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	<title>Converge Weekly &#187; PR</title>
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		<title>Converge Weekly &#187; PR</title>
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		<title>An Insurgent Campaign for a Shaving Gel</title>
		<link>http://blog.converget.com/2010/07/28/an-insurgent-campaign-for-a-shaving-gel/</link>
		<comments>http://blog.converget.com/2010/07/28/an-insurgent-campaign-for-a-shaving-gel/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 05:15:52 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[edge shave gel]]></category>
		<category><![CDATA[edgeshavezone.com]]></category>
		<category><![CDATA[edge anti-irritation zone]]></category>
		<category><![CDATA[John Caparulo]]></category>
		<category><![CDATA[humor website]]></category>
		<category><![CDATA[Funny or Die]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8858</guid>
		<description><![CDATA[Edge shaving gel has started with its new online campaign, featuring the comedian John Caparulo. In a video on the Edge shave gel website EdgeShaveZone.com, John explains what irritates him about pickup basketball games. The comedian is making fun of life’s little annoyances to highlight how Edge helps prevent shaving irritation. “Being the shortest, fattest [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8858&subd=converget&ref=&feed=1" />]]></description>
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		<title>London 2012 campaign marks two years to the Games</title>
		<link>http://blog.converget.com/2010/07/27/london-2012-campaign-marks-two-years-to-the-games/</link>
		<comments>http://blog.converget.com/2010/07/27/london-2012-campaign-marks-two-years-to-the-games/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 14:29:32 +0000</pubDate>
		<dc:creator>Bushra Syed</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[London 2010]]></category>
		<category><![CDATA[Olympic Games]]></category>
		<category><![CDATA[Locog]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8849</guid>
		<description><![CDATA[A campaign has been launched on the 27th of July to mark the fact that there are exactly two years to go until the London 2012 Olympic Games begin. The London Organising Committee of the Olympic Games (Locog) has rolled out a campaign encouraging the UK public to &#8220;Plan your Games&#8221;,with a drive to get [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8849&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/27/london-2012-campaign-marks-two-years-to-the-games/feed/</wfw:commentRss>
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		<title>DELL ORGANISES NOTEBOOK ROAD SHOWS IN KARACHI LAHORE</title>
		<link>http://blog.converget.com/2010/07/27/dell-organises-notebook-road-shows-in-karachi-lahore/</link>
		<comments>http://blog.converget.com/2010/07/27/dell-organises-notebook-road-shows-in-karachi-lahore/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 11:23:47 +0000</pubDate>
		<dc:creator>Bushra Syed</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[Road Shows]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8827</guid>
		<description><![CDATA[Dell is a global leader in computers,notebooks and net books technology;it has just held road shows in Karachi and Lahore for notebook lovers in these cities. It has recently conducted this series of road shows with notebooks cloaked in Cherry Red,Alpine White, Pretty Pink, Gecko Green and a whole array of other colors,accessorized with crisp [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8827&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/27/dell-organises-notebook-road-shows-in-karachi-lahore/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>How to Use Proactive Social Customer Service to Build Your Brand</title>
		<link>http://blog.converget.com/2010/07/26/how-to-use-proactive-social-customer-service-to-build-your-brand/</link>
		<comments>http://blog.converget.com/2010/07/26/how-to-use-proactive-social-customer-service-to-build-your-brand/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 05:39:40 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[social customer service]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8809</guid>
		<description><![CDATA[Proactive businesses realized years ago that providing amazing customer service is an excellent tool for customer acquisition and retention. However, the challenge for today&#8217;s companies is that the nature of customer service is changing dramatically. The days where you could just set up a call center to field complaints and be done with it are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8809&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/26/how-to-use-proactive-social-customer-service-to-build-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tahameedi</media:title>
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		<title>Social Media: 8 New Ways to Make Waves</title>
		<link>http://blog.converget.com/2010/07/26/social-media-8-new-ways-to-make-waves/</link>
		<comments>http://blog.converget.com/2010/07/26/social-media-8-new-ways-to-make-waves/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 05:30:02 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[social media tips]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8806</guid>
		<description><![CDATA[Social media is a great tool that offers its user diverse options, that can give them new opportunities to present their offering to the public everytime. Here are eight new tips related to social media shared at a recent National Conference on Volunteering and Service in New York: * Message shorter. There is one big [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8806&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/26/social-media-8-new-ways-to-make-waves/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">tahameedi</media:title>
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		<item>
		<title>Clinique launches online campaign with Imagination Sydney</title>
		<link>http://blog.converget.com/2010/07/21/clinique-launches-online-campaign-with-imagination-sydney/</link>
		<comments>http://blog.converget.com/2010/07/21/clinique-launches-online-campaign-with-imagination-sydney/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 12:13:07 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Flash App]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Portal]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Digital Campaign]]></category>
		<category><![CDATA[clinique]]></category>
		<category><![CDATA[digital consumer campaign]]></category>
		<category><![CDATA[Clinique 3-Step Virtual Dance Party]]></category>
		<category><![CDATA[social media integration]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8753</guid>
		<description><![CDATA[Beauty products maker Clinique has launched its biggest consumer campaign, in Australia, using the expertise of Pyrmont-based integrated communication agency, Imagination. The digital campaign plans to target 18-24 Australian females. Promoting Clinique’s flagship products, the ‘Clinique 3-Step Virtual Dance Party’ (www.clinique3stepdance.com.au) allows young women to connect in social media and online spaces, while aiming to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8753&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/21/clinique-launches-online-campaign-with-imagination-sydney/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>My-wardrobe.com plans heavyweight marketing drive</title>
		<link>http://blog.converget.com/2010/07/21/my-wardrobe-com-plans-heavyweight-marketing-drive/</link>
		<comments>http://blog.converget.com/2010/07/21/my-wardrobe-com-plans-heavyweight-marketing-drive/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 10:42:39 +0000</pubDate>
		<dc:creator>Bushra Syed</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Portal]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[My-wardrobe.com]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8746</guid>
		<description><![CDATA[My-wardrobe.com,which is the online fashion retailer,is gearing up for its biggest marketing drive to date.The venture capital firm,which also has investments in Betfair and LoveFilm,announced the funding. This site is on its way for heavyweight direct marketing,CRM,social media,affiliate,paid search and PR activity,and live events,as part of its acquisition and retention efforts. The retailer&#8217;s marketing decided [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8746&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/21/my-wardrobe-com-plans-heavyweight-marketing-drive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>5 Tips on Twitter Chats Plus 8 Marketing &amp; PR Chats to Follow</title>
		<link>http://blog.converget.com/2010/07/21/5-tips-on-twitter-chats-plus-8-marketing-pr-chats-to-follow/</link>
		<comments>http://blog.converget.com/2010/07/21/5-tips-on-twitter-chats-plus-8-marketing-pr-chats-to-follow/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 05:58:56 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[hashtag]]></category>
		<category><![CDATA[Twitter Marketing strategy]]></category>
		<category><![CDATA[Twitter chat]]></category>
		<category><![CDATA[Twitter Chat Schedule]]></category>
		<category><![CDATA[#chats]]></category>
		<category><![CDATA[web page]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8734</guid>
		<description><![CDATA[There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8734&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/21/5-tips-on-twitter-chats-plus-8-marketing-pr-chats-to-follow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tahameedi</media:title>
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		<item>
		<title>MOBILINK CONCLUDES AWARENESS DRIVE</title>
		<link>http://blog.converget.com/2010/07/20/mobilink-concludes-awareness-drive/</link>
		<comments>http://blog.converget.com/2010/07/20/mobilink-concludes-awareness-drive/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 07:05:53 +0000</pubDate>
		<dc:creator>Bushra Syed</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Mobilink]]></category>
		<category><![CDATA[short code]]></category>
		<category><![CDATA[NPC]]></category>
		<category><![CDATA[Polio]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8692</guid>
		<description><![CDATA[Mobilink has just concluded its awareness drive in order to support the National Polio Campaign (NPC) and the Polio Control Cell. Being an integral member and advocate in the fight against polio, Mobilink has conducted 3 rounds of awareness in the past, reaching out to millions of Pakistanis. Earlier this year Mobilink also set up [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8692&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/20/mobilink-concludes-awareness-drive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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	</item>
		<item>
		<title>How Social Media Drives New Business: Six Case Studies</title>
		<link>http://blog.converget.com/2010/07/19/how-social-media-drives-new-business-six-case-studies/</link>
		<comments>http://blog.converget.com/2010/07/19/how-social-media-drives-new-business-six-case-studies/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:21:05 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[@earlybird]]></category>
		<category><![CDATA[Dr. Irena Vaksman]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[geo-targeted event advertisements]]></category>
		<category><![CDATA[Joie De Vivre]]></category>
		<category><![CDATA[Levi’s]]></category>
		<category><![CDATA[mobile spinach]]></category>
		<category><![CDATA[online users]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[Stone Korean Kitchen]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8672</guid>
		<description><![CDATA[Businesses, both big and small, are accepting and adapting to the phenomenon that is becoming social media. Social media presence does not only help smart businesses create awareness and personal space with their consumers, it also helps drive healthy sales for the them. While major brands like Starbucks, Virgin, and Levi’s have been participating in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8672&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/19/how-social-media-drives-new-business-six-case-studies/feed/</wfw:commentRss>
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