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Dec

MOBILE PHONES CLOSE LITERACY GAP IN PAKISTAN

Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Local Campaign Review, Local Case Study, Mobile, News and Pakistani Telecom
Tags: Lahore, mobile phones, Pakistan, Punjab, Scientific and Cultural Organisation (UNESCO), Sialkot and Hafizabad, United Nations Educational

A literacy programme delivered through the mobile phone to disadvantaged female learners in Punjab showed improved literacy skills.

The five-month programme, initiated by United Nations Educational, Scientific and Cultural Organisation (UNESCO), targeted 250 females aged 15 to 24 years old in three districts.

Pakistan, with half its population illiterate, is the fourth largest contributor to the world illiterate population. The literacy rate for males is 63 per cent, compared to only 36 per cent for females, making the country with one of the widest gap in this region.

Continue reading ‘MOBILE PHONES CLOSE LITERACY GAP IN PAKISTAN’

Dec

E-Banking on the up in Pakistan

By Umer Tanveer Leave a Comment

Categories: Digital Trends, Local Case Study, Mobile, News, SMS and Uncategorized
Tags: ABL, Banks, credit/debit cards, ease, ebanking, ecommerce, orix, Pakistan, Technology, UBL, visa

Banking is one of the most information intensive sectors and is an ideal domain for the successful development of E- Commerce. ebanking refers to the use of the Internet as a remote delivery channel for banking services.It has fulfilled customer’s anywhere, anytime, anyway banking dream. Ebanking involves consumers using the Internet to access their bank account and to undertake banking transactions. With the passage of time, we see a lot of banks coming up on the scene and competition is already on its way.

Every bank is trying to use as much latest technology as it can to facilitate its customers. One of the key features in this regard is eBanking, which a lot of banks are currently providing in Pakistan. Continue reading ‘E-Banking on the up in Pakistan’

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