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	<title>Converge Weekly &#187; Int. Case Study</title>
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		<title>Converge Weekly &#187; Int. Case Study</title>
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		<title>Social Media Goes GTL With Jersey Shore Facebook Game &amp; iPhone App</title>
		<link>http://blog.converget.com/2010/07/29/social-media-goes-gtl-with-jersey-shore-facebook-game-iphone-app/</link>
		<comments>http://blog.converget.com/2010/07/29/social-media-goes-gtl-with-jersey-shore-facebook-game-iphone-app/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 06:30:24 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Flash Gaming]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[GTL]]></category>
		<category><![CDATA[iPhone Application]]></category>
		<category><![CDATA[Jersey Shore]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Spread Snooki]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8895</guid>
		<description><![CDATA[Love them or hate them, MTV is utilizing social media to promote the second season of its reality hit TV show, Jersey Shore. This week, the network is hyping the much anticipated return of the guidos and guidettes with a Facebook game and an iPhone app. That&#8217;s right, a cartoon version of Snooki, The Situation, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8895&subd=converget&ref=&feed=1" />]]></description>
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		<title>TIME OUT NEW YORK KIDS’ AUGUST COVER COMES ALIVE WITH AUGMENTED REALITY</title>
		<link>http://blog.converget.com/2010/07/28/time-out-new-york-kids%e2%80%99-august-cover-comes-alive-with-augmented%c2%a0reality/</link>
		<comments>http://blog.converget.com/2010/07/28/time-out-new-york-kids%e2%80%99-august-cover-comes-alive-with-augmented%c2%a0reality/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 05:39:00 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Company Press Release]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[Interactive App]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Youtube]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[viral videos]]></category>
		<category><![CDATA[TIMEOUT NEW YORK KIDS]]></category>
		<category><![CDATA[smartphone application]]></category>
		<category><![CDATA[P.S. 22 Chorus]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8843</guid>
		<description><![CDATA[Time Out New York presents the world`s first ever magazine cover to be enhanced by mobile augmented reality. The TONY Kids` August issue will actually sing from the newsstands.  With your smartphone, point at the magazine cover and enjoy a video of P.S. 22, the Webby Award-winning fifth-grade chorus from Staten Island, which has found [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8843&subd=converget&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>An Insurgent Campaign for a Shaving Gel</title>
		<link>http://blog.converget.com/2010/07/28/an-insurgent-campaign-for-a-shaving-gel/</link>
		<comments>http://blog.converget.com/2010/07/28/an-insurgent-campaign-for-a-shaving-gel/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 05:15:52 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[edge shave gel]]></category>
		<category><![CDATA[edgeshavezone.com]]></category>
		<category><![CDATA[edge anti-irritation zone]]></category>
		<category><![CDATA[John Caparulo]]></category>
		<category><![CDATA[humor website]]></category>
		<category><![CDATA[Funny or Die]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8858</guid>
		<description><![CDATA[Edge shaving gel has started with its new online campaign, featuring the comedian John Caparulo. In a video on the Edge shave gel website EdgeShaveZone.com, John explains what irritates him about pickup basketball games. The comedian is making fun of life’s little annoyances to highlight how Edge helps prevent shaving irritation. “Being the shortest, fattest [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8858&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/28/an-insurgent-campaign-for-a-shaving-gel/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>As 2011 Ford Explorer turns heads, so does its marketing campaign</title>
		<link>http://blog.converget.com/2010/07/28/as-2011-ford-explorer-turns-heads-so-does-its-marketing-campaign/</link>
		<comments>http://blog.converget.com/2010/07/28/as-2011-ford-explorer-turns-heads-so-does-its-marketing-campaign/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 05:03:12 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[ford explorer 2011]]></category>
		<category><![CDATA[product unveil]]></category>
		<category><![CDATA[interactive advertising campaign]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8855</guid>
		<description><![CDATA[In the last post about Ford Explorer being revealed via social media, it was mentioned that Ford has taken a rather unconventional route to launching its new model, and that the apprehensions of the unveiling are high. The 2011 Ford Explorer redesign unveiled Monday signals the biggest change to the automaker’s signature sports utility vehicle [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8855&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/28/as-2011-ford-explorer-turns-heads-so-does-its-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<item>
		<title>Barbie joins social media, targets wrong crowd</title>
		<link>http://blog.converget.com/2010/07/22/barbie-joins-social-media-targets-wrong-crowd/</link>
		<comments>http://blog.converget.com/2010/07/22/barbie-joins-social-media-targets-wrong-crowd/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 06:54:45 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[Interactive App]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[online campaign]]></category>
		<category><![CDATA[Foursquares]]></category>
		<category><![CDATA[barbie]]></category>
		<category><![CDATA[barbie video girl]]></category>
		<category><![CDATA[barbie roberts]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8767</guid>
		<description><![CDATA[Barbie is back in her latest role &#8220;Video Girl&#8220;. The 50 year old legacy has tried to revive itself again with the latest addition to the Barbie characters, and this time the makers want to go digital with the campaign to attract audience and provide them with more interactivity. Sounds good! But is the plan [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8767&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/22/barbie-joins-social-media-targets-wrong-crowd/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">tahameedi</media:title>
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		<title>Ford to Virtually Launch New Explorer Via Social Media Sites</title>
		<link>http://blog.converget.com/2010/07/22/ford-to-virtually-launch-new-explorer-via-social-media-sites/</link>
		<comments>http://blog.converget.com/2010/07/22/ford-to-virtually-launch-new-explorer-via-social-media-sites/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 06:33:14 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[ford explorer 2011]]></category>
		<category><![CDATA[facebook launch]]></category>
		<category><![CDATA[teaser campaign]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8761</guid>
		<description><![CDATA[The Ford Motor Company has decided to take the launch of its new Ford Explorer 2011 on the social media, instead of an auto show. The redesigned model of Explorer is previewed on the Ford Explorer Facebook page. Ford launched a dedicated Explorer fan page in mid March, at the time focused on the 2010 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8761&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/22/ford-to-virtually-launch-new-explorer-via-social-media-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Clinique launches online campaign with Imagination Sydney</title>
		<link>http://blog.converget.com/2010/07/21/clinique-launches-online-campaign-with-imagination-sydney/</link>
		<comments>http://blog.converget.com/2010/07/21/clinique-launches-online-campaign-with-imagination-sydney/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 12:13:07 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Flash App]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Portal]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Digital Campaign]]></category>
		<category><![CDATA[clinique]]></category>
		<category><![CDATA[digital consumer campaign]]></category>
		<category><![CDATA[Clinique 3-Step Virtual Dance Party]]></category>
		<category><![CDATA[social media integration]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8753</guid>
		<description><![CDATA[Beauty products maker Clinique has launched its biggest consumer campaign, in Australia, using the expertise of Pyrmont-based integrated communication agency, Imagination. The digital campaign plans to target 18-24 Australian females. Promoting Clinique’s flagship products, the ‘Clinique 3-Step Virtual Dance Party’ (www.clinique3stepdance.com.au) allows young women to connect in social media and online spaces, while aiming to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8753&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/21/clinique-launches-online-campaign-with-imagination-sydney/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tahameedi</media:title>
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		<title>Ben and Jerry’s New &#8216;Augmented Reality&#8217;</title>
		<link>http://blog.converget.com/2010/07/21/ben-and-jerry%e2%80%99s-new-augmented-reality/</link>
		<comments>http://blog.converget.com/2010/07/21/ben-and-jerry%e2%80%99s-new-augmented-reality/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 08:26:49 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Flash App]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[Interactive App]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Ben & Jerry's]]></category>
		<category><![CDATA[Ben & Jerry’s Scoop of Happiness]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ice Cream]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile Augmented Reality]]></category>
		<category><![CDATA[Moo Vision]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8740</guid>
		<description><![CDATA[Ben &#38; Jerry&#8217;s proves to be one of the leaders and pioneers in the business as the famous ice cream brand has released its augmented reality iPhone app recently. The Ben &#38; Jerry’s Scoop of Happiness iPhone application is officially the first standalone natural feature tracking application to be released for the iPhone, and the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8740&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/21/ben-and-jerry%e2%80%99s-new-augmented-reality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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	</item>
		<item>
		<title>The utter brilliance of Old Spice&#8217;s viral campaign</title>
		<link>http://blog.converget.com/2010/07/19/the-utter-brilliance-of-old-spices-viral-campaign/</link>
		<comments>http://blog.converget.com/2010/07/19/the-utter-brilliance-of-old-spices-viral-campaign/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 05:41:39 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[Interactive App]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Youtube]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[online campaign]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[Isaiah Mustafa]]></category>
		<category><![CDATA[biggest online campaign]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8639</guid>
		<description><![CDATA[It is not often that we come across a Social Media Marketing campaign that successfully combines humor and reality of life, and augments it with a live interaction of the fans with the brand. In fact, the recent Old Spice campaign featuring Isaiah Mustafa, has become one of the biggest online viral campaigns of all [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8639&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/07/19/the-utter-brilliance-of-old-spices-viral-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Apple iPad magazine apps: bringing back the 1990s</title>
		<link>http://blog.converget.com/2010/06/04/apple-ipad-magazine-apps-bringing-back-the-1990s/</link>
		<comments>http://blog.converget.com/2010/06/04/apple-ipad-magazine-apps-bringing-back-the-1990s/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 10:32:17 +0000</pubDate>
		<dc:creator>Bushra Syed</dc:creator>
				<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[WIRED]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=7933</guid>
		<description><![CDATA[There’s been much talk about how the iPad will save the publishing industry, particularly the magazine sector. Interfacelab’s review of the Wired iPad app draws much the same conclusion: It has been mentioned that Wired app is similar to a multimedia CD-ROM from the 1990’s.This can turn out to be a large problem. The only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=7933&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/06/04/apple-ipad-magazine-apps-bringing-back-the-1990s/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">bushrasyed</media:title>
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