Archive for the 'Mobile' Category

02
Sep
10

LG LAUNCHES AN ANDROID-POWERED SMARTPHONE, LG OPTIMUS (LG GT540)

By suboorah Leave a Comment
Categories: Campaign Snapshot, Gadget Review, Mobile, Mobile Apps and News
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LG Electronics, (LG), a global leader and technology innovator in mobile communications, recently announced the launch of an Android-powered smartphone, LG Optimus (LG GT540), a handset offering an optimal environment for first-time smartphone users with easy and convenient mobile access.

LG Optimus allows users to enjoy diverse Android applications and automatic account synchronization with all Google mobile services. LG Optimus also features enhanced social networking functions in a high-powered multimedia environment. Continue reading ‘LG LAUNCHES AN ANDROID-POWERED SMARTPHONE, LG OPTIMUS (LG GT540)’

30
Aug
10

Nokia’s new Mozzaker Application

By Afreen 2 Comments
Categories: Interactive App, Mobile, Mobile Apps, News, PR and Social Media
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Nokia recently announced the launch of a new range of mobile applications and content tailored for the holy month of Ramadan. Mozzaker – a Ramadan application is available on Ovi Store to enhance the Itikaf experience. This updated mobile application tailored for the Holy Month can be downloaded on the compatible Nokia devices for free directly from Nokia’s Ovi Store.

Mozzaker allows mobile users to listen, search and translate a large collection of daily Azkar and selected supplications. People can also download more Azkar and share via SMS and MMS with friends and family.

“We know that Itikaf is an important experience for Muslims during Ramadan. Nokia Ramadan Applications 2010 includes the feature rich Mozzaker application which offers a large collection of Azkar and supplications with translation. All those Muslims who are planning to sit in Itikaf in this holy month can enrich their religious experience by using the Mozzaker application. Mozzaker application for 2010 is free and ready to be downloaded for the widest range of Nokia devices.” said Imran Khalid Mahmood, Country General Manager, Nokia Pakistan and Afghanistan.

Continue reading ‘Nokia’s new Mozzaker Application’

27
Aug
10

KFC’s 360-degree mobile campaign pushes Doublicious sandwich

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Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Gaming, Mobile, Mobile Apps and News
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KFC has launched a multichannel mobile program that includes an application sponsorship, banners and SMS advertising.

The objective of the campaign is to drive awareness of KFC’s Doublicious sandwich among adults 18-49 years old, while focusing in on adults 18-24 years old. KFC wanted to secure placement in highly relevant consumer areas to drive awareness for Doublicious and help drive lunch-time decision-making among the target audience. Continue reading ‘KFC’s 360-degree mobile campaign pushes Doublicious sandwich’

24
Aug
10

Why Advertisements in Mobile Video games are Your Best Chance to acquire a Click

By Taha Hameedi Leave a Comment
Categories: Digital Marketing, Digital Trends, Mobile and Online Advertising
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Obtaining individuals coveted clicks when the market is glutted with competitors is far from simple. It’s even more challenging to obtain your target demographic. And more challenging even now to make individuals clicks count, and turn into purchases. But advertising by means of mobile phones even now features a extended way to develop, and as opposed to the web, it hasn’t caused audiences to develop cynical shields towards promoting yet. In case you want an simple way to make cash by means of PPC, SMS, or any signifies you can slip into a straightforward video game, cellular video game adverts are a gold mine even now comparatively untapped. Continue reading ‘Why Advertisements in Mobile Video games are Your Best Chance to acquire a Click’

19
Aug
10

placecast partners with location labs to expand reach of sms marketing campaigns

By monaamin Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps and SMS
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Text-message advertising startup Placecast is partnering with Location Labs to potentially extend the reach of Placecast’s ShopAlerts service to over 180 million potential consumers in the US. Location Labs offers developers an API that gathers location data from carriers such as AT&T, Sprint, and T-Mobile.

Location Labs’ API will be used for Placecast’s ShopAlerts, which are location-triggered mobile text messages sent from brands to consumers. Consumers can opt-in to receiving text messages in a variety of ways—at the store, online, via text-message, mobile websites or on Facebook. Continue reading ‘placecast partners with location labs to expand reach of sms marketing campaigns’

18
Aug
10

espn to launch premier league mobile app

By monaamin 2 Comments
Categories: Activation, Digital Content, Digital Marketing, Digital Trends, Gaming, Microsite, Mobile and Mobile Apps
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ESPN is preparing to launch a mobile phone application offering video footage of every Premier League goal “usually within minutes” of it being scored.  The app, titled ESPN Goals, features a basic service offering news and live scores, which is free-to-download. However, the full video clips package will cost either £3.99 a month or £29.99 for the whole season.

UK users will be able to access the app on Apple’s iPhone or Google Android-enabled devices, along with ESPN’s mobile site. The app will expand to other mobile services, such as Nokia’s Ovi Store, in due course, reports The Guardian. Continue reading ‘espn to launch premier league mobile app’

18
Aug
10

Meals are Social Events!Fast food fast forwards to the future.

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Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps, News and Social Media
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On September 7, fast food hopes to fast forward to the Jetsons era when the doors of 4food open on East 40th St. and Madison in NYC. The new restaurant concept, founded by former music exec and Urban Box Office CEO Adam Kidron and Michael Shuman, banks its success on hyper-connectivity and healthfulness.

Customers place their orders through iPads—or online, before they even walk through the doors. The food promises to be healthier, “dejunked” versions of basic fast food staples, (no hydrogenated fats, no artificial sweetners, nothing fried), and the restaurant itself boasts environmentally friendly practices too, like recycling and in-store composting. Continue reading ‘Meals are Social Events!Fast food fast forwards to the future.’

17
Aug
10

The Shopkick App – Walk in, get rewarded!

By suboorah Leave a Comment
Categories: Campaign Snapshot, Gadget Review, Mobile, Mobile Apps and News
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The Shopkick app, launching today, will allow consumers to check into certain retail locations simply by walking through the door. The app helps to turn offline sites into interactive worlds, and allows shoppers to collect instant “kickbucks” that can be redeemed for various rewards like gift cards. So far, the company, founded by Cyriac Roeding, Jeff Sellinger, and Aaron Emigh, has partnered with retailers like Macys, Simon Property Group, which runs 370 shopping centers in the U.S., and Best Buy. Continue reading ‘The Shopkick App – Walk in, get rewarded!’

16
Aug
10

airtel reaches villages with new campaign

By monaamin Leave a Comment
Categories: Activation, Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile and SMS
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The on ground activity starts from northern Gujrat to promote Airtel Krishi Card.

Airtel has come up with an initiative to generate awareness about Airtel Krishi Card, which aims to increase customer convenience and empower farmers by giving them access to vital agricultural information. The campaign informs farmers about the concept of Airtel Krishi Card and enables them to experience its salient features at their doorsteps.

The first phase of the initiative has been rolled out in North Gujarat and will be followed by similar activities in the major agrarian states of India such as Punjab, Haryana, Rajasthan, Andhra Pradesh, Karnataka, Uttar Pradesh, Himachal Pradesh, Maharashtra, West Bengal and Madhya Pradesh. Through this initiative, the brand educates the farmers about the service, its availability in vernacular languages, delivered through SMS and voice, along with a well trained call centre support. Continue reading ‘airtel reaches villages with new campaign’

12
Aug
10

Nokia’s Ramadan Gift – Digital Quran

By Afreen Leave a Comment
Categories: Campaign Snapshot, Local News, Mobile, Mobile Apps and News
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Converge Weekly had the opportunity to attend and cover the launch of Nokia Ramadan App. The App is specifically launched in the Holy month of Ramadan keeping in mind the significance of digital Quran and its relevance to the month.

Speaking on the occasion, both Mr. Khalid Mehmood – Country General Manager, Nokia Pakistan and Afghanistan; and Mr.Haseeb Ihtisham – Head of Marketing Nokia Pakistan, emphasized on the local relevance and usage of the app.

This year’s Ramadan applications are feature packed, and include the Holy Quran, Prayer Times, Hadith, Boyoot Allah, Arabica, Mozzaker, and Makkah and Madinah. New features include Quran recitation from multiple recitors from which users can choose to download in MP3 format. Arabica is a great new feature for non-Arabic speaking Muslims to help them learn and understand the message of Allah in Arabic. The said App is available on Nokia’s OVI store for free download.

Continue reading ‘Nokia’s Ramadan Gift – Digital Quran’

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