NTC and Siemens Pakistan have entered into a technology agreement according to which SAP would be licensing its ERP software solution at NTC. The solution will be implemented at NTC through Siemens Pakistan, which is one of SAP’s top implementation partners in Pakistan.
Continue reading ‘NTC opts for SAP Technology Implementation’
Lexus has launched an iPad app that lets users at trade shows request brochures on specific models and book test drives at their nearest dealerships.
The luxury car manufacturer appointed digital agency Amaze to produce the app, which also features video demonstrations of the technology available within the different Lexus models. Continue reading ‘Lexus launches trade-show iPad app’
Nokia recently announced the launch of a new range of mobile applications and content tailored for the holy month of Ramadan. Mozzaker – a Ramadan application is available on Ovi Store to enhance the Itikaf experience. This updated mobile application tailored for the Holy Month can be downloaded on the compatible Nokia devices for free directly from Nokia’s Ovi Store.
Mozzaker allows mobile users to listen, search and translate a large collection of daily Azkar and selected supplications. People can also download more Azkar and share via SMS and MMS with friends and family.
“We know that Itikaf is an important experience for Muslims during Ramadan. Nokia Ramadan Applications 2010 includes the feature rich Mozzaker application which offers a large collection of Azkar and supplications with translation. All those Muslims who are planning to sit in Itikaf in this holy month can enrich their religious experience by using the Mozzaker application. Mozzaker application for 2010 is free and ready to be downloaded for the widest range of Nokia devices.” said Imran Khalid Mahmood, Country General Manager, Nokia Pakistan and Afghanistan.
Burberry has developed a completely interactive advertising campaign using innovative technology. Users can select and control view and perspective of the campaign, cast and products. Motion responsive images and videos can be clicked, rotated, paused and dragged 180 degrees. Individual products and cast respond to user controlled commands, bringing people closer to the collection, cast and location. Continue reading ‘Burberry Launches Digitally Interactive Global Advertising Campaign’
Earlier this summer Sony launched a new interactive screen (don’t call it a Jumbotron) in New York’s Times Square, in preparation for an interactive brand experience to engage users in make.believe, its global “brand message” that launched last September. The goal of its new digital outreach to users: “to not only display our game-changing technologies and entertaining content, but to showcase the dreams of our fans.”
The digital marketing contest goes like this: “Share a dream you’d like to see become a reality by tweeting your #sonyibelieve statement to @sony. The most original, creative, Sony-relevant statements will be posted on the Times Square screen and their Tweeters will win a new Sony Bloggie HD camera!” Continue reading ‘sony expands make.believe into #sonyibelieve’
Levi’s pop-up store to promote its Square Cut collection received strong start drawing in more than 10,000 people and selling out limited edition products in just four days in Hong Kong.
The Levi’s Soundwash Laundry to promote its Square Cut Jeans was launched as an interactive brand and music experience that lets the audience choose their favorite jeans style and then “Soundwash” the jeans to their favourite style of music. Continue reading ‘levi’s soundwash laundry cleans up’
Campbell Soup Company today launched Campbell’s Soup Scan Sweepstakes, the first sweepstakes to use the Stickybits mobile application, to provide a fun and interactive way to build awareness of the brand’s redesigned label, enhanced shopper experience and great tasting soup selections.
Stickybits connects digital media to real-world objects via barcodes. With the Stickybits mobile application, users can scan any barcode and attach photos and video content for other users to discover and respond to. A person’s Stickybits activities can be shared across Facebook, Twitter and Foursquare. Continue reading ‘campbell soup company launches “soup scan sweepstakes” using new stickybits app to promote revamped label designs, shopper experience and soup selections’
Russian mobile provider MTS has launched a digital campaign inviting consumers to play a weekly adventure game using their smartphone in order to win a prize.
‘QR Quest’ is a game that combines aspects of a treasure hunt and an adventure race held around the city during the night using QR codes and smart phones. The campaign aims to promote an MTS data plan and is created by Russian digital agency Grape.
Continue reading ‘mobile provider launches digital treasure hunt’
Adidas launches its mobile application, miCoach, by featuring a hefty line up of British sporting stars for the campaign, created by 180 Amsterdam. The 60-second action packed film includes stars such as tennis ace Murray, rugby hero Jonny Wilkinson and Olympic gold medalist and heptathlon World Champion Jessica Ennis. The theme of the ad is to help make athletes faster with miCoach, no matter what their sport. Continue reading ‘Adidas launches star-studded TV campaign’
Pizza Hut has partnered with the summer blockbuster hit film ‘The A-Team’ to launch its new digital campaign and themed pizzas.
The “Hungry for Action” campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales. Continue reading ‘Pizza Hut launches A-Team pizza campaign’
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