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Archive for the 'Microsite' Category

Mar

Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, Mobile, News, SMS, Viral Marketing and Web Portal
Tags: fundraising efforts, mobile donations, Non-Profit Libraries Raise Funds, SMS, Text Messaging Donations, textalibrarian.com

Mosio’s Text a Librarian, the leader in text messaging solutions for libraries, today announced its mobile donations initiative to assist non-profit libraries and library organizations in setting up mobile fundraising campaigns via SMS text messaging.

“The success of the Text For Haiti campaign provided mainstream exposure to the collective impact of micro-donations and the effectiveness of fundraising through text messaging” said Noel Chandler, Mosio’s CEO. “Mobile donations are an excellent use of SMS technology. We’re using our experience and relationships in the wireless industry to help libraries implement a new method of raising awareness and funds.”

Library budgets are being slashed while patron visits and demand for services have soared. Mobile donations offer a unique opportunity for libraries to augment existing public fundraising efforts. Individuals in the community can give to their library in manageable donations of $5-$10 through a simple mobile technology. Continue reading ‘Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds’

Mar

The Terminator: A Killer Campaign Using Mobile Location

By Farheen Aqueel 1 Comment

Last year, when UK television station Virgin1 launched the new action series Terminator: The Sarah Connor Chronicles, they wanted to do something special to create excitement and buzz around the launch episode.

In the TV series a Terminator can locate its victim no matter where they are. What if that could be done in real life as well? Agencies 20:20 London and Incentivated did just that, putting together a campaign with a great use of mobile location plus video that has won numerous awards in the past months. Continue reading ‘The Terminator: A Killer Campaign Using Mobile Location’

Mar

Burger King Launches ‘King Brilliant Viral Campaign

By Farheen Aqueel 1 Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, News, Online Advertising, Social Media and Viral Marketing
Tags: Burger King, Facebook, king box, king t-shirts, singing in the shower, Social Bookmarking, Social Media, The King Tasty campaign

Fast food chain Burger King has once again gone outside the ‘king box with its online advertising campaign, using Facebook and other media channels to promote its brand.

The King Tasty campaign has attracted a host of complaints which has prompted an investigation from the Advertising Standards Authority, but the controversy has also rallied public support online, with internet users going ‘king crazy for the slick (if juvenile) advertising strategy.

Burger King know their audience. The company is targeting the 18-34 year-old male demographic, which is why previous campaigns online like Singing in the Shower: “the world’s first guilt free showercam,” was a big hit.

The latest advertising campaign has infiltrated multiple media platforms but the driving force has been through online services such as music streaming site Spotify and on Facebook. Users can design their own ‘king T-shirts and can even get their ideas printed onto a real T-shirt for a small price.

Continue reading ‘Burger King Launches ‘King Brilliant Viral Campaign’

Mar

New Balance Short Films Step Into Social Outreach

By Farheen Aqueel Leave a Comment

New Balance is looking to get a foothold into consumers’ daily lives with a new set of 365 short films—one of which will be released every day over the next year.

The 15- to 30-second films, which began appearing online at NewBalance365.com on Feb. 22, are a figurative exploration of the theme of balance.

One film, for instance, might feature dueling banjo players performing different parts of the same song. Another film could show the proportional relationship between the sun and clouds.

Continue reading ‘New Balance Short Films Step Into Social Outreach’

Mar

The End Of Big Website Builds

By Farheen Aqueel Leave a Comment

If you thought fragmentation was changing the way a brand buys media, just wait until you see what it’s going to do to the Digital Marketing space.

Are the days of big websites and long website builds numbered? It could well be. If you think about how people find and connect to most brands, it’s not just through a search engine anymore. In fact, more and more people are having their first brand interaction on their mobile device. There are many people who are also connecting to brands for the first time in spaces like Twitter, Facebookand YouTube.

Does this mean that the website is going the way of the dodo bird?

Not exactly, but it does mean that the overall Digital Marketing strategy is going to change dramatically in the next little while. Instead of one, big and centralized website with many digital marketing outposts in the appropriate platforms, it is more than likely that we’re going to see more and more brands create multiple spaces and platforms to ensure that they’re connecting with the right people in the right communities.

Continue reading ‘The End Of Big Website Builds’

Mar

Digital Strategies for Luxury Brands

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, News, Online Advertising, PR, Social Media, Viral Marketing and Web Portal
Tags: digital strategies, Facebook, forums and discussion, interactvitiy, Luxury Brands, Online, social communities, Twitter

Mar

Sunsilk Co-Creations Digital Campaign

By Afreen 2 Comments

Sunsilk introduced six of it’s co-created product–Damage Reconstruction, Dream Soft & Smooth, Hair fall solution, Anti-dandruff solution, Lusciously Thick & Long and Stunning Black shine variants– in Pakistan together with four zen experts Jamal Hammadi, Teddy Charles, Tom Taw and Dr. Francesca Fusco. Converge Technologies being their Digital Agency is providing SMS, IVR, Online advertising and Digital PR services.

Continue reading ‘Sunsilk Co-Creations Digital Campaign’

Feb

Countdown begins for the new Sunsilk Co-creations range

By Afreen 13 Comments

Categories: Campaign Snapshot, Company Press Release, Digital Marketing, Microsite, News, Online Advertising and PR
Tags: Black Shine, Converge Technologies, digital partner, Jamal Hammadi, seven experts, Sunsilk, Sunsilk Co-creation, Unilever, world class hair experts

For the first time, Sunsilk is to pioneer a deeper appreciation of all hair types by working with world class hair experts. Sunsilk now understands even more, down to the individual hair strands on any given woman’s head. The countdown has begun to reveal the new Sunsilk Co-creations range for the Pakistani market. Starting from 22nd February 2010, every day one out of seven pioneering global hair experts would be revealed, who played an important part with Sunsilk to launch world’s first co-created product range for all specific hair types.

Continue reading ‘Countdown begins for the new Sunsilk Co-creations range’

Feb

Facebook Zero for Mobile Users

By Afreen Leave a Comment

Categories: Digital Trends, Microsite, Mobile, Mobile Apps and Social Media
Tags: Brandee Barker, Chamath Palihapitiya, Facebook zero, Mobile World Congress, TechCrunch, text only version

Facebook Zero is a text-only version of the Facebook service that carriers can offer to their subscribers at no charge. The domain is currently live, but for those of us with mobile carriers who haven’t added support, we’re just seeing the screen as the attached picture.

As more and more people use Facebook from locations around the world with poor internet and mobile data connections, the company has been trying to customize its products to better reach them. The latest move is a not-yet-launched mobile site called Zero, that Facebook plans to fully introduce in the coming weeks.

Continue reading ‘Facebook Zero for Mobile Users’

Feb

Study: In-Game Advertising Creates Opportunities for Advertisers

By Farheen Aqueel 4 Comments

Categories: Digital Marketing, Digital Trends, Gaming, Microsite, News, Online Advertising and Viral Marketing
Tags: ESPN, ESPN sports poll, in game advertising, sports, Sports Video Games

TNS (News - Alert), a custom-research agency that delivers actionable insights and research-based business advice to its clients, has released findings from the ESPN Sports Poll.

The monthly tracking study is used by many companies to make informed decisions in the areas of sports, events and sponsorships on a national, regional and local level.

TNS has conducted the ESPN (News - Alert) Sports Poll in partnership with Electronic Arts Inc. The result of the study shows that advertisers who are interested in maximizing dollars in sports category must concentrate on In-Game Advertising.

Continue reading ‘Study: In-Game Advertising Creates Opportunities for Advertisers’

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