Online Advertising « Converge Weekly

Archive for the 'Online Advertising' Category

Mar

Bing for Motorola’s Android Phones Is a Bad Idea

Categories: Activation, Campaign Snapshot, Company Press Release, Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps and Online Advertising
Tags: China, Motorola, Microsoft, AT&T, android, Bing, Christy Wyatt, Google Chrome, DigitalTrends, United States

If you like bloatware, you’ll love the idea of Motorola pre-loading Bing services onto its Android phones in China. Otherwise, pray that the partnership between Motorola and Microsoft never comes stateside.

Motorola announced that the partnership will “initially be available in China” this quarter, under the guise of providing consumers with a choice. Christy Wyatt, Motorola’s corporate vice president of software and services, said that “consumer choice is one of the most critical components to ensuring a rich and seamless client experience.” Continue reading ‘Bing for Motorola’s Android Phones Is a Bad Idea’

Mar

Coca-Cola &Pepsi unleash online and offline campaign

By Fatima 1 Comment

In a bid to take on its arch rival, cola major PepsiCo India is chalking out a fresh game plan which includes high-voltage television commercials, digital campaigns, new consumer engagement modules both online and on-ground. Likewise, Coca-Cola India is sharpening its focus on digital initiatives and mass media ad campaigns to promote its cola brands in competitive markets this summer.To connect with consumers, Coca-Cola has just launched a digital initiative titled ‘Thums Up Thunder Wheels’ to woo consumers across the country. Continue reading ‘Coca-Cola &Pepsi unleash online and offline campaign’

Mar

Twitter and TV: How Social Media Is Helping Old Media

By Taha Hameedi 4 Comments

Categories: Digital Trends, Int. Case Study, Online Advertising and Social Media
Tags: Social Media, TV, Twittter

Each generation of media has an oedipal relationship with the last. New technologies are born — radio, TV, the Internet — and either kill what came before or render it less relevant. Just so for years, the story of big-network TV has been how it’s slowly losing out to cable, video games and the Web.

But a funny thing has been happening with big TV events of late: they have been dramatically and conspicuously not dying. The 2010 Super Bowl was the most watched U.S. TV show ever, surpassing the finale of M*A*S*H. This year’s Olympics far outrated the 2006 Games. The Emmys, Grammys and Golden Globes all increased, and on March 7, about 41 million people watched the Oscars, 5 million more than last year. Continue reading ‘Twitter and TV: How Social Media Is Helping Old Media’

Mar

Scramble to become the next big thing

By suboorah Leave a Comment

Categories: Digital Content, Digital Marketing, Digital Trends, Mobile Apps, News and Online Advertising
Tags: Digital Marketing, Digital Media, Mobile Internet, Scramble, Technology Entrepreneurs

Technology entrepreneurs from around the globe will descend on Austin, Texas this weekend for the annual South by South West (SXSW) Interactive festival, with hopes of becoming the next Twitter.

But 10 years after the dotcom bubble burst, attendees at this year’s conference might find a worrying number of “me-too” companies seeking to ride on the coat-tails of today’s hottest trends – social media and the mobile internet. Continue reading ‘Scramble to become the next big thing’

Mar

Idea Cellular launches new campaign – ‘Idea Oongli Cricket’

By Fatima Leave a Comment

Idea cellular has come up with a new campaign called ‘Idea Oongli Cricket’, this summer. During this campaign question based on the events and happenings of the ongoing match of the day will be asked.

‘Idea Oongli Cricket’ can be played by all mobile phone users by SMSing their answer to ‘9594939291’. The number is toll free for Idea subscribers, and standard messaging rates apply for other mobile subscribers. All Idea customers who send in the correct answer will get Idea VAS Packs for three days and participants using other operators will win VAS Packs for one day.
Continue reading ‘Idea Cellular launches new campaign – ‘Idea Oongli Cricket’’

Mar

‘Minority Report’ digital billboard ‘watches consumers shop’

By Fatima 5 Comments

Categories: Activation, Digital Content, Digital Marketing, Digital Trends, Online Advertising and Viral Marketing
Tags: Japanese, Tom Cruise, Next Generation Digital Signage, NEC, Steven Spielberg, John Anderton, digital signs, personal advertising, Takeshi Yamamoto, ABC News, America

A “Minority Report” styled digital billboard that targets consumers using customised advertising based on their demographics is being developed by Japanese researchers.

Engineers have developed the billboard, similar to one used in the Tom Cruise blockbuster, that uses in built cameras to instantly identifies a shopper’s age and gender as they walk past.

The facial-recognition system, called the Next Generation Digital Signage Solution, then offers consumers a product it thinks is suited to their demographic. Continue reading ‘‘Minority Report’ digital billboard ‘watches consumers shop’’

Mar

HP aims for ‘amazing’ with ad campaign

By Fatima 3 Comments

Categories: Company Press Release, Digital Marketing, Digital Trends, News and Online Advertising
Tags: Annie Leibovitz, Digital Media, Dr. Dre, Hewlett-Packard's, HP

Printers aren’t exactly synonymous with pizazz, and that can be a drag for a tech company that wants to be known as more than just a printer maker. Which brings us to Hewlett-Packard’s new marketing campaign.

The company, which also happens to be the PC market leader, is embarking on a new effort designed to juice up its image among people who may see it only as a traditional printer manufacturer.

Continue reading ‘HP aims for ‘amazing’ with ad campaign’

Mar

YouTube Launches New Mobile Ads

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News, Online Advertising and Viral Marketing
Tags: mobile ads, Mobile Advertising, Mobile Web, tech savvy trendsetters, Youtube

Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan.

“This is a great way for advertisers to reach YouTube viewers across multiple platforms,” says Google Strategic Partner Development Manager Taylor Cascino. “In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We’ve already seen some early campaigns run on YouTube’s mobile site by advertisers like Sony (for the DVD release of “District 9″) and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video.”

YouTube’s mobile site traffic grew by over 160% in 2009, and you can probably expect that growth to continue along with smartphone usage. Don’t forget that YouTube is the number 2 search engine on the web. That’s a lot of people searching for videos.

“The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers,” says Cascino.
Continue reading ‘YouTube Launches New Mobile Ads’

Mar

Forgot to Send a Birthday Card? Phone It In

By Farheen Aqueel 7 Comments

SHORT video messages or greetings for phones could soon be as ubiquitous as texting, or at least that’s what greeting card companies and other firms are hoping as they try out a new mobile service that delivers a brief video, with sound and music, as quickly, easily and often as cheaply as sending a text.

American Greetings has a new service that transmits a video card chosen from its Web site directly to handsets of nearly all major mobile carriers. It has used a partnership with Mogreet Inc., provider of a multimedia messaging platform, to deliver the full-motion video greeting. Mogreet, based in Venice, Calif., is also working with the National Football League Players Association and other organizations to deliver campaigns directly to cellphones.

Continue reading ‘Forgot to Send a Birthday Card? Phone It In’

Mar

Show your AZM with Azm-e-Alishan!

By Afreen Leave a Comment

Categories: Campaign Snapshot, Company Press Release, Digital Trends, News, Online Advertising, PR, SMS, Social Media and Web Portal
Tags: Azemalishan, Azm, Azm-e-Alishan, Converge Technologies, Interflow, IVR, Online Advertising, Pakistan, Pakistani, SMS, Social Media, the great resolve, Web

Azm-e-Alishan (The Glorious Resolve) is aimed at Pakistanis to think about who we are as individuals and as a nation. The launch of Azm-e-Alishan is all about showing the ‘Azm’ of being a Pakistani and to take part in an activity of coming together, renewing our faith in each other and rekindling the communal spirit that enabled the creation of Pakistan 70 years ago. Partnered with Interflow Group, Converge Technologies is the Digital Agency providing SMS, IVR, Web, Online advertising and Social Media services for this campaign.

Continue reading ‘Show your AZM with Azm-e-Alishan!’

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