NTC and Siemens Pakistan have entered into a technology agreement according to which SAP would be licensing its ERP software solution at NTC. The solution will be implemented at NTC through Siemens Pakistan, which is one of SAP’s top implementation partners in Pakistan.
Continue reading ‘NTC opts for SAP Technology Implementation’
Nokia recently announced the launch of a new range of mobile applications and content tailored for the holy month of Ramadan. Mozzaker – a Ramadan application is available on Ovi Store to enhance the Itikaf experience. This updated mobile application tailored for the Holy Month can be downloaded on the compatible Nokia devices for free directly from Nokia’s Ovi Store.
Mozzaker allows mobile users to listen, search and translate a large collection of daily Azkar and selected supplications. People can also download more Azkar and share via SMS and MMS with friends and family.
“We know that Itikaf is an important experience for Muslims during Ramadan. Nokia Ramadan Applications 2010 includes the feature rich Mozzaker application which offers a large collection of Azkar and supplications with translation. All those Muslims who are planning to sit in Itikaf in this holy month can enrich their religious experience by using the Mozzaker application. Mozzaker application for 2010 is free and ready to be downloaded for the widest range of Nokia devices.” said Imran Khalid Mahmood, Country General Manager, Nokia Pakistan and Afghanistan.
Jarod Green and his friends never dreamed that their good-natured attempt to poke fun at the New Zealand accent would turn into a multimillion dollar merchandising phenomenon.
But the animated adventures of their beached Kiwi whale struck a chord with online audiences that would make most marketers envious. Beached Az started as a cheaply-animated online series, but it has now been viewed close to six million times on YouTube, been picked up by the ABC, and also turned into a popular iPhone application. A DVD is on the way. Continue reading ‘How to spread a viral marketing campaign’
Paul the Octopus is the latest in a line of renowned figures to pledge allegiance to England’s bid to host the World Cup in 2018.
The octopus became famous for correctly predicting all of Germany’s seven games in the World Cup 2010, as well as the final of the tournament. Now Paul has swum into the 2018 box to become an official ambassador for the bid, joining the likes of David Beckham, Rio Ferdinand, Lewis Hamilton, Noel Gallagher and Sting. Continue reading ‘Paul the Octopus backs England’s bid to host World Cup 2018′
Unilever, the global leader in consumer products, has committed € 1 million (US$ 1.28 million, Rs. 113 million) towards flood relief and rehabilitation in Pakistan. This will be channelled through five leading NGOs – World Food Programme, Unicef, Oxfam, Save the Children Fund and Population Services International – which are actively engaged in relief activities in the flood affected areas. Unilever’s contributions will be in cash and products from its portfolio of soap, detergents, toothpaste, shampoo, tea, glucose drinks and food items.
Continue reading ‘Unilever contributes Rs. 113 Million towards flood relief and rehabilitation’
Unilever is providing €1 million in cash donations, food and hygiene products following devastating floods in Pakistan.
Samsung Electronics Co. Ltd., announced an online campaign on 10th August to celebrate the spirit of giving during the Holy Month of Ramadan. ‘The Join Hands with Samsung’ campaign is being organised in association with SOS Children’s Village, a global organisation that focuses on family-based, long-term care of children. Continue reading ‘Samsung launches online Ramadan charity’
A few years ago companies trusted their social media campaigns to interns. Part of this was because interns equaled cheap labor for a non-trusted task, but part of it was also because interns, frankly, were better at social media then their superiors.
Let’s face it, CEOs may have the power, but interns are the better characters. And that’s what social media is based on – giving characters a voice and customers someone to hold on to. Continue reading ’5 Reasons Why Your Interns Are Better At Social Media Than You Are’
Social media may not show a significant change in sales, but it is a great way to generate worth of mouth as well as brand awareness and even unaided brand recall for the target market.
That’s something beauty brand Estee Lauder learned last year when trying to spread awareness about breast cancer during its World Pink campaign. Continue reading ‘Estee Lauder’s World Pink campaign’
Sporting a New Look with a Stronger Line-up of Exciting Applications, New LG Applications Store Promises an Enhanced Mobile Experience Pakistan. LG Electronics (LG) today announced the opening of an all-new LG Application Store, with more than twice as many apps targeting users of both feature phones and smartphones in 33 countries. Having comprehensively updated its Application Store, LG is now ready to offer customers a wide range of fun and useful apps including exciting games like The SIMS 3, Asphalt 4 and popular applications from SPB Series, for its mid- to high-end feature phones and smartphones. Android applications will be also available at LG’s store later this year.
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