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Archive for the 'Mobile' Category

Mar

Is Voice-Based Bubbly the New Twitter?

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News and SMS
Tags: Bubble Motion, BubbleTalk, bubbly, Facebook, mobile audio messages, mobile blogging service, mobile savvy, SMS, Twitter, Voice-Based Bubbly

In India, thousands of consumers are going from tweeting to bubbling.

A hot new social-networking service dubbed Bubbly, which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing virally and with virtually zero marketing spend.

Bubbly is the brainchild of 5-year-old mobile and social app firm Bubble Motion, which is based in Silicon Valley and Singapore. Its first product was BubbleTalk, a person-to-person voice-messaging service that, instead of SMS, sends mobile audio messages and has about 100 million users now.

Continue reading ‘Is Voice-Based Bubbly the New Twitter?’

Mar

Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, Mobile, News, SMS, Viral Marketing and Web Portal
Tags: fundraising efforts, mobile donations, Non-Profit Libraries Raise Funds, SMS, Text Messaging Donations, textalibrarian.com

Mosio’s Text a Librarian, the leader in text messaging solutions for libraries, today announced its mobile donations initiative to assist non-profit libraries and library organizations in setting up mobile fundraising campaigns via SMS text messaging.

“The success of the Text For Haiti campaign provided mainstream exposure to the collective impact of micro-donations and the effectiveness of fundraising through text messaging” said Noel Chandler, Mosio’s CEO. “Mobile donations are an excellent use of SMS technology. We’re using our experience and relationships in the wireless industry to help libraries implement a new method of raising awareness and funds.”

Library budgets are being slashed while patron visits and demand for services have soared. Mobile donations offer a unique opportunity for libraries to augment existing public fundraising efforts. Individuals in the community can give to their library in manageable donations of $5-$10 through a simple mobile technology. Continue reading ‘Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds’

Mar

SPEED Fantasy Bid Best Of Web Finalist

By Farheen Aqueel Leave a Comment

SPEED Fantasy Bid, where viewers watching the live broadcast of the standard-setting Barrett-Jackson Collector Car Auctions on SPEED are encouraged to test their skill at predicting the final auction sale price on a variety of collector cars and vehicles throughout the course of the auction, has been named a finalist for a 2009 Cablefax Best of the Web award in the Games category.

Launched in 2005, SPEED Fantasy Bid (http://www.speedfantasybid.com/) recorded 50,000 bids in its inaugural year. In 2010, almost 700,000 Web and wireless SMS text bids were cast in conjunction with the season-opening January auction in Scottsdale, Ariz.
Continue reading ‘SPEED Fantasy Bid Best Of Web Finalist’

Mar

Miller Lite uses mobile to court basketball fans during March Madness

By Umer Tanveer 3 Comments

Categories: Digital Content, Digital Marketing, Digital Trends, Mobile and News
Tags: Application, basketball, design, Digital, iPhone, march madness, miller lite, Mobile, SMS

MillerCoors has added to its iPhone portfolio with a new application called Tip ‘n Spin launched to coincide with March Madness and the NCAA basketball tournament.

The new application provides a brand experience for legal-drinking-age basketball fans, letting them compete and earn points by balancing a basketball on a Miller Lite bottle with their iPhone. The application was created by digital marketing agency Digitas in partnership with mobile media agency MediaMob Inc.

“Miller’s strategy is to provide their target audience with a fun experience to engage with the Miller Lite brand during the March Madness tournament,” said Matt Snyder, founder/president of MediaMob, Arlington, MA. “This is the sixth app from Miller Lite, making it one of the most heavily invested CPG brands on the iPhone app platform.

“They view Tip ‘n Spin as an excellent way to put a fun, engaging experience into the hands of their target audience and then have them share that experience with their social tribe—on their iPhones as well as on Facebook,” he said.

With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe’s VivaKi. Continue reading ‘Miller Lite uses mobile to court basketball fans during March Madness’

Mar

YouTube Launches New Mobile Ads

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News, Online Advertising and Viral Marketing
Tags: Youtube, Mobile Advertising, Mobile Web, mobile ads, tech savvy trendsetters

Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan.

“This is a great way for advertisers to reach YouTube viewers across multiple platforms,” says Google Strategic Partner Development Manager Taylor Cascino. “In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We’ve already seen some early campaigns run on YouTube’s mobile site by advertisers like Sony (for the DVD release of “District 9″) and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video.”

YouTube’s mobile site traffic grew by over 160% in 2009, and you can probably expect that growth to continue along with smartphone usage. Don’t forget that YouTube is the number 2 search engine on the web. That’s a lot of people searching for videos.

“The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers,” says Cascino.
Continue reading ‘YouTube Launches New Mobile Ads’

Mar

Forgot to Send a Birthday Card? Phone It In

By Farheen Aqueel 7 Comments

SHORT video messages or greetings for phones could soon be as ubiquitous as texting, or at least that’s what greeting card companies and other firms are hoping as they try out a new mobile service that delivers a brief video, with sound and music, as quickly, easily and often as cheaply as sending a text.

American Greetings has a new service that transmits a video card chosen from its Web site directly to handsets of nearly all major mobile carriers. It has used a partnership with Mogreet Inc., provider of a multimedia messaging platform, to deliver the full-motion video greeting. Mogreet, based in Venice, Calif., is also working with the National Football League Players Association and other organizations to deliver campaigns directly to cellphones.

Continue reading ‘Forgot to Send a Birthday Card? Phone It In’

Mar

AT&T Lauches Texts Can Wait Campaign

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News and SMS
Tags: Facebook, Twitter, SMS, AT&T, text message, Texts Can Wait Campaign, AT&T's online resource center

AT&T is launching a campaign to raise awareness about the risks of texting and driving, informing cell phone users that text messages can – and should – wait until after driving.

The national campaign features true stories and the text message that was sent or received before someone’s life was altered, or even ended, because of texting and driving. By featuring real stories, the campaign will demonstrate how insignificant a text message is compared to the potentially dire consequences of reading or responding while driving.

For example, in one of the television spots, the text “Where u at?” flashes on the screen and a mother says, “This is the text my daughter was reading when she drove into oncoming traffic.” The ad also includes the message “No text is worth dying over” and the campaign’s tagline, “Txtng & Drivng … It Can Wait.”

Continue reading ‘AT&T Lauches Texts Can Wait Campaign’

Mar

Oscars Used As Massive Call-To-Action For SMS Campaign

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News, SMS and Viral Marketing
Tags: Advertising, Marketing Strategy, Mobilize, Announcements, In The News, Mobile News, SMS / Text, call to action, text DOLPHIN to 44144, SMS call-to-action

As millions of eyes were tuned to the Oscars last night, the stage was set for one man to use the massive platform for a unique SMS call-to-action, whether the show’s producers wanted him to or not. During the acceptance speech for winning best Documentary, the subject of which, Ric O’Barry, held up a sign that read “text DOLPHIN to 44144.” Even though the camera cut away quickly, the message was still understood.

O’Barry, who captured and trained the first five dolphins who played Flipper in the popular 1960s TV series, dedicated the rest of his life to protecting and freeing dolphins from captivity after witnessing the ramifications of his actions — as well as the suicide of one of the Flipper dolphins in his arms. His life’s work was chronicled in the documentary “The Cove,” which won the Oscar last night for best documentary of the year.

Continue reading ‘Oscars Used As Massive Call-To-Action For SMS Campaign’

Mar

The Terminator: A Killer Campaign Using Mobile Location

By Farheen Aqueel 1 Comment

Last year, when UK television station Virgin1 launched the new action series Terminator: The Sarah Connor Chronicles, they wanted to do something special to create excitement and buzz around the launch episode.

In the TV series a Terminator can locate its victim no matter where they are. What if that could be done in real life as well? Agencies 20:20 London and Incentivated did just that, putting together a campaign with a great use of mobile location plus video that has won numerous awards in the past months. Continue reading ‘The Terminator: A Killer Campaign Using Mobile Location’

Mar

Poynt App Marries AR, Search, Local and Mobile

By Alina Tariq 1 Comment

Categories: Digital Trends, Mobile, Mobile Apps, Online Advertising and Social Media
Tags: Maps, iPhone, Application, search, Yelp, foursquare, local, augmented realty, Poynt, address book, phone, Urbanspoon, Zagat, Flixster's, YellowPages, Google Mobile App, geo-social games, Gowalla, MyTown, mobile search

A new app for the iPhone is bringing together search, local and augmented realty: the aptly-named Poynt. The app uses augmented reality for a real-time view of businesses, people, retailers and theaters around the user. It also integrates with other features like the address book, maps and, of course, phone.

Continue reading ‘Poynt App Marries AR, Search, Local and Mobile’

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