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Archive for the 'SMS' Category

Mar

Idea Cellular launches new campaign – ‘Idea Oongli Cricket’

Idea cellular has come up with a new campaign called ‘Idea Oongli Cricket’, this summer. During this campaign question based on the events and happenings of the ongoing match of the day will be asked.

‘Idea Oongli Cricket’ can be played by all mobile phone users by SMSing their answer to ‘9594939291’. The number is toll free for Idea subscribers, and standard messaging rates apply for other mobile subscribers. All Idea customers who send in the correct answer will get Idea VAS Packs for three days and participants using other operators will win VAS Packs for one day.
Continue reading ‘Idea Cellular launches new campaign – ‘Idea Oongli Cricket’’

Mar

Is Voice-Based Bubbly the New Twitter?

By Farheen Aqueel 3 Comments

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News and SMS
Tags: Facebook, Twitter, SMS, mobile savvy, Voice-Based Bubbly, bubbly, Bubble Motion, mobile audio messages, BubbleTalk, mobile blogging service

In India, thousands of consumers are going from tweeting to bubbling.

A hot new social-networking service dubbed Bubbly, which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing virally and with virtually zero marketing spend.

Bubbly is the brainchild of 5-year-old mobile and social app firm Bubble Motion, which is based in Silicon Valley and Singapore. Its first product was BubbleTalk, a person-to-person voice-messaging service that, instead of SMS, sends mobile audio messages and has about 100 million users now.

Continue reading ‘Is Voice-Based Bubbly the New Twitter?’

Mar

Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, Mobile, News, SMS, Viral Marketing and Web Portal
Tags: fundraising efforts, mobile donations, Non-Profit Libraries Raise Funds, SMS, Text Messaging Donations, textalibrarian.com

Mosio’s Text a Librarian, the leader in text messaging solutions for libraries, today announced its mobile donations initiative to assist non-profit libraries and library organizations in setting up mobile fundraising campaigns via SMS text messaging.

“The success of the Text For Haiti campaign provided mainstream exposure to the collective impact of micro-donations and the effectiveness of fundraising through text messaging” said Noel Chandler, Mosio’s CEO. “Mobile donations are an excellent use of SMS technology. We’re using our experience and relationships in the wireless industry to help libraries implement a new method of raising awareness and funds.”

Library budgets are being slashed while patron visits and demand for services have soared. Mobile donations offer a unique opportunity for libraries to augment existing public fundraising efforts. Individuals in the community can give to their library in manageable donations of $5-$10 through a simple mobile technology. Continue reading ‘Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds’

Mar

SPEED Fantasy Bid Best Of Web Finalist

By Farheen Aqueel 2 Comments

SPEED Fantasy Bid, where viewers watching the live broadcast of the standard-setting Barrett-Jackson Collector Car Auctions on SPEED are encouraged to test their skill at predicting the final auction sale price on a variety of collector cars and vehicles throughout the course of the auction, has been named a finalist for a 2009 Cablefax Best of the Web award in the Games category.

Launched in 2005, SPEED Fantasy Bid (http://www.speedfantasybid.com/) recorded 50,000 bids in its inaugural year. In 2010, almost 700,000 Web and wireless SMS text bids were cast in conjunction with the season-opening January auction in Scottsdale, Ariz.
Continue reading ‘SPEED Fantasy Bid Best Of Web Finalist’

Mar

Forgot to Send a Birthday Card? Phone It In

By Farheen Aqueel 7 Comments

SHORT video messages or greetings for phones could soon be as ubiquitous as texting, or at least that’s what greeting card companies and other firms are hoping as they try out a new mobile service that delivers a brief video, with sound and music, as quickly, easily and often as cheaply as sending a text.

American Greetings has a new service that transmits a video card chosen from its Web site directly to handsets of nearly all major mobile carriers. It has used a partnership with Mogreet Inc., provider of a multimedia messaging platform, to deliver the full-motion video greeting. Mogreet, based in Venice, Calif., is also working with the National Football League Players Association and other organizations to deliver campaigns directly to cellphones.

Continue reading ‘Forgot to Send a Birthday Card? Phone It In’

Mar

Show your AZM with Azm-e-Alishan!

By Afreen Leave a Comment

Categories: Campaign Snapshot, Company Press Release, Digital Trends, News, Online Advertising, PR, SMS, Social Media and Web Portal
Tags: Azemalishan, Azm, Azm-e-Alishan, Converge Technologies, Interflow, IVR, Online Advertising, Pakistan, Pakistani, SMS, Social Media, the great resolve, Web

Azm-e-Alishan (The Glorious Resolve) is aimed at Pakistanis to think about who we are as individuals and as a nation. The launch of Azm-e-Alishan is all about showing the ‘Azm’ of being a Pakistani and to take part in an activity of coming together, renewing our faith in each other and rekindling the communal spirit that enabled the creation of Pakistan 70 years ago. Partnered with Interflow Group, Converge Technologies is the Digital Agency providing SMS, IVR, Web, Online advertising and Social Media services for this campaign.

Continue reading ‘Show your AZM with Azm-e-Alishan!’

Mar

AT&T Lauches Texts Can Wait Campaign

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News and SMS
Tags: AT&T, AT&T's online resource center, Facebook, SMS, text message, Texts Can Wait Campaign, Twitter

AT&T is launching a campaign to raise awareness about the risks of texting and driving, informing cell phone users that text messages can – and should – wait until after driving.

The national campaign features true stories and the text message that was sent or received before someone’s life was altered, or even ended, because of texting and driving. By featuring real stories, the campaign will demonstrate how insignificant a text message is compared to the potentially dire consequences of reading or responding while driving.

For example, in one of the television spots, the text “Where u at?” flashes on the screen and a mother says, “This is the text my daughter was reading when she drove into oncoming traffic.” The ad also includes the message “No text is worth dying over” and the campaign’s tagline, “Txtng & Drivng … It Can Wait.”

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Mar

Oscars Used As Massive Call-To-Action For SMS Campaign

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News, SMS and Viral Marketing
Tags: Advertising, Marketing Strategy, Mobilize, Announcements, In The News, Mobile News, SMS / Text, call to action, text DOLPHIN to 44144, SMS call-to-action

As millions of eyes were tuned to the Oscars last night, the stage was set for one man to use the massive platform for a unique SMS call-to-action, whether the show’s producers wanted him to or not. During the acceptance speech for winning best Documentary, the subject of which, Ric O’Barry, held up a sign that read “text DOLPHIN to 44144.” Even though the camera cut away quickly, the message was still understood.

O’Barry, who captured and trained the first five dolphins who played Flipper in the popular 1960s TV series, dedicated the rest of his life to protecting and freeing dolphins from captivity after witnessing the ramifications of his actions — as well as the suicide of one of the Flipper dolphins in his arms. His life’s work was chronicled in the documentary “The Cove,” which won the Oscar last night for best documentary of the year.

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Mar

The Terminator: A Killer Campaign Using Mobile Location

By Farheen Aqueel 1 Comment

Last year, when UK television station Virgin1 launched the new action series Terminator: The Sarah Connor Chronicles, they wanted to do something special to create excitement and buzz around the launch episode.

In the TV series a Terminator can locate its victim no matter where they are. What if that could be done in real life as well? Agencies 20:20 London and Incentivated did just that, putting together a campaign with a great use of mobile location plus video that has won numerous awards in the past months. Continue reading ‘The Terminator: A Killer Campaign Using Mobile Location’

Mar

Anti-Pakistan SMS campaign launched in India

By Farheen Aqueel 2 Comments

Categories: Campaign Snapshot, Mobile, News and SMS
Tags: SMS, India, anti-pakistan campaign

An anti-Pakistan has been launched in India that warns people via SMS when a call is made to Pakistan. The Indian Government discourages Indians to make calls to Pakistan as reported in the Daily Times.

According to reports, since Jan 21, 2010 a text message is being received on the cell phones in India to exercise extra care while calling anyone in Pakistan. Whenever a call is made to Pakistan, the caller receives a text message:

“You just made a call to ISD Code 0092 (Pakistan’s international dialling code). We urge you to exercise caution while calling unknown number and sharing personal details as it can be misused.” Continue reading ‘Anti-Pakistan SMS campaign launched in India’

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