Archive for the 'SMS' Category

19
Aug
10

placecast partners with location labs to expand reach of sms marketing campaigns

By monaamin Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps and SMS
Tags: , , , ,

Text-message advertising startup Placecast is partnering with Location Labs to potentially extend the reach of Placecast’s ShopAlerts service to over 180 million potential consumers in the US. Location Labs offers developers an API that gathers location data from carriers such as AT&T, Sprint, and T-Mobile.

Location Labs’ API will be used for Placecast’s ShopAlerts, which are location-triggered mobile text messages sent from brands to consumers. Consumers can opt-in to receiving text messages in a variety of ways—at the store, online, via text-message, mobile websites or on Facebook. Continue reading ‘placecast partners with location labs to expand reach of sms marketing campaigns’

16
Aug
10

airtel reaches villages with new campaign

By monaamin Leave a Comment
Categories: Activation, Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile and SMS
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The on ground activity starts from northern Gujrat to promote Airtel Krishi Card.

Airtel has come up with an initiative to generate awareness about Airtel Krishi Card, which aims to increase customer convenience and empower farmers by giving them access to vital agricultural information. The campaign informs farmers about the concept of Airtel Krishi Card and enables them to experience its salient features at their doorsteps.

The first phase of the initiative has been rolled out in North Gujarat and will be followed by similar activities in the major agrarian states of India such as Punjab, Haryana, Rajasthan, Andhra Pradesh, Karnataka, Uttar Pradesh, Himachal Pradesh, Maharashtra, West Bengal and Madhya Pradesh. Through this initiative, the brand educates the farmers about the service, its availability in vernacular languages, delivered through SMS and voice, along with a well trained call centre support. Continue reading ‘airtel reaches villages with new campaign’

16
Aug
10

emaar malls group awards winners with glittering prizes during dubai summer surprises

By monaamin 2 Comments
Categories: Activation, Online Advertising and SMS
Tags: , , ,

Visitors to the malls of Emaar Malls Group in Dubai won glittering prizes in gold at Dubai Summer Surprises (DSS), the shopping and entertainment extravaganza held in the city.

All the outlets of Emaar Malls Group – The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park – also recorded a boost in visitor footfall and stronger sales at the participating outlets.

Continue reading ‘emaar malls group awards winners with glittering prizes during dubai summer surprises’

10
Aug
10

Google and Apple prepare for mobile advertising battle

By Taha Hameedi Leave a Comment
Categories: Competition, Digital Content, Digital Marketing, Digital Trends, Mobile, News, Online Advertising and SMS
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Google and Apple are gearing up to launch ads on their apps, a strategy which is set to change the advertising landscape for ever. British mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple and Google. iAds, Apple’s bid to run advertisements inside apps, is expected to make its UK debut in September. Separately, Google has adopted what its chief executive, Eric Schmidt, calls a “mobile first” approach, prioritising investment in a medium that has become “fundamental to everything we do”. Continue reading ‘Google and Apple prepare for mobile advertising battle’

09
Aug
10

Red FM campaigns against the mosquito menace

By Taha Hameedi Leave a Comment
Categories: Campaign Snapshot, Digital Trends and SMS
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Mumbai’s one and only radio station with an ‘attitude’ – RED FM, presents ‘Machhar Ab Tu Darr! Sponsored by HIT and Supported by Pest Management Partners ISS Hi Care’ In its third successful year, RED FM is attempting to highlight the plight of citizens and bring about better hygiene and awareness on ways to curb the menace of mosquito borne diseases in the city of Mumbai. Continue reading ‘Red FM campaigns against the mosquito menace’

21
Jun
10

Sunsilk’s Experience the Expert Touch Campaign

By Afreen 5 Comments
Categories: Company Press Release, Digital Marketing, Microsite, Online Advertising, PR, SMS and Social Media
Tags: , , , , , , , , ,

Everyone deserves beautiful hair. Sunsilk believes that the secrets to beautiful hair shouldn’t be locked behind the salon door. That’s why they have worked with seven internationally renowned hair experts to create salon-quality products for every girl, whoever she is, wherever she lives, whatever her hair type.

For the first time in Pakistan and after the huge success of the Co-creations Campaign introducing the seven Experts, Sunsilk is to pioneer a deeper appreciation of all hair types by giving away free Sample Kits on their doorsteps. Call for action is easy: either SMS “Sunsilk” to 5892 (Rs.2.5+GST) or register online to avail this unique opportunity. Converge Technologies being their Digital Agency is providing SMS, Call Center, Online advertising and Digital PR services.

Continue reading ‘Sunsilk’s Experience the Expert Touch Campaign’

13
Jun
10

Synergizer interviews Converge’s CEO: Qazi Fakhir Jamil

By Afreen 2 Comments
Categories: Activation, Company Press Release, Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps, PR, SMS, Social Media and Web Portal
Tags: , , , , , ,

In the annual issue of Synergizer 2010, Converge Technologies’ CEO Mr. Qazi Fakhir Jamil was interviewed on the featured piece about Unconventional Warfare by Marketing warriors of our time. With the changing landscape of marketing and introduction of multi and targeted mediums, it’s a war for marketers to reach their desirable audience with purchase power. Fakhir Jamil, being one of the founding members of Pakistan’s first of its kind Digital Agency, Converge Technologies (Pvt.) Ltd., commented on the Digital Marketing spectrum of Pakistan that is ripe with 90M consumers that can be targeted for multiple interactive and customized promotional campaigns.

Find below his complete interview printed in the issue. Watch his webcast live (click on the selected  questions from the menu for the video to load).

Continue reading ‘Synergizer interviews Converge’s CEO: Qazi Fakhir Jamil’

06
Jun
10

Unilever Links Hot SteamWith Warm Wishes in Lipton Contest

By Afreen 1 Comment
Categories: Activation, Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, PR and SMS
Tags: , , , , , , ,

Chinese New Year Campaign by DDB and AKQA Partners Lipton TeaBrand With QQ.com Users During Winter Months

Unilever tapped into family celebrations leading up to the lunar new year starting Feb.14 as well as China’s unusually cold winter with a charming digital campaign for its Lipton milk-tea product line.

Lipton CNY 2010 campaign in China.

“It was like Christmas for Westerners,” said Jane Huang, Unilever’s beverage brand- building director, China. “Families gather together, visit friends and share meals and drinks.”

Continue reading ‘Unilever Links Hot SteamWith Warm Wishes in Lipton Contest’

13
May
10

Mobile marketing moving in many directions

By Farheen Aqueel 5 Comments
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps, News and SMS
Tags: , , , , , , , , , , , ,

Mobile applications have opened several new doors for restaurant operators looking to extend their reach, but technological advancements over the past two years have left many in the industry trying to catch up to what new mobile marketing opportunities have to offer.

“Mobile marketing is very much of a wild west right now,” said Bryce Marshall, director of Strategic Services at Akron, Ohio-based Knotice. “There’s been so much advancement in mobile devices just in the last two years in terms of technology that’s available. And they are morphing very quickly. I don’t think there’s an established game plan for success.” Continue reading ‘Mobile marketing moving in many directions’

05
May
10

LG Gets Heroic with “Iron Man 2″ Campaigns

By Farheen Aqueel 1 Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, Mobile, Mobile Apps, News, Online Advertising, SMS, Viral Marketing and Web Portal
Tags: , , , , , , , , , , , , , ,

With the unofficial start of the summer blockbuster season just days away thanks to the May 7 premiere of “Iron Man 2”, LG Electronics Mobilecomm has launched a multi-platform marketing campaign stressing the super powers its wireless technology can give the average person.

The campaign turns on the LG Ally, the manufacturer’s first smartphone model built on the android operating system. The phone, which will be prominently featured in the new movie, will not actually be on retail shelves until May 20.

But once it is, consumers will be able to use the new handset to text LGIM2 to a short code and download an Augmented Reality app—reportedly the first available for any Android phone, and exclusive to the LG Ally—and use it to interact with an online game. Augmented reality uses barcodes and scanning properties to unlock or interact with digital content. Continue reading ‘LG Gets Heroic with “Iron Man 2″ Campaigns’

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Converge Weekly is your one-stop-portal for everything digital. Visit us to know more about what's happening locally in Pakistan and to get out-of-the-box digital ideas from all over the world.

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