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	<title>Converge Weekly &#187; Online Advertising</title>
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		<title>Converge Weekly &#187; Online Advertising</title>
		<link>http://blog.converget.com</link>
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		<title>Tata Motors running an advertising campaign for Indica Vista targeting potential Maruti Swift customers!</title>
		<link>http://blog.converget.com/2010/07/29/tata-motors-running-an-advertising-campaign-for-indica-vista-targeting-potential-maruti-swift-customers/</link>
		<comments>http://blog.converget.com/2010/07/29/tata-motors-running-an-advertising-campaign-for-indica-vista-targeting-potential-maruti-swift-customers/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 06:15:14 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[online campaign]]></category>
		<category><![CDATA[tata motors]]></category>
		<category><![CDATA[maruti suzuki]]></category>
		<category><![CDATA[suzuki swift]]></category>
		<category><![CDATA[tata indica vista]]></category>
		<category><![CDATA[online rivalry]]></category>
		<category><![CDATA[rival campaign]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8891</guid>
		<description><![CDATA[Online campaigns are becoming a popular way for companies to promote their brands. New companies and new markets are joining in with the digital arena and exploring it for new ventures for their brands. Where it is a rare sight of online rivalry between Indian companies, Tata Motors has taken its online campaign to target [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8891&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/29/tata-motors-running-an-advertising-campaign-for-indica-vista-targeting-potential-maruti-swift-customers/feed/</wfw:commentRss>
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		<item>
		<title>As 2011 Ford Explorer turns heads, so does its marketing campaign</title>
		<link>http://blog.converget.com/2010/07/28/as-2011-ford-explorer-turns-heads-so-does-its-marketing-campaign/</link>
		<comments>http://blog.converget.com/2010/07/28/as-2011-ford-explorer-turns-heads-so-does-its-marketing-campaign/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 05:03:12 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[ford explorer 2011]]></category>
		<category><![CDATA[product unveil]]></category>
		<category><![CDATA[interactive advertising campaign]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8855</guid>
		<description><![CDATA[In the last post about Ford Explorer being revealed via social media, it was mentioned that Ford has taken a rather unconventional route to launching its new model, and that the apprehensions of the unveiling are high. The 2011 Ford Explorer redesign unveiled Monday signals the biggest change to the automaker’s signature sports utility vehicle [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8855&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/28/as-2011-ford-explorer-turns-heads-so-does-its-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">The new 2011 Ford Explorer is pictured during its unveiling ceremony in Chicago</media:title>
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		<item>
		<title>Disney Characters Future Social Media Gaming Experience</title>
		<link>http://blog.converget.com/2010/07/27/disney-characters-future-social-media-gaming-experience/</link>
		<comments>http://blog.converget.com/2010/07/27/disney-characters-future-social-media-gaming-experience/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 11:58:05 +0000</pubDate>
		<dc:creator>Bushra Syed</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Flash Gaming]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[Playdom]]></category>
		<category><![CDATA[Video Gaming]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8840</guid>
		<description><![CDATA[Social gaming is the fastest growing division of the video gaming industry these days. It seems as if Disney is keen to get in on the act. It has also been observed that Walt Disney Co., are in talks to buy Playdom Inc., a huge name in online social games.The rise of online social gaming [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8840&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/27/disney-characters-future-social-media-gaming-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Metro Bank invites public to &#8216;join the revolution&#8217;</title>
		<link>http://blog.converget.com/2010/07/26/metro-bank-invites-public-to-join-the-revolution/</link>
		<comments>http://blog.converget.com/2010/07/26/metro-bank-invites-public-to-join-the-revolution/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 08:03:38 +0000</pubDate>
		<dc:creator>Bushra Syed</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Metro Bank]]></category>
		<category><![CDATA[Bank]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8820</guid>
		<description><![CDATA[Metro Bank, which is a new high street banking brand, has launched its first advertising campaign. The opening of its first branch is in a week’s time. Print ads, created by design agency InterArch, run on the front cover of the issue of 22nd July London-region issue of Metro, as well as the London Evening [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8820&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/26/metro-bank-invites-public-to-join-the-revolution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">bushrasyed</media:title>
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		<item>
		<title>Nectar and Yahoo! launch search toolbar</title>
		<link>http://blog.converget.com/2010/07/23/nectar-and-yahoo-launch-search-toolbar/</link>
		<comments>http://blog.converget.com/2010/07/23/nectar-and-yahoo-launch-search-toolbar/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 12:40:36 +0000</pubDate>
		<dc:creator>Bushra Syed</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Yahoo!]]></category>
		<category><![CDATA[Nectar]]></category>
		<category><![CDATA[Yahoo! Toolbar]]></category>
		<category><![CDATA[Toolbar]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8797</guid>
		<description><![CDATA[Nectar and Yahoo! has teamed up to enable cardholders to earn points by making searches through the Yahoo! toolbar. After downloading a Nectar-themed Yahoo! toolbar, cardholders can earn up to 50 Nectar points per month, gaining one point for every two searches. It is not clear whether Nectar will make use of search data gathered [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8797&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/23/nectar-and-yahoo-launch-search-toolbar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>LG campaign focuses on social media</title>
		<link>http://blog.converget.com/2010/07/23/lg-campaign-focuses-on-social-media/</link>
		<comments>http://blog.converget.com/2010/07/23/lg-campaign-focuses-on-social-media/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 12:19:34 +0000</pubDate>
		<dc:creator>Bushra Syed</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[LG Optimus]]></category>
		<category><![CDATA['Life's Good']]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8794</guid>
		<description><![CDATA[LG Electronics has just launched the second phase of its &#8216;Life&#8217;s Good&#8217; brand campaign, focusing on social media and designed to show how &#8220;technology enriches consumers&#8217; lives&#8221;. The second phase of activity has been created by RKCR/Y&#38;R and PR agency LG ONE, with media planning and buying handled by Mindshare. The activity focuses on bringing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8794&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/23/lg-campaign-focuses-on-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Pizza Hut a hit in kids with Summer Camp 2010</title>
		<link>http://blog.converget.com/2010/07/22/pizza-hut-a-hit-in-kids-with-summer-camp-2010/</link>
		<comments>http://blog.converget.com/2010/07/22/pizza-hut-a-hit-in-kids-with-summer-camp-2010/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 10:55:48 +0000</pubDate>
		<dc:creator>Bushra Syed</dc:creator>
				<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Local News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Pizza Hut]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Summer Camp]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8788</guid>
		<description><![CDATA[A Summer Camp has been organized by Pizza Hut at six different locations in Karachi. The camp was arranged for the kids between 5 to 15 years and was operational from 11am to 2pm. The activity was facilitated by the graduates of Karachi School of Arts along with Pizza Hut staff members who monitored kids [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8788&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/22/pizza-hut-a-hit-in-kids-with-summer-camp-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Ford to Virtually Launch New Explorer Via Social Media Sites</title>
		<link>http://blog.converget.com/2010/07/22/ford-to-virtually-launch-new-explorer-via-social-media-sites/</link>
		<comments>http://blog.converget.com/2010/07/22/ford-to-virtually-launch-new-explorer-via-social-media-sites/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 06:33:14 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[ford explorer 2011]]></category>
		<category><![CDATA[facebook launch]]></category>
		<category><![CDATA[teaser campaign]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8761</guid>
		<description><![CDATA[The Ford Motor Company has decided to take the launch of its new Ford Explorer 2011 on the social media, instead of an auto show. The redesigned model of Explorer is previewed on the Ford Explorer Facebook page. Ford launched a dedicated Explorer fan page in mid March, at the time focused on the 2010 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8761&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/22/ford-to-virtually-launch-new-explorer-via-social-media-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Agencies line up for Canon digital brief</title>
		<link>http://blog.converget.com/2010/07/21/agencies-line-up-for-canon-digital-brief/</link>
		<comments>http://blog.converget.com/2010/07/21/agencies-line-up-for-canon-digital-brief/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 05:19:40 +0000</pubDate>
		<dc:creator>suboorah</dc:creator>
				<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Web Portal]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Digital Campaign]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Digital Marketing Agency]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[Venice]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8724</guid>
		<description><![CDATA[Canon is looking for an agency to handle a major pan-European digital project.The project is a design brief for the brand&#8217;s websites including its online e-commerce site.Canon has already begun contacting agencies to invite them to pitch for the business. The electronics manufacturer does not have an agency assigned to the business. Dentsu handles the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8724&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/21/agencies-line-up-for-canon-digital-brief/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Suboorah</media:title>
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		<item>
		<title>Facebook-Like Site Brings Safe Social Networking to Young Kids</title>
		<link>http://blog.converget.com/2010/07/20/facebook-like-site-brings-safe-social-networking-to-young-kidsfacebook-like-site-brings-safe-social-networking-to-young-kids/</link>
		<comments>http://blog.converget.com/2010/07/20/facebook-like-site-brings-safe-social-networking-to-young-kidsfacebook-like-site-brings-safe-social-networking-to-young-kids/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 07:33:43 +0000</pubDate>
		<dc:creator>Bushra Syed</dc:creator>
				<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Togetherville]]></category>

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		<description><![CDATA[Kids have always been taken care by Togetherville (an online community for kids).Recently,Togetherville allows kids to experience social networking in a fun,age-appropriate environment with involvement from parents as well as other trusted adults.It has just introduced a Facebook for kids! The idea to create a Facebook for kids is hardly new.Togetherville takes a parent-friendly approach [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8698&subd=converget&ref=&feed=1" />]]></description>
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