Premier Foods has kicked off its first online video campaign, for its vegetarian Quorn brand. The two-month campaign, which launched yesterday, will include eight Quorn-themed recipe videos, produced by Videojug.
These will run on a branded hub on the Food channel of Videojug’s site, and are part of a wider campaign that will include search and behavioural and contextual targeted display ads. Continue reading ‘Premier Foods promotes Quorn through online recipe videos’
American Express’ Members Project and Take Park are partnering with Fox series “Glee” to urge fans to “make a difference” by volunteering, voting or donating.
The collaboration, which kicks off Sept. 1, features TV spots, online and cinema content that is written, directed and produced by the “Glee” creative team and features characters from the show. Continue reading ‘‘Glee’ Urges Fans To Volunteer Via AmEx Effort’
Brands have come to terms with the impact that social media is having on consumers and the importance it holds for brands as well, thereby increasing their budget allocation on social media. However, how a brand spends that budget is also a key factor for getting out the right impact. This depends obviously on the product, business goal, world market and end user target. Continue reading ‘Where Should Brands Spend Their Social Media Budget?’
Burberry has developed a completely interactive advertising campaign using innovative technology. Users can select and control view and perspective of the campaign, cast and products. Motion responsive images and videos can be clicked, rotated, paused and dragged 180 degrees. Individual products and cast respond to user controlled commands, bringing people closer to the collection, cast and location. Continue reading ‘Burberry Launches Digitally Interactive Global Advertising Campaign’
Last year, Honda relaunched its hybrid hatchback, the Insight. The car failed to catch the attention of young eco-conscious consumers, who were the target audience. Now, the Japanese automaker is planning to release the CR-Z, a sporty hybrid, aimed at the same drivers. Continue reading ‘Honda reaches new audiences with new CR-Z multichannel marketing campaign’
Famous youth cable network, MTV, is looking to create history again that corporate sibling Paramount had managed to do with “Paranormal Activity” as it experiments with new distribution and marketing methods in the digital age.
The network has teamed with digital information service and marketer Eventful to launch a social media campaign for its forthcoming indie slasher film “Savage County,” which it originally had planned to release as a Web series. Continue reading ‘MTV slasher pic gets social-media campaign’
Digital marketing solutions company Tribal Fusion has joined forces with Sony Pictures Malaysia and Universal Mc Cann to kick start a viral campaign in 3D for its latest sci-fi action flick Resident Evil: Afterlife.
The online video clip released in the Firefly Video format aims to create buzz ahead of the movie’s local release on 10 September. Aside from providing a preview, the video also replicates the special effects used in the film. Continue reading ‘Tribal Fusion creates 3D viral video for Resident Evil release’
The relationship between television and social media could become more competitive as these channels vie for audiences and adspend, a study has suggested.
Deloitte and YouGov surveyed 4,199 British adults to gain insight into whether they regarded broadcast networks and the new breed of digital services as being complementary – or in conflict. Continue reading ‘TV will have to compete with social media’
Tracking the effectiveness of advertising on the web was hard enough. Tracking it in the era of “walled gardens” could become that much tougher.
The rapid shift of web audiences and marketer attention toward closely controlled properties such as Facebook or Apple’s iAd platform is presenting a growing challenge for web analytics. Nearly a quarter of online time at the PC is now spent with social media, the lion’s share of that on Facebook, according to Nielsen Co. Continue reading ‘Facebook, Apple’s ‘Walled Gardens’ Make Analytics That Much Harder for Brands’
‘Like’ It or Not, Trend Serves as Another Telling Sign of Social Media’s Growing Dominance.While the tech world obsessed about when Facebook would turn on location and morph into a “Foursquare killer,” the social network has quietly become something else: the biggest relationship-marketing provider for many brands.
For many marketers, their Facebook fan bases have become their largest web presence, outstripping brand sites or e-mail programs either because a brand’s traditional web-based “owned media” is atrophying or because more consumers are migrating to social media. Continue reading ‘What Happens When Facebook Trumps Your Brand Site?’
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