Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing (crowd outsourcing), and voice over IP, to name a few. Continue reading ‘A Guide to creating the perfect social media campaign’
Archive for the 'Research' Category
The relationship between television and social media could become more competitive as these channels vie for audiences and adspend, a study has suggested.
Deloitte and YouGov surveyed 4,199 British adults to gain insight into whether they regarded broadcast networks and the new breed of digital services as being complementary – or in conflict. Continue reading ‘TV will have to compete with social media’
Observing the latest trends in social media and entertainment, a growing number of internet users are turning to Facebook to watch their favourite films and online videos. According to statistics released by researchers at comScore, just under 47 million people decided to watch internet-based films on Facebook in July. This makes Facebook among the top three most popular websites when it comes to broadcasting online videos. Continue reading ‘Facebook Users Spend More Time Watching Movies on Social Media Site’
19
Aug
10
Do you know who’s watching you?
Lack of privacy on internet is now becoming a question mark as we move ahead in the virtual world -” the internet world” of which social media and street maps are big countries.
People share their personal information on social mediums, each and every move of theirs is made available to public by their own wish but without knowing and realizing the fact that it can be dangerous as well.
Initially the situation was not as it has become now.If we talk about facebook’s trend of privacy settings throughout the years a drastic change can be seen. Continue reading ‘Do you know who’s watching you?’
Digital campaigns have always been one considered as the prominent elements of digital media. Best campaigns are those where the concept of the word ‘Digital’ is brought under use.
We all know a little prime-time can blow the doors off awareness and seed an idea to a broad audience. With such a foundation, literally millions of people seek out interactive experiences that make the campaign and brand a vivid part of their lives. Continue reading ’5 fantastic campaigns where digital came first’
Pfizer has rapidly elevated its standing in life sciences social media circles. There is a hearing that the company may be over thinking its social media strategy. This concept was brought under view, especially after the announcement that it is creating a “social media channel” on SlideShare.
Continue reading ‘Pfizer launches a new social media channel on slideShare’
Social gaming is the fastest growing division of the video gaming industry these days.
It seems as if Disney is keen to get in on the act. It has also been observed that Walt Disney Co., are in talks to buy Playdom Inc., a huge name in online social games. Continue reading ‘Disney Characters Future Social Media Gaming Experience’
Lux is one of Unilever’s billion dollar global beauty brands. It has evolved from a bar soap which was once marketed in the U.S.Lux. It has evolved from a bar soap once marketed in the U.S.
Williams is in charge of Lux’s growth as Asian and Latin American women become more affluent consumers and rival local brands get better at marketing. Continue reading ‘Unilever’s Lux Grows Sales in Asia and Latin America’
LG Electronics has just launched the second phase of its ‘Life’s Good’ brand campaign, focusing on social media and designed to show how “technology enriches consumers’ lives”.
The second phase of activity has been created by RKCR/Y&R and PR agency LG ONE, with media planning and buying handled by Mindshare.
The activity focuses on bringing to life the new LG Optimus mobile family.TV ads featured during a selection of lifestyle, sporting and entertainment programmes on ITV, Channel 4, Five and Sky, supported by national print ads. Continue reading ‘LG campaign focuses on social media’
A Summer Camp has been organized by Pizza Hut at six different locations in Karachi. The camp was arranged for the kids between 5 to 15 years and was operational from 11am to 2pm.
The activity was facilitated by the graduates of Karachi School of Arts along with Pizza Hut staff members who monitored kids and played a vital role in guiding them throughout the activity. Continue reading ‘Pizza Hut a hit in kids with Summer Camp 2010′
Converge
Reema Dada
Farheen Aqueel
Afreen
mJawad
suboorah
Taha Hameedi
Fatima
monaamin