
This latest acquisition comes just three days after its last one, the purchase of Angstro, was confirmed. Continue reading ‘Google buys SocialDeck. Yep, another social media company’
Following up the multiawarded We Choose the Moon campaign for JFK Library, the Martin Agency has launched another campaign that relives a historical moment in real time. Now, the agency is encouraging people to follow John F. Kennedy on his famous presidential campaign trail, over Twitter. Continue reading ‘JKF Library: JKF for President on twitter’
There is no questioning Google’s eagerness to catapult into the social networking arena. It has just pulled out its wallet to add another company to its growing social portfolio, Angstro. Continue reading ‘Google buys yet another social media company, Angstro’
More Control for Advertisers to Exclude Objectionable Videos, Genres, Channels.For brand advertisers, YouTube can be a scary place, at least in theory. It houses the world’s videos, after all, which include plenty of things a brand might want to sponsor (pet food for a funny cat video, for example) and plenty that most wouldn’t. Continue reading ‘YouTube Launches Brand Protection Feature’
The community (at facebook.com/wasa), created with Euro RSCG Chicago, is geared to building brand awareness and helping health-conscious consumers who are looking for simple snack recipes.
The snack creation tool visually demonstrates hundreds of snack combinations that are possible with the crispbreads, and allows users to combine up to three healthy ingredients (including fruits, veggies, proteins and spread choices) with one of 13 Wasa varieties. Continue reading ‘Wasa Facebook Community Offers ‘Snackspiration’’
A social media campaign to promote the BT Digital Music Awards to encourage fans to vote for their favourite band through an online voting campaign site, has been developed by Crayon.
The site encourages industry professionals to re-engage and enter the awards, while also aiming to drive engagement and fan voting and also houses a digital stage and crowd, where users can go online and register in order to vote. Continue reading ‘BT Digital Music Awards social media campaign aims to drive votes’
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