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Archive for the 'Int. Case Study' Category

Mar

Digital Campaign of the Week: Action for Children

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study, Microsite, News, Social Media, Viral Marketing and Web Portal
Tags: action for children, Emily's Story, Facebook, Interactive, Social Media, Twitter, Website

Cardboard cutouts on city streets lead people to the charity’s website as part of its campaign to highlight child neglect

What is it?

An integrated campaign called Emily’s Story. It includes a 30-second film for television and online that tells the story of a girl neglected by her parents.

The charity has also created an outdoor campaign that encourages members of the public to search for and rescue 1,000 miniature cardboard cutouts of Emily that have been placed in 26 different locations across the UK. When found, they direct the rescuer to the campaign’s microsite, where they are invited to make a donation and sign a petition calling on the Government to do more to tackle the problem. According to the charity, 1.5 million children in the UK are neglected.

Continue reading ‘Digital Campaign of the Week: Action for Children’

Mar

Hoover’s Mobile App Dials Up a New B2B Model

By Taha Hameedi Leave a Comment

Categories: Campaign Snapshot, Digital Trends, Int. Case Study, Mobile and Mobile Apps
Tags: B2B, Hoover, iPhone, Mobile Application

When is another branded media iPhone app a bit more than just another branded media iPhone app? I mean, don’t we get enough of those? Well, for openers, the new Hoover’s Near Here app hits you with a $29.99 ($19.99 for a limited time) price point that is uncommon in a space where most paid product sticks below the $1.99 bar to ensure market penetration. Second, this is that true rara avis in the iPhone ecosystem, an app that is tightly targeted at the b2b world. Out of more than 130,000 apps in the iPhone/iPod Touch Store on iTunes, barely more than 1% of them (according to Hoover’s estimate) are business apps. But even more to the point is that business database and directory kingpin Hoover’s is experimenting with a new content and business model that ultimately will inform the rest of what the company does. Continue reading ‘Hoover’s Mobile App Dials Up a New B2B Model’

Mar

Corporate culture adds social media to the mix

By Taha Hameedi 1 Comment

Categories: Digital Content, Digital Trends, Int. Case Study and Social Media
Tags: Blog, corporate blog, Social Media

Corporate America’s executive suites have been infiltrated by the blogosphere.

The blogosphere, that chattering world of bloggers and social media networks that has become a generally accepted barometer of public opinion, has become a force that businesses cannot ignore. Now, even public companies, who traditionally limited access to their corporate information to credentialed journalists and research analysts, are realizing they need to embrace this new channel of information to their customers, investors and other stakeholders. Continue reading ‘Corporate culture adds social media to the mix’

Mar

Twitter and TV: How Social Media Is Helping Old Media

By Taha Hameedi 4 Comments

Categories: Digital Trends, Int. Case Study, Online Advertising and Social Media
Tags: Social Media, TV, Twittter

Each generation of media has an oedipal relationship with the last. New technologies are born — radio, TV, the Internet — and either kill what came before or render it less relevant. Just so for years, the story of big-network TV has been how it’s slowly losing out to cable, video games and the Web.

But a funny thing has been happening with big TV events of late: they have been dramatically and conspicuously not dying. The 2010 Super Bowl was the most watched U.S. TV show ever, surpassing the finale of M*A*S*H. This year’s Olympics far outrated the 2006 Games. The Emmys, Grammys and Golden Globes all increased, and on March 7, about 41 million people watched the Oscars, 5 million more than last year. Continue reading ‘Twitter and TV: How Social Media Is Helping Old Media’

Mar

Webinar: IHOP Restaurants: Mobile Marketing for Retailers

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study and News
Tags: Mobile, Mobile Marketing, webinars, Webinar, IHOP restaurants, mobile retail

How does an IHOP franchisee run mobile marketing campaigns to drive traffic to its restaurants? Register now for the March 31 free webinar case study and best-practice tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.

The hour-long webinar, which is part of the Mobile Marketer webinar series, will discuss strategies and tactics that retailers require to run effective mobile marketing campaigns.

Continue reading ‘Webinar: IHOP Restaurants: Mobile Marketing for Retailers’

Mar

10 Steps for Optimizing the Brand for Social Search

By Taha Hameedi Leave a Comment

Categories: Digital Marketing, Digital Trends, Int. Case Study and Social Media
Tags: online tools, Social Media

Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven. Continue reading ‘10 Steps for Optimizing the Brand for Social Search’

Mar

Social Media Marketing from ‘Compare the Meerkat’

By Reema Dada 2 Comments

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study, Online Advertising, Social Media, Viral Marketing and Web Portal
Tags: Compare The Market, interactivity, International, Meerkat, Online Insurance, Social Media, Viral, Web Portal

One of the most interesting marketing campaigns of recent times in my opinion is Compare the Markets. The marketing guys here seem to be trying some viral marketing which is usually seen in movies. The main character is a Russian meerkat named Aleksandr Orlov, has somehow got himself in a mess with similar website CompareTheMarket.com due to his similar domain name. Continue reading ‘Social Media Marketing from ‘Compare the Meerkat’’

Mar

Time to Rewrite the Brand Playbook for Digital

By suboorah Leave a Comment

Categories: Digital Marketing, Digital Trends, Int. Case Study and Research
Tags: Branding rules, Digital Marketing, Digital Trends, playbook for digital

There’s a struggle with defining “branding” in digital. Some people claim that brands should be about utility, others that we need to build brand platforms and yet others think that brands should entertain us and give us something to talk about.

Yet overall, surprisingly little has changed in the actual branding strategies in the industry. Continue reading ‘Time to Rewrite the Brand Playbook for Digital’

Mar

Verizon and its Atomic Bomb

By Taha Hameedi Leave a Comment

Categories: Campaign Snapshot, Int. Case Study and Viral Marketing
Tags: ad campaign, AT&T, Marketing, Verizon

Marketing wars are fought with lots of words,
but wars are won when you combine your words with a visual.

We have seen several epic marketing wars: The Cola War of Coke vs. Pepsi, The Beer War of Budweiser vs. Miller, The Mouthwash War of Listerine vs. Scope and The Battery War of Duracell vs. Energizer. But they all fail in comparison to the money and firepower currently being expended in the Cellphone War between AT&T and arch-rival Verizon Wireless. Continue reading ‘Verizon and its Atomic Bomb’

Mar

Will E-Commerce Help Facebook’s Ad Sales?

By suboorah 9 Comments

Categories: Digital Marketing, Digital Trends, Int. Case Study, News, Research and Social Media
Tags: Digital Trends, E-Commerce, Facebook, News, one shopping cart, sales, Social Media

There’s been a lot of talk about whether social media can drive sales, but one thing is clear: Sales are starting to happen in social media — specifically, with Facebook.

As it builds out its own store internally, strikes a deal with online-payment platform PayPal and allows marketers to test e-commerce apps, the 400-million-member social-networking site is starting to look more and more like a giant, global shopping mall. Last week, for example, Procter & Gamble’s Pampers became the latest marketer to sell product on Facebook, dropping an e-commerce application in a “Shop Now” tab on its 200,000-fan-strong fan page. Within an hour, it sold out of the 1,000 Cruiser diaper packs it was offering at $9.99 a pop. Continue reading ‘Will E-Commerce Help Facebook’s Ad Sales?’

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