Archive for the 'Int. Case Study' Category

01
Sep
10

BT Digital Music Awards social media campaign aims to drive votes

By Taha Hameedi Leave a Comment
Categories: Activation, Campaign Snapshot, Digital Marketing, Digital Trends, Int. Case Study, Social Media and Web Portal
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A social media campaign to promote the BT Digital Music Awards to encourage fans to vote for their favourite band through an online voting campaign site, has been developed by Crayon.

The site encourages industry professionals to re-engage and enter the awards, while also aiming to drive engagement and fan voting and also houses a digital stage and crowd, where users can go online and register in order to vote. Continue reading ‘BT Digital Music Awards social media campaign aims to drive votes’

26
Aug
10

How to spread a viral marketing campaign

By Taha Hameedi 1 Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Int. Case Study, PR, Social Media and Viral Marketing
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Jarod Green and his friends never dreamed that their good-natured attempt to poke fun at the New Zealand accent would turn into a multimillion dollar merchandising phenomenon.

But the animated adventures of their beached Kiwi whale struck a chord with online audiences that would make most marketers envious. Beached Az started as a cheaply-animated online series, but it has now been viewed close to six million times on YouTube, been picked up by the ABC, and also turned into a popular iPhone application. A DVD is on the way. Continue reading ‘How to spread a viral marketing campaign’

24
Aug
10

Coca-Cola’s summer campaign supports a “Favorite Park’ vote

By Taha Hameedi Leave a Comment
Categories: Activation, CSR, Campaign Snapshot, Digital Marketing, Digital Trends, Int. Case Study, News, Social Media and Web Portal
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Coca-Cola has launched a program that is designed to encourage millions of Americans to be active outdoors and cast a vote for their favorite park to give that park money.

If you do so, as part of Coca-Cola’s Live Positively initiative, then the park with the most votes will win a $100,000 recreation grant. Continue reading ‘Coca-Cola’s summer campaign supports a “Favorite Park’ vote’

24
Aug
10

Pepsi Bottlers Add Digital To Media Mix

By Taha Hameedi Leave a Comment
Categories: Campaign Snapshot, Digital Content, Digital Trends, Int. Case Study and News
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PepsiCo has adopted widespread social media initiatives, including its Refresh project and Mountain Dew’s Dewmocracy campaign to crowd-source new flavors. However, the transition into digital is also happening at the local level for Pepsi brands. The company this year launched an effort in partnership with its network of 57 local bottlers nationwide to test online advertising after historically relying on established formats like print, radio and TV to promote deals and special offers in their areas. Continue reading ‘Pepsi Bottlers Add Digital To Media Mix’

19
Aug
10

Scented Banner Ads: Smells Like The Future?

By Taha Hameedi Leave a Comment
Categories: Augmented Reality, Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study, News, Online Advertising and Social Media
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The growth of the Internet to become a prevalent tool in people’s lives, posed a question (out of many other weird ones) if smell would ever be combined with computing technology.

A campaign in Brazil went from online to offline in a matter of seconds, with a Web banner surfers could hold and smell. Continue reading ‘Scented Banner Ads: Smells Like The Future?’

13
Aug
10

Social Media Strategy Lessons From Pepsi

By Taha Hameedi 1 Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Int. Case Study and Social Media
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With millions of Facebook fans and Twitter followers, Pepsi is one of the few big corporations who have a good handle on social media.

BigThink.com talked with Bonin Bough, Global Director of Digital and Social Media for PepsiCo, to uncover the company’s secrets. Continue reading ‘Social Media Strategy Lessons From Pepsi’

13
Aug
10

EMarketer: Facebook Ad Sales to Hit $1.2 Billion This Year

By suboorah 1 Comment
Categories: Int. Case Study and News
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With its more than half billion users and privately-held status, Facebook’s revenue has long been a favorite guessing game for observers from Silicon Valley to Wall Street. But a new estimate from eMarketer says the company will book $1.285 billion in global advertising alone this year, almost double the estimated $665 million the company took in last year. That figure doesn’t include Facebook’s so-called virtual currency trade, which would nonetheless account for a fraction of the company’s overall business. Continue reading ‘EMarketer: Facebook Ad Sales to Hit $1.2 Billion This Year’

12
Aug
10

Using Social Media to Promote Your Franchise

By suboorah Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Int. Case Study, News, Online Advertising and Social Media
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With Facebook catering to over 400 million users, and Twitter reporting a 1,500 percent increase in users last March, Social media represents a vast reservoir of potential customers that every business is keen to reach.

In many ways, it seems that the food industry is only just picking up on the power of social media as a tool.

This April, McDonald’s appointed its first Director of Social Media, Rick Wion, to use social media to build the business, manage customer problems, and beef up outreach to target groups. Continue reading ‘Using Social Media to Promote Your Franchise’

07
Aug
10

Estee Lauder’s World Pink campaign

By Taha Hameedi Leave a Comment
Categories: Blogging, CSR, Campaign Snapshot, Digital Content, Digital Trends, Int. Case Study, PR and Social Media
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Social media may not show a significant change in sales, but it is a great way to generate worth of mouth as well as brand awareness and even unaided brand recall for the target market.

That’s something beauty brand Estee Lauder learned last year when trying to spread awareness about breast cancer during its World Pink campaign. Continue reading ‘Estee Lauder’s World Pink campaign’

04
Aug
10

Does Omo detergent’s new marketing campaign play dirty?

By Taha Hameedi 1 Comment
Categories: Activation, Campaign Snapshot, Digital Trends and Int. Case Study
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Marketers have long debated using online consumer behavioral targeting tactics because of privacy issues, but the new campaign for Brazil’s Omo detergent may take consumer tracking to the next level of controversy. Select boxes of Omo detergent released this week contain a GPS device that allows marketing agency Bullet to show up at consumers front doors. Continue reading ‘Does Omo detergent’s new marketing campaign play dirty?’

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