Archive for the 'Local Campaign Review' Category

06
Jul
10

LUX Style Awards announces TV, Film, Fashion and Music Nominations in 24 categories

By Afreen 2 Comments
Categories: Activation, Local Campaign Review, News, PR and Social Media
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The Awards Office of the LUX Style Awards announced the nominations for the fifteen Entertainment categories and 9 Fashion Categories of the LUX Style Awards in Karachi today.  The TV, Music and Fashion Juries had met earlier on to debate and vote on their respective categories.

The Awards announced reflect the state of the three entertainment industries. Television was the most evolved and vibrant category; the music industry hardly had any of the big releases and cinema was virtually non existent. Fashion continued to grow and was by far the most vibrant jury session of all.  In order to encourage the local industry the Film Jury named the one film that could be a contender, Syed Noor’s Nach Kay Yaar Manana where Shaan and Saima were the leading roles. Continue reading ‘LUX Style Awards announces TV, Film, Fashion and Music Nominations in 24 categories’

01
Jul
10

PTCL PLANS TO START AWARENESS CAMPAIGN FOR CUSTOMERS

By Bushra Syed 1 Comment
Categories: Campaign Snapshot, Digital Marketing, Local Campaign Review, News, Online Advertising and Research
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As per the instructions of PTA, Pakistan Telecommunication Company Ltd (PTCL) shifted its fixed line number plan from 7 to 8 digit series.

Initially migration from 7 series to 8 digit series has been implemented in Lahore and Karachi only.Digit 3 was added to all existing 7 digits numbers of Karachi and Lahore except the numbers starting with 9.

Another digit 9 was added in all existing numbers starting from 9. It is important to understand that extra digits have been added to the existing phone numbers and not the area codes.

Army exchanges are exempted from this change and their numbers would remain the same. Continue reading ‘PTCL PLANS TO START AWARENESS CAMPAIGN FOR CUSTOMERS’

12
May
10

Samsung unveils new Home-Appliances

By Bushra Syed 2 Comments
Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Local Campaign Review, News, Online Advertising and Social Media
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Samsung Electronics Co. Ltd is the global leader in household electronics and Mobile phones. Samsung Pakistan has introduced a new range of innovative Home Appliances.

It has been mentioned that there is a huge potential for growth in Home electronics market of Pakistan, which has attracted many players from the international electronics industry. Samsung introduced developing plans for investing in developing countries.

It considers Pakistan as a promising market, with a vast population and sustainable economic growth Thus, the demand and competition in Pakistan is increasing as the customers seek to reduce domestic work-pressure by using more innovative appliances. Continue reading ‘Samsung unveils new Home-Appliances’

30
Apr
10

Revealing the new Lux girl: Katrina Kaif

By Afreen 4 Comments
Categories: Campaign Snapshot, Company Press Release, Digital Content, Digital Marketing, Local Campaign Review, News, Online Advertising, PR, SMS, Social Media and Web Portal
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As prior reported since last two weeks, a campaign was run to guess the Next Lux Girl. Finally it was revealed on 26th April that the New LUX girl is none other than the sensually gorgeous Katrina Kaif. This campaign will continue on digital spectrum and managed by Converge Technologies as LUX’s Digital Agency. Service offerings ranges from SMS, Website, Online advertising to Digital PR. Through these mediums consumers can once again interact with the brand, find information and interesting facts about the new Lux and also avail chances of winning exciting prizes.

Continue reading ‘Revealing the new Lux girl: Katrina Kaif’

11
Apr
10

Quest for the Knorr Noodle Pot

By Afreen 10 Comments
Categories: Company Press Release, Digital Content, Digital Marketing, Local Campaign Review, Mobile, News and PR
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Knorr has come up with an interesting campaign for their target market, revolving around the “Quest for the Golden Noodle Pot” with an animated series that would run up to 3 episodes. They would be running a nationwide campaign with ATL, BTL and Digital mix. In the same relation, Converge Technologies has offered SMS broadcast and True Tone download services to the brand.

Continue reading ‘Quest for the Knorr Noodle Pot’

26
Mar
10

First Ever Pakistani Designed Mobile Application Now Available on Nokia Ovi Store

By Afreen 12 Comments
Categories: Digital Marketing, Digital Trends, Interactive App, Local Campaign Review, Mobile, Mobile Apps, News and Social Media
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On 24th March, 2010, the First ever Pakistani designed, unique mobile application has been uploaded on Nokia Ovi Store and is available for downloading. The one of its kind application hits 10,000 downloads in initial 3 weeks of the launch.

This smart application entitled ‘Cricket Companion’ is designed by a Pakistani developer who is associated with Tricastmedia – subsidiary of Tech Access Media Solutions (TAMS); company is specialized in development of Mobile, Web and WAP based applications. Cricket Companion is a GPRS based application which can be installed on the handset; this would enable user to view complete live coverage of all International ODI, Test and T20 Matches. This application will also display the detailed live statistics of any player in the bowling teams. The application also includes Bowling and Batting graphs and charts as well as update alerts. With this miraculous application, now you are able to enjoy the live cricket matches anywhere on your mobile phone with the similar thrilling match experience as that of television. This application is now available on Ovi Store for both Nokia S40 & S60 devices. Continue reading ‘First Ever Pakistani Designed Mobile Application Now Available on Nokia Ovi Store’

18
Mar
10

Cornetto launching new video with Noori

By Taha Hameedi 2 Comments
Categories: Campaign Snapshot, Company Press Release, Digital Content, Digital Marketing, Flash App, Interactive App, Local Campaign Review, Mobile, Mobile Apps, Online Advertising, Social Media and Web Portal
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This blog is the second phase of the previously reported Cornetto Digital Campaign

Cornetto has come out with a bang! Noori has been revealed as the new band featured for the brand this year. When the new Cornetto video “Jhoom Lay” featuring Noori was aired on TV, it created a huge buzz amongst the audience. On 15th February, the new Cornetto website was launched with many interactive Apps to compliment the rest of the campaign. Featuring ‘Noori’s personal space as Cornetto’s lounge’ is the backdrop of website.

Continue reading ‘Cornetto launching new video with Noori’

02
Mar
10

Sunsilk Co-Creations Digital Campaign

By Afreen 7 Comments
Categories: Company Press Release, Digital Content, Digital Marketing, Digital Trends, Local Campaign Review, Microsite, Mobile, News, Online Advertising, PR, SMS, Social Media and Viral Marketing
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Sunsilk introduced six of it’s co-created product–Damage Reconstruction, Dream Soft & Smooth, Hair fall solution, Anti-dandruff solution, Lusciously Thick & Long and Stunning Black shine variants– in Pakistan together with four zen experts Jamal Hammadi, Teddy Charles, Tom Taw and Dr. Francesca Fusco. Converge Technologies being their Digital Agency is providing SMS, IVR, Online advertising and Digital PR services.

Continue reading ‘Sunsilk Co-Creations Digital Campaign’

28
Feb
10

Sunsilk Co-creation Expert: Introducing Yuko Yamashita

By Afreen 1 Comment
Categories: Digital Content, Digital Marketing, Local Campaign Review, News, Online Advertising, PR and Social Media
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Yuko Yamashita – The Straight & Smooth Expert

Relating to our countdown to reveal the new “Co-created” Sunsilk, the seventh in line is, the Tokyo-based, Yuko Yamashita, who has devoted her entire life to helping create flawless, perfectly-straight locks that are beautifully healthy and glossy. She’s a hair beautician, lecturer and the inspiration behind hair straightening process patented in several countries that is used in thousands of salons worldwide. Yuko strives to minimise friction between individual hairs so they glide across each other for ultimate sleekness.

For millions of girls vertiginously straight hair is synonymous with Yuko Yamashita: inventor of renowned YUKO™ Hair Straightening System, hair stylist, entrepreneur and salon owner.

Continue reading ‘Sunsilk Co-creation Expert: Introducing Yuko Yamashita’

27
Feb
10

Sunsilk Co-creation Expert: Introducing Ouidad

By Afreen 4 Comments
Categories: Digital Content, Digital Marketing, Local Campaign Review, News, Online Advertising, PR and Social Media
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Ouidad – The Curls Expert

Relating to our countdown to reveal the new “Co-created” Sunsilk, the sixth in line is, the New York based Ouidad. She is the world’s best at working with curls: she has dedicated 30 years perfecting techniques and technologies to empower women to embrace their curly hair. She runs a curls-only salon in New York, a further 22 salons in the States and has written a book called “Curl Talk.”

According to Ouidad there are so many misconceptions about curly hair. People believe that it’s coarse and tough, that it needs beating into submission. In fact, 90% of curly hair is baby-fine; there is just a lot of it! You need to work with the curl – feed and nurture it with good products, such as the Defined Curls product range she co-created with Sunsilk. Continue reading ‘Sunsilk Co-creation Expert: Introducing Ouidad’

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