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Archive for the 'PR' Category

Mar

Show your AZM with Azm-e-Alishan!

Categories: Campaign Snapshot, Company Press Release, Digital Trends, News, Online Advertising, PR, SMS, Social Media and Web Portal
Tags: Azemalishan, Azm, Azm-e-Alishan, Converge Technologies, Interflow, IVR, Online Advertising, Pakistan, Pakistani, SMS, Social Media, the great resolve, Web

Azm-e-Alishan (The Glorious Resolve) is aimed at Pakistanis to think about who we are as individuals and as a nation. The launch of Azm-e-Alishan is all about showing the ‘Azm’ of being a Pakistani and to take part in an activity of coming together, renewing our faith in each other and rekindling the communal spirit that enabled the creation of Pakistan 70 years ago. Partnered with Interflow Group, Converge Technologies is the Digital Agency providing SMS, IVR, Web, Online advertising and Social Media services for this campaign.

Continue reading ‘Show your AZM with Azm-e-Alishan!’

Mar

5 Sure Fire Tactics to Promote a Business Blog

By Taha Hameedi Leave a Comment

Categories: Digital Trends, PR and Social Media
Tags: Social Media, Blogging, Online Marketing, digital content marketing, Blog marketing

Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch

What’s missing from the equation above? You guessed it: blog promotion.

Creating a glitch-free blog with informative content means next to nothing without attracting readers.

Start promoting your blog today with these five effective tips: Continue reading ‘5 Sure Fire Tactics to Promote a Business Blog’

Mar

Digital Strategies for Luxury Brands

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, News, Online Advertising, PR, Social Media, Viral Marketing and Web Portal
Tags: Facebook, Twitter, Luxury Brands, Online, social communities, interactvitiy, forums and discussion, digital strategies

Mar

Unilever Clarifies Fake Prize Schemes and Fake Calls

By Afreen Leave a Comment

Categories: News, PR and Social Media
Tags: Unilever Pakistan, Unilever, Lux, Sunsilk, FMCG, Lipton, Brooke Bond, Rafhan, Energile, Surf Excel, Walls

Unilever Pakistan would like to inform its consumers that some deceitful persons have been cheating the consumers using the Company and its well known Brand names to promote illicit lucky draws and fake gift schemes for public.

Consumers have been receiving calls from various mobile and landline numbers, informing them of their lucky draw wins. Later, they are asked to deposit or pay varying amounts of money in bank accounts or otherwise. They repeatedly use Unilever brand names that are household names across Pakistan to authenticate their criminal attempt. Continue reading ‘Unilever Clarifies Fake Prize Schemes and Fake Calls’

Mar

Sunsilk Co-Creations Digital Campaign

By Afreen 2 Comments

Sunsilk introduced six of it’s co-created product–Damage Reconstruction, Dream Soft & Smooth, Hair fall solution, Anti-dandruff solution, Lusciously Thick & Long and Stunning Black shine variants– in Pakistan together with four zen experts Jamal Hammadi, Teddy Charles, Tom Taw and Dr. Francesca Fusco. Converge Technologies being their Digital Agency is providing SMS, IVR, Online advertising and Digital PR services.

Continue reading ‘Sunsilk Co-Creations Digital Campaign’

Mar

7 Ways Google Could Shake Up Your Year

By Taha Hameedi 1 Comment

Categories: Online Advertising and PR
Tags: Advertising, Google, Marketing

Love it or hate it, Google has an enormous amount of influence over the way in which we find information, communicate with others online, and consume information on the web. Google is so big and powerful that when it announces a new feature, changes an algorithm, or updates its database, the ripples are felt world wide. So what can we expect from Google in 2010? We can expect it will start making waves again, starting with the full implementation of Google Caffeine. Continue reading ‘7 Ways Google Could Shake Up Your Year’

Feb

Sunsilk Co-creation Expert: Introducing Yuko Yamashita

By Afreen Leave a Comment

Categories: Digital Content, Digital Marketing, Local Campaign Review, News, Online Advertising, PR and Social Media
Tags: Unilever, Sunsilk, Sunsilk Co-creation, world class hair experts, seven experts, Straight & Smooth Expert, Yuko Yamashita

Yuko Yamashita – The Straight & Smooth Expert

Relating to our countdown to reveal the new “Co-created” Sunsilk, the seventh in line is, the Tokyo-based, Yuko Yamashita, who has devoted her entire life to helping create flawless, perfectly-straight locks that are beautifully healthy and glossy. She’s a hair beautician, lecturer and the inspiration behind hair straightening process patented in several countries that is used in thousands of salons worldwide. Yuko strives to minimise friction between individual hairs so they glide across each other for ultimate sleekness.

For millions of girls vertiginously straight hair is synonymous with Yuko Yamashita: inventor of renowned YUKO™ Hair Straightening System, hair stylist, entrepreneur and salon owner.

Continue reading ‘Sunsilk Co-creation Expert: Introducing Yuko Yamashita’

Feb

Sunsilk Co-creation Expert: Introducing Ouidad

By Afreen 3 Comments

Categories: Digital Content, Digital Marketing, Local Campaign Review, News, Online Advertising, PR and Social Media
Tags: Curl talk, Curls Expert, Ouidad, seven experts, Sunsilk, Sunsilk Co-creation, Sunsilk Pakistan, Unilever, Unilever Pakistan, world class hair experts

Ouidad – The Curls Expert

Relating to our countdown to reveal the new “Co-created” Sunsilk, the sixth in line is, the New York based Ouidad. She is the world’s best at working with curls: she has dedicated 30 years perfecting techniques and technologies to empower women to embrace their curly hair. She runs a curls-only salon in New York, a further 22 salons in the States and has written a book called “Curl Talk.”

According to Ouidad there are so many misconceptions about curly hair. People believe that it’s coarse and tough, that it needs beating into submission. In fact, 90% of curly hair is baby-fine; there is just a lot of it! You need to work with the curl – feed and nurture it with good products, such as the Defined Curls product range she co-created with Sunsilk. Continue reading ‘Sunsilk Co-creation Expert: Introducing Ouidad’

Feb

Sunsilk Co-creation Expert: Introducing Rita Hazan

By Afreen 1 Comment

Categories: Digital Content, Digital Marketing, Local Campaign Review, News, Online Advertising, PR and Social Media
Tags: Color Care Expert, Manhattan salon, Rita Hazan, seven experts, Sunsilk, Sunsilk Co-creation, Unilever, world class hair experts

Rita Hazan – The Colour Care Expert

Relating to our countdown to reveal the new “Co-created” Sunsilk, the fifth in line is, Rita Hazan, one of the most sought-after colourists in the world. The color guru New Yorker owns an elite Manhattan salon where she creates and
re-invents celebrity styles. Her spectacular colour work is seen regularly on TV screens and cinemas across the world as her starstudded salon creates the signature looks for A-Listers such as Jennifer Lopez, Jessica Simpson and Jessica Biel who vow by Rita’s instantly “wearable” colour styles.

Rita Hazan is the co-creator Sunsilk’s new Vibrant Colour Protection range ensures longer-lasting colour and healthier hair, sealing the cuticle layer to lock in colour molecules.

Continue reading ‘Sunsilk Co-creation Expert: Introducing Rita Hazan’

Feb

Domino’s Dishes Out a Hot Campaign

By Taha Hameedi Leave a Comment

Categories: Campaign Snapshot, Digital Marketing, Int. Case Study, PR, Social Media and Viral Marketing
Tags: Facebook, Twitter, Online Campaigns, Domino's Pizza, PR

To many brands, listening to consumers means conducting a few focus groups and studying a report or two. But how much does that really accomplish? Are they just “protecting” themselves from the truth (which does more harm than good)? Because in the digital age, everyone gets to be heard—and Domino’s has finally perked up its ears.

Consumers had been complaining about its sub-par pizza on Twitter (one compared its crust to cardboard), and the truth wasn’t easy for Domino’s to swallow. So, it cooked up The Pizza Turnaround, a documentary and campaign that followed the company’s execs as they examined focus groups and web commentary. Continue reading ‘Domino’s Dishes Out a Hot Campaign’

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