Mobile Apps « Converge Weekly

Archive for the 'Mobile Apps' Category

Mar

Forgot to Send a Birthday Card? Phone It In

SHORT video messages or greetings for phones could soon be as ubiquitous as texting, or at least that’s what greeting card companies and other firms are hoping as they try out a new mobile service that delivers a brief video, with sound and music, as quickly, easily and often as cheaply as sending a text.

American Greetings has a new service that transmits a video card chosen from its Web site directly to handsets of nearly all major mobile carriers. It has used a partnership with Mogreet Inc., provider of a multimedia messaging platform, to deliver the full-motion video greeting. Mogreet, based in Venice, Calif., is also working with the National Football League Players Association and other organizations to deliver campaigns directly to cellphones.

Continue reading ‘Forgot to Send a Birthday Card? Phone It In’

Mar

The Terminator: A Killer Campaign Using Mobile Location

By Farheen Aqueel 1 Comment

Last year, when UK television station Virgin1 launched the new action series Terminator: The Sarah Connor Chronicles, they wanted to do something special to create excitement and buzz around the launch episode.

In the TV series a Terminator can locate its victim no matter where they are. What if that could be done in real life as well? Agencies 20:20 London and Incentivated did just that, putting together a campaign with a great use of mobile location plus video that has won numerous awards in the past months. Continue reading ‘The Terminator: A Killer Campaign Using Mobile Location’

Mar

Poynt App Marries AR, Search, Local and Mobile

By Alina Tariq 1 Comment

Categories: Digital Trends, Mobile, Mobile Apps, Online Advertising and Social Media
Tags: Maps, iPhone, Application, search, Yelp, foursquare, local, augmented realty, Poynt, address book, phone, Urbanspoon, Zagat, Flixster's, YellowPages, Google Mobile App, geo-social games, Gowalla, MyTown, mobile search

A new app for the iPhone is bringing together search, local and augmented realty: the aptly-named Poynt. The app uses augmented reality for a real-time view of businesses, people, retailers and theaters around the user. It also integrates with other features like the address book, maps and, of course, phone.

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Mar

Mobile Facebook, Twitter Growth Explodes

By Alina Tariq Leave a Comment

Categories: Digital Trends, Mobile Apps, Online Advertising and Social Media
Tags: Facebook, Twitter, Internet, Mobile, Social Networking, MySpace, mobile applications, mobile browser, comScore

Access to Facebook via mobile browser grew 112% in the past year, while mobile Twitter access experienced a 347% jump, according to a new study from comScore.

Mobile Users Favor Facebook and Twitter over MySpace

In January 2010, 25.1 million mobile users accessed Facebook via their mobile browser, up 112% from 11.8 million mobile users in January 2009. While only 4.7 million mobile users accessed Twitter from their mobile browser in January 2010, this represented 347% growth from 1.05 million mobile users in January 2009, writes MarketingCharts.

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Mar

Mobile mad men

By Farheen Aqueel 4 Comments

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps, News and Online Advertising
Tags: Smart Phones, Mobile, Mobile Advertising, text-message campaigns

Tech-savvy duo have turned their Md.-based company into an online advertising powerhouse

Advertising campaigns are always looking for a new canvas, and that could soon be your cell phone screen.

With the rise of the iPhone and other smart phones, more people are using their mobile phones to search the Web, watch video and get news. According to a recently released survey from the Pew Research Center, one-fourth of Americans say they get some form of news on their cell phones.

Continue reading ‘Mobile mad men’

Mar

Top iPhone Apps for Social Media Marketing

By Taha Hameedi 5 Comments

Categories: Digital Content, Digital Marketing, Digital Trends, Mobile Apps and Social Media
Tags: Online Marketing, Social Media

Popularized by iPhones, there are apps for just about everything, including tools to help social media marketers on the go. In fact, there are over 100,000 iPhone applications to choose from. Many of those apps are extensions of social media sites such as Facebook and Twitter. Others serve as productivity tools for more efficient social web participation or for content creation.

As a content marketer that is also a big fan of social networking and sharing, here are a few of my favorites:

Echofon – Twitter usage on iPhones must be out of this world and while there are many great apps for Twitter including Seesmic, Hootsuite, Tweetie and Tweetdeck, I like EchoFon the best. It’s amazingly easy to switch between multiple accounts, its fast and there’s an auto-complete feature when typing in Twitter handles that saves a lot of time. It works with lists very nicely but does not offer scheduled tweeting, which I don’t personally use much anyway. Continue reading ‘Top iPhone Apps for Social Media Marketing’

Mar

New Balance Short Films Step Into Social Outreach

By Farheen Aqueel Leave a Comment

New Balance is looking to get a foothold into consumers’ daily lives with a new set of 365 short films—one of which will be released every day over the next year.

The 15- to 30-second films, which began appearing online at NewBalance365.com on Feb. 22, are a figurative exploration of the theme of balance.

One film, for instance, might feature dueling banjo players performing different parts of the same song. Another film could show the proportional relationship between the sun and clouds.

Continue reading ‘New Balance Short Films Step Into Social Outreach’

Mar

GameSpot launches app to appeal to avid gamers

By Farheen Aqueel Leave a Comment

Categories: Digital Content, Digital Marketing, Digital Trends, Gaming, Mobile, Mobile Apps, News and Viral Marketing
Tags: cbs, CBS Interactive Inc, gamers, GameSpot, iPhone, iPhone App, iPod, Mobile Application, Nintendo DS, Nintendo Wii, PC and PSP channels, Playstation 3, Xbox 360

GameSpot has launched the ultimate tool for gamers – a new iPhone application that keeps them up to date on the latest game releases.

The application was developed by CBS Mobile and gives users the latest info on their favorite games. Consumers can browse content by genre, recent releases or by the most popular titles.

“Our goal was to make GameSpot’s deep library of rich media content easily accessible to their growing base of mobile users,” said Daniel Sakai, senior director of games, music and lifestyle at CBS Mobile, Los Angeles.

“We saw the Gamespot app as a significant market opportunity,” he said. “No other app out there delivers as much game-related video content, complete image galleries, and deep content.”

Continue reading ‘GameSpot launches app to appeal to avid gamers’

Mar

T-Mobile Kicks Off Hispanic Soccer Effort

By Farheen Aqueel Leave a Comment

T-Mobile USA is giving soccer enthusiasts a chance to win one of 10 trips to South Africa as part of its new national campaign geared toward Hispanics.

The campaign, entitled El Llamado del Futbol, runs through April 19. Consumers can enter online daily at a dedicated Web site.

“We know that our customers — especially our Hispanic customers — are among the most passionate followers of soccer, and we are committed to bringing them exciting ways to connect with the game they love in 2010,” says Wendy Pinero-DePencier, vice president of brand and calendar marketing at the Bellevue, Wash.-based T-Mobile USA, in a release.

Continue reading ‘T-Mobile Kicks Off Hispanic Soccer Effort’

Mar

Skype now available for Nokia smartphones in Ovi Store

By Afreen Leave a Comment

Categories: Digital Marketing, Digital Trends, Interactive App, Mobile, Mobile Apps and News
Tags: Nokia, Ovi Store, Skype, Skype for Symbian, smartphones

Skype and Nokia yesterday jointly announced the release of Skype for Symbian, a Skype client for Nokia smartphones based on the Symbian platform, the world’s most popular smartphone platform. Skype for Symbian will allow Nokia smartphone users worldwide to use Skype on the move, over either a WiFi or mobile data connection (GPRS, EDGE, and 3G). It is now downloadable for free from the Ovi Store, Nokia’s one-stop shop for mobile content.

Skype for Symbian will run on any Nokia smartphone using Symbian ^1, the latest version of the Symbian platform. Skype will soon introduce this client to Symbian mobile devices from other manufacturers, including Sony Ericsson.

Continue reading ‘Skype now available for Nokia smartphones in Ovi Store’

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