Sunsilk introduced six of it’s co-created product–Damage Reconstruction, Dream Soft & Smooth, Hair fall solution, Anti-dandruff solution, Lusciously Thick & Long and Stunning Black shine variants– in Pakistan together with four zen experts Jamal Hammadi, Teddy Charles, Tom Taw and Dr. Francesca Fusco. Converge Technologies being their Digital Agency is providing SMS, IVR, Online advertising and Digital PR services.
Archive for the 'Local Campaign Review' Category
Yuko Yamashita – The Straight & Smooth Expert
Relating to our countdown to reveal the new “Co-created” Sunsilk, the seventh in line is, the Tokyo-based, Yuko Yamashita, who has devoted her entire life to helping create flawless, perfectly-straight locks that are beautifully healthy and glossy. She’s a hair beautician, lecturer and the inspiration behind hair straightening process patented in several countries that is used in thousands of salons worldwide. Yuko strives to minimise friction between individual hairs so they glide across each other for ultimate sleekness.
For millions of girls vertiginously straight hair is synonymous with Yuko Yamashita: inventor of renowned YUKO™ Hair Straightening System, hair stylist, entrepreneur and salon owner.
Continue reading ‘Sunsilk Co-creation Expert: Introducing Yuko Yamashita’
Ouidad – The Curls Expert
Relating to our countdown to reveal the new “Co-created” Sunsilk, the sixth in line is, the New York based Ouidad. She is the world’s best at working with curls: she has dedicated 30 years perfecting techniques and technologies to empower women to embrace their curly hair. She runs a curls-only salon in New York, a further 22 salons in the States and has written a book called “Curl Talk.”
According to Ouidad there are so many misconceptions about curly hair. People believe that it’s coarse and tough, that it needs beating into submission. In fact, 90% of curly hair is baby-fine; there is just a lot of it! You need to work with the curl – feed and nurture it with good products, such as the Defined Curls product range she co-created with Sunsilk. Continue reading ‘Sunsilk Co-creation Expert: Introducing Ouidad’
Rita Hazan – The Colour Care Expert
Relating to our countdown to reveal the new “Co-created” Sunsilk, the fifth in line is, Rita Hazan, one of the most sought-after colourists in the world. The color guru New Yorker owns an elite Manhattan salon where she creates and
re-invents celebrity styles. Her spectacular colour work is seen regularly on TV screens and cinemas across the world as her starstudded salon creates the signature looks for A-Listers such as Jennifer Lopez, Jessica Simpson and Jessica Biel who vow by Rita’s instantly “wearable” colour styles.
Rita Hazan is the co-creator Sunsilk’s new Vibrant Colour Protection range ensures longer-lasting colour and healthier hair, sealing the cuticle layer to lock in colour molecules.
Continue reading ‘Sunsilk Co-creation Expert: Introducing Rita Hazan’
Tom Taw – The Dry & Damage Expert
Relating to our countdown to reveal the new “Co-created” Sunsilk, the fourth in line is, Thomas Taw, the edgy London hair stylist, whose client list includes worldfamous
musicians, models and actors, is obsessive in his passion for repairing damaged hair.
Tom Taw is in an entrepreneurial hair stylist from London. His career began when he was just fifteen working in his local salon at which point he realized that hairdressing was his calling. He has since then learnt from some major hair figures, as well as high-profile Italian hairdressers. After a stint as Senior Creative Director at Aveda, Tom continued to create impressive and inspirational looks. He not only designs for fashion shows, but also speaks at educational seminars. He opened his Soho salon – BOBSOHO in 2007 where he concentrates on enhancing the natural beauty of hair. The work of his creative team regularly appears in the pages of fashion Bibles like Vogue and Elle and he is fast becoming a hit with the stars.
Continue reading ‘Sunsilk Co-creation Expert: Introducing Thomas Taw’
Teddy Charles – The Shape & Lengths Expert
Relating to our countdown to reveal the new “Co-created” Sunsilk, the third in line is, Paris-based Teddy Charles, who began his career assisting hairdressing greats such as Julien D’Ys and Orlanda Pita. He’s an influential hair stylist, creating fabulous looks since he was a teenager and has a world-class range of high profile partnerships. He has worked with photographers such as Mario Testino, Patrick Demarchelier, Glen Luchford, Mikael Jansson and Karl Lagerfield. Magazines such as French, Italian, American and Teen Vogue, i-D, V, Numero, and Vogue Nippon have all picked up on his inspirational range of work helping to raise his profile amongst the worlds fashionistas.
His work combines a flare for contemporary femininity and glamour with an edgy bohemian sensibility. All these attributes have made him an obvious choice for brands as diverse as Calvin Klein and GAP. Teddys creations come to life on the catwalk and his hair styles have been seen at Luca and Luca, Marchesa, Rag & Bone and Sari Gueron shows. Continue reading ‘Sunsilk Co-creation Expert: Introducing Teddy Charles’
Dr. Francesca Fusco – The Hair Fall Expert
Relating to our countdown to reveal the new “Co-created” Sunsilk, the second in line is, New York based, Francesca Fusco, MD, who is a world-leading expert in dermatology and scalp care. Dr. Fusco graduated from New York Medical College in 1985 and she has been practicing since 1989. Dr. Fusco has been practicing medical and cosmetic Dermody in a private Dermatology Group Practice for over a decade. Her approach is based on the philosophy that with early intervention, patients can avoid invasive treatments. Francesca urges people to recognise the delicate nature of the scalp; as an extension of the skin on your face.
Dr. Fusco is an expert dermatology resource for the television media community and has appeared on CNN, Eyewitness News, CBS News, Inside Edition and Fox News 5. Alongside TV, her medical advice appears regularly in magazines and newspapers such as NY Times (voted Best Doctors 2008, 2009), Elle (Beauty Genius Award), Women’s Health (consultant on Advisory Board), Cosmopolitan, More Magazine, Better Homes and Gardens, Marie Claire, Shape, Health, Real Simple and Web MD, InStyle, Allure, Glamour, The New York Times Sunday Magazine, Chicago Tribune and the New York Daily News.
Continue reading ‘Sunsilk Co-creation Expert: Introducing Dr. Francesca Fusco’
Jamal Hammadi – The Black Shine Expert
Relating to our countdown to reveal the new “Co-created” Sunsilk, the first in line is the LA-based Jamal Hammadi, who is famous for his charismatic work for international haute couture houses such as Chanel, Dior, Gaultier and Galliano. The Paris-born hairdresser began styling in the early 90s and is now well-known for creating sensuous and glamorous looks for Hollywood celebrities and countless super-beauties on New York and Paris runways.
His A-List clients love his passionate and obsessive appreciation of detail: “It drives me crazy when something is not done right!” says Jamal. His clients regularly fly him thousands of miles across the world because they know he’s the best at giving them high-shine hair. His work regularly adorns the front cover of Vogue, Elle, Vanity Fair and Harpers Bazaar. Continue reading ‘Sunsilk Co-creation Expert: Introducing Jamal Hammadi’
I came across an excellent initative by the Heritage Foundation on Facebook a few days ago – a project labelled ‘Makai Tandoori Naan- straight from the Himalayas to your doorstep‘, is a step taken by them to promote the fine textured maize from the Northern areas of the country, and its own unique taste.
Apart from that, their primary purpose is to support the women of the 2005 earthquake afflicted areas by purchasing their makai tandoori naan – made available for the first time in Karachi.
I particularly want to appreciate the effort that has gone into promoting this activity across social media. Over the past week their ‘event’ has spread virally across Facebook, and hopefully the efforts of the foundation are paying off.
Continue reading ‘Heritage Foundation – Their Facebook Initiative’
Nokia has announced the results of the Nokia N86 8MP Click it! Competition and distributed prizes to the lucky winners. This competition was launched by Brandsynario in collaboration with Nokia on 23rd November 2009 and closed off on 23rd January, 2010. The competition kicked-off from Brandsynario platform simultaneously in the three metros of Pakistan: Karachi, Lahore and Islamabad. The one of its kind online photography competition invited university going youth of Pakistan to upload photos depicting the theme “Jawan Pakistan” on Brandsynario and get a chance to win Nokia N86 8MP camera.
Continue reading ‘Nokia N86 8MP Click it! Competition Winners Announced’
Converge
Reema Dada
Farheen Aqueel
Mahjabeen Khan
Alina Tariq
Afreen
Umer Tanveer
mJawad
suboorah
Taha Hameedi
Fatima
