Social Media « Converge Weekly

Archive for the 'Social Media' Category

Mar

Will too many Facebook friends be the downfall of social media?

Categories: Digital Content, Digital Marketing, Digital Trends, News and Social Media
Tags: Digital Trends, Facebook, Interactive Apps, News, Online Presence, Social Media

Just as brands up their spending on social media marketing, potentially worrying news reaches the industry: consumers are trusting their friends a lot less than they used to.

An Edelman report recently found that only a quarter of those surveyed considered friends and peers to be credible sources of information. That’s down from almost half in 2008.

The findings have stirred up interest for obvious reasons, not least because the trust that consumers place in peer recommendations has been one of the primary drivers of the social web. It’s what has PR and digital agencies evangelising, and brands shifting marketing dollars online.

This precarious drop in trust is bad news. But is it surprising? Continue reading ‘Will too many Facebook friends be the downfall of social media?’

Mar

T MOBILE ANDROID DIGITAL OUTDOOR CAMPAIGN

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps, News, Social Media and Viral Marketing
Tags: digital outdoor campaign, Google Mobile map, Mobile, T-Mobile, T-Mobile G1

London, T-Mobile has launched a digital outdoor initiative as part of its inaugural campaign promoting the T-Mobile G1, the worlds first Android-powered phone. The campaign breaks today across London Underground screens, digital 6-sheets and on LCD screens at the brand new Westfield Shopping Centre. Grand Visual created three separate executions for the T-Mobile G1 based on Saatchi & Saatchis creative concept which uses Google Mobile map icons denoting places of interest to visually announce “it’s here.” The first execution features a local chip shop with a giant pin head marking the spot. Continue reading ‘T MOBILE ANDROID DIGITAL OUTDOOR CAMPAIGN’

Mar

Digital Campaign of the Week: Action for Children

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study, Microsite, News, Social Media, Viral Marketing and Web Portal
Tags: action for children, Emily's Story, Facebook, Interactive, Social Media, Twitter, Website

Cardboard cutouts on city streets lead people to the charity’s website as part of its campaign to highlight child neglect

What is it?

An integrated campaign called Emily’s Story. It includes a 30-second film for television and online that tells the story of a girl neglected by her parents.

The charity has also created an outdoor campaign that encourages members of the public to search for and rescue 1,000 miniature cardboard cutouts of Emily that have been placed in 26 different locations across the UK. When found, they direct the rescuer to the campaign’s microsite, where they are invited to make a donation and sign a petition calling on the Government to do more to tackle the problem. According to the charity, 1.5 million children in the UK are neglected.

Continue reading ‘Digital Campaign of the Week: Action for Children’

Mar

5 Steps To Bridge Social Media And Security

By Taha Hameedi Leave a Comment

Categories: Digital Marketing, Digital Trends and Social Media
Tags: IT, security, Social Media

As businesses move at a rapid pace to integrate social media as part of their overall corporate strategy to engage, build brand awareness and drive thought leadership, unfortunately, security has taken a back seat leaving businesses wide open to these Web 2.0 threats.

The use of Web 2.0 has opened new risk channels for the bad guys to exploit to take advantage of users’ trust to further gain control of their passwords and infiltrate the “trusted” community. Continue reading ‘5 Steps To Bridge Social Media And Security’

Mar

Ric O’Barry’s SMS shoutout at the Oscars more than doubles opt-ins

By Farheen Aqueel 4 Comments

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News and Social Media
Tags: 44144, dolphin, Oscars, Ric O’Barry, SMS, sms shoutout, The Cove, The Cove's mobile campaign, Twitter

At Sunday’s Oscars, Ric O’Barry held up a sign with the mobile call-to-action asking viewers to text the keyword DOLPHIN to the short code 44144 during “The Cove” acceptance speech for Best Documentary. See post (http://blog.converget.com/2010/03/09/oscars-used-as-massive-call-to-action-for-sms-campaign/)

Waterfall Mobile powered the mobile campaign for Participant Media, and after the sign aired on television, the company noticed a spike in mobile subscribers to the keyword, with steady traffic for the next five hours. After airing on TV, there has been a huge show of support over Twitter, which is continuing to generate steady traffic to the keyword with people texting in to sign the petition. Continue reading ‘Ric O’Barry’s SMS shoutout at the Oscars more than doubles opt-ins’

Mar

New junaio 2.0 – World’s First Indoor/Outdoor AR Platform

By Afreen 2 Comments

Categories: Activation, Digital Marketing, Digital Trends, Interactive App, Mobile, Mobile Apps, PR and Social Media
Tags: 3D objects, augmented reality, cavengAR, GPS, junaio 2.0, LLA-marker-technology, metaio, open browser platform, SXSW conference, Twitter messages, website info

junaio 2.0 is the first mobile augmented reality platform which can avoid accuracy limitations of GPS and allows usage indoors by integrating LLA-markers. Users now also have access to all kinds of location based information via a new channel concept.

On 9th March, 2010, metaio released a completely new version of its open augmented reality browser junaio. The version 2.0 is now available in the App Store and offers new unique features. Indoor usage, web- and user-based information channels and an open API for developers are further steps on junaio´s way to an open browser platform enabling everyone to create and experience mobile augmented reality. Continue reading ‘New junaio 2.0 – World’s First Indoor/Outdoor AR Platform’

Mar

Corporate culture adds social media to the mix

By Taha Hameedi 1 Comment

Categories: Digital Content, Digital Trends, Int. Case Study and Social Media
Tags: Blog, corporate blog, Social Media

Corporate America’s executive suites have been infiltrated by the blogosphere.

The blogosphere, that chattering world of bloggers and social media networks that has become a generally accepted barometer of public opinion, has become a force that businesses cannot ignore. Now, even public companies, who traditionally limited access to their corporate information to credentialed journalists and research analysts, are realizing they need to embrace this new channel of information to their customers, investors and other stakeholders. Continue reading ‘Corporate culture adds social media to the mix’

Mar

Twitter and TV: How Social Media Is Helping Old Media

By Taha Hameedi 4 Comments

Categories: Digital Trends, Int. Case Study, Online Advertising and Social Media
Tags: Social Media, TV, Twittter

Each generation of media has an oedipal relationship with the last. New technologies are born — radio, TV, the Internet — and either kill what came before or render it less relevant. Just so for years, the story of big-network TV has been how it’s slowly losing out to cable, video games and the Web.

But a funny thing has been happening with big TV events of late: they have been dramatically and conspicuously not dying. The 2010 Super Bowl was the most watched U.S. TV show ever, surpassing the finale of M*A*S*H. This year’s Olympics far outrated the 2006 Games. The Emmys, Grammys and Golden Globes all increased, and on March 7, about 41 million people watched the Oscars, 5 million more than last year. Continue reading ‘Twitter and TV: How Social Media Is Helping Old Media’

Mar

Hot Wheels: Interactive YouTube Video Race

By Alina Tariq Leave a Comment

Categories: Digital Marketing, Digital Trends, PR and Social Media
Tags: Digital Campaign, youtube annotations, mattel, Hot Wheels Custom Motors Cup Challenge Campaign

YouTube Annotations. Last year agencies & brands really wanted to take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed.

Continue reading ‘Hot Wheels: Interactive YouTube Video Race’

Mar

Idea Cellular launches new campaign – ‘Idea Oongli Cricket’

By Fatima Leave a Comment

Idea cellular has come up with a new campaign called ‘Idea Oongli Cricket’, this summer. During this campaign question based on the events and happenings of the ongoing match of the day will be asked.

‘Idea Oongli Cricket’ can be played by all mobile phone users by SMSing their answer to ‘9594939291’. The number is toll free for Idea subscribers, and standard messaging rates apply for other mobile subscribers. All Idea customers who send in the correct answer will get Idea VAS Packs for three days and participants using other operators will win VAS Packs for one day.
Continue reading ‘Idea Cellular launches new campaign – ‘Idea Oongli Cricket’’

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