In a bid to take on its arch rival, cola major PepsiCo India is chalking out a fresh game plan which includes high-voltage television commercials, digital campaigns, new consumer engagement modules both online and on-ground. Likewise, Coca-Cola India is sharpening its focus on digital initiatives and mass media ad campaigns to promote its cola brands in competitive markets this summer.To connect with consumers, Coca-Cola has just launched a digital initiative titled ‘Thums Up Thunder Wheels’ to woo consumers across the country. Continue reading ‘Coca-Cola &Pepsi unleash online and offline campaign’
Archive for the 'News' Category
Just as brands up their spending on social media marketing, potentially worrying news reaches the industry: consumers are trusting their friends a lot less than they used to.
An Edelman report recently found that only a quarter of those surveyed considered friends and peers to be credible sources of information. That’s down from almost half in 2008.
The findings have stirred up interest for obvious reasons, not least because the trust that consumers place in peer recommendations has been one of the primary drivers of the social web. It’s what has PR and digital agencies evangelising, and brands shifting marketing dollars online.
This precarious drop in trust is bad news. But is it surprising? Continue reading ‘Will too many Facebook friends be the downfall of social media?’
London, T-Mobile has launched a digital outdoor initiative as part of its inaugural campaign promoting the T-Mobile G1, the worlds first Android-powered phone. The campaign breaks today across London Underground screens, digital 6-sheets and on LCD screens at the brand new Westfield Shopping Centre. Grand Visual created three separate executions for the T-Mobile G1 based on Saatchi & Saatchis creative concept which uses Google Mobile map icons denoting places of interest to visually announce “it’s here.” The first execution features a local chip shop with a giant pin head marking the spot. Continue reading ‘T MOBILE ANDROID DIGITAL OUTDOOR CAMPAIGN’
Cardboard cutouts on city streets lead people to the charity’s website as part of its campaign to highlight child neglect
What is it?
An integrated campaign called Emily’s Story. It includes a 30-second film for television and online that tells the story of a girl neglected by her parents.
The charity has also created an outdoor campaign that encourages members of the public to search for and rescue 1,000 miniature cardboard cutouts of Emily that have been placed in 26 different locations across the UK. When found, they direct the rescuer to the campaign’s microsite, where they are invited to make a donation and sign a petition calling on the Government to do more to tackle the problem. According to the charity, 1.5 million children in the UK are neglected.
Continue reading ‘Digital Campaign of the Week: Action for Children’
At Sunday’s Oscars, Ric O’Barry held up a sign with the mobile call-to-action asking viewers to text the keyword DOLPHIN to the short code 44144 during “The Cove” acceptance speech for Best Documentary. See post (http://blog.converget.com/2010/03/09/oscars-used-as-massive-call-to-action-for-sms-campaign/)
Waterfall Mobile powered the mobile campaign for Participant Media, and after the sign aired on television, the company noticed a spike in mobile subscribers to the keyword, with steady traffic for the next five hours. After airing on TV, there has been a huge show of support over Twitter, which is continuing to generate steady traffic to the keyword with people texting in to sign the petition. Continue reading ‘Ric O’Barry’s SMS shoutout at the Oscars more than doubles opt-ins’
Direct mail is still an effective means of engaging with clients and generating sales leads, it has been suggested.
Josh Hall, a writer for SimplyBusiness.co.uk, noted that while many companies are channelling their marketing investment into online platforms, many other firms are continuing to thrive using only offline marketing techniques. Continue reading ‘Integration of digital marketing ‘on the increase’’
Technology entrepreneurs from around the globe will descend on Austin, Texas this weekend for the annual South by South West (SXSW) Interactive festival, with hopes of becoming the next Twitter.
But 10 years after the dotcom bubble burst, attendees at this year’s conference might find a worrying number of “me-too” companies seeking to ride on the coat-tails of today’s hottest trends – social media and the mobile internet. Continue reading ‘Scramble to become the next big thing’
Printers aren’t exactly synonymous with pizazz, and that can be a drag for a tech company that wants to be known as more than just a printer maker. Which brings us to Hewlett-Packard’s new marketing campaign.
The company, which also happens to be the PC market leader, is embarking on a new effort designed to juice up its image among people who may see it only as a traditional printer manufacturer.
In India, thousands of consumers are going from tweeting to bubbling.
A hot new social-networking service dubbed Bubbly, which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing virally and with virtually zero marketing spend.
Bubbly is the brainchild of 5-year-old mobile and social app firm Bubble Motion, which is based in Silicon Valley and Singapore. Its first product was BubbleTalk, a person-to-person voice-messaging service that, instead of SMS, sends mobile audio messages and has about 100 million users now.
Mosio’s Text a Librarian, the leader in text messaging solutions for libraries, today announced its mobile donations initiative to assist non-profit libraries and library organizations in setting up mobile fundraising campaigns via SMS text messaging.
“The success of the Text For Haiti campaign provided mainstream exposure to the collective impact of micro-donations and the effectiveness of fundraising through text messaging” said Noel Chandler, Mosio’s CEO. “Mobile donations are an excellent use of SMS technology. We’re using our experience and relationships in the wireless industry to help libraries implement a new method of raising awareness and funds.”
Library budgets are being slashed while patron visits and demand for services have soared. Mobile donations offer a unique opportunity for libraries to augment existing public fundraising efforts. Individuals in the community can give to their library in manageable donations of $5-$10 through a simple mobile technology. Continue reading ‘Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds’
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