Did you ever say to yourself or someone else, “Be careful what you say online…it lasts forever.”? I know I have. Even this seemingly conventional blog post will outsurvive me and my children! It will be around long after I die and will be find-able, search-able, index-able for years and years to come. I’m not trying to inflate my importance - it’s just a fact. But, there’s more to this notion of permancancy than just an eternal blog posting, and it has brought about a new term…”Foreverism”. Continue reading ‘What is “Foreverism” and why should you care…today?’
Archive for the 'Research' Category
The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances.
Digital capitalization is laying a foundation for expanding the need to cultivate and participate, not only in the real world, but also in the online networks and communities that can benefit us personally and professionally. Continue reading ‘Social Capital: The Currency of the Social Economy’
Marketing content is like an emissary for your company. In the digital world, companies rely on content to produce a variety of results. The best result is, of course, sales. However, that’s only one job at the end of a long list of responsibilities. It’s up to marketers to make sure the marketing content they produce is shouldering the load well.
Take a look at some of the expectations we heap upon our content and then assess your own to determine if you’ve prepared said content to deliver. Continue reading ‘The Many Jobs of Marketing Content’
08
Mar
10
The Power of FREE!
For years, advertising gurus have listed “free” on every compilation of powerful headline words. Now, research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that “free” is far more effective than “almost free.” Indeed, a preference for “free” seems to be another feature hardwired into our brains. Continue reading ‘The Power of FREE!’
I doubt many people would argue that Website design can play a critical role in a business’ success online, but few understand it also can play a critical role off-line. To understand this, we need to first understand what constitutes an effective Website design, how the target market arrives at the Website, and how they take action (i.e. make a purchase at an ecommerce site or provide contact information at a lead generation site).
What Goes into an Effective Website Design
At TMA E-Marketing all Website design starts with focusing on the target market. In particular, we look at “pain points”. What is a “pain point”? It’s the needs that your potential client or consumer has relative to the products and services your business offers. Continue reading ‘Website Design Critical to Business Success Online and Off-Line’
This may seem obvious to some but I come across many brands (big and small) who have yet to optimize their content distribution network. A content distribution network is sometimes referred to as the “hub and spoke” model of a brand’s web presence. The hub serves as the “base of operations” and could be a web page or blog. The spokes are the brand’s “off domain” web properties and can include sites like Facebook, Youtube, Flickr and Twitter. One trend I have noticed is that many brands are using their Facebook fan pages as the hub and leveraging multiple media channels to drive traffic and awareness to these pages. Friend and colleague Steve Rubel calls these “Digital Embassies.” Continue reading ‘Optimizing the Content Distribution Network’
There’s a struggle with defining “branding” in digital. Some people claim that brands should be about utility, others that we need to build brand platforms and yet others think that brands should entertain us and give us something to talk about.
Yet overall, surprisingly little has changed in the actual branding strategies in the industry. Continue reading ‘Time to Rewrite the Brand Playbook for Digital’
05
Mar
10
Convince with Simple Fonts
Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface. Research by Hyunjin Song and Norbert Schwarz shows that the way we perceive information can be affected dramatically by how simple or complex the font is. Continue reading ‘Convince with Simple Fonts’
Small-to-midsized business (SMB) marketers are using personalization and behavioral targeting techniques to reduce inbox clutter, according to according to a recent study by GetResponse.
Continue reading ‘Personalization Popular for Reducing Inbox Clutter’
Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research – along with some speculation – suggests that the promise this technology holds is only just beginning to unfold.
Consider what the technology can do once it is able to recognize the signal of nearby smart tags, the advanced RFID tags.
Continue reading ‘Married to RFID, What Can AR Do for Marketers?’
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Reema Dada
Farheen Aqueel
Mahjabeen Khan
Alina Tariq
Afreen
Umer Tanveer
mJawad
suboorah
Taha Hameedi
Fatima
