With the pervasiveness of social networks and the conversations that take place within each, many had hoped for either the reduction in volume of traditional email or the socialization of the inbox. Instead, email remains as the world’s largest untapped social network, with Gmail and Google Buzz offering a glimpse of the integration that looms on the horizon. Continue reading ‘Think Outside of the Inbox’
Archive for the 'Emailer' Category
21
Jun
10
Think Outside of the Inbox
In recent years, brand marketers have moved from a broadcast-oriented approach to an engagement-centric one. The increased adoption of email marketing and social marketing by brand marketers are the two main factors accelerating this shift.
But just how effective are the different media vehicles that enable engagement marketing? While these are still early days, useful data is beginning to emerge that helps us understand the unique capabilities of email and social media in terms of enabling meaningful and relevant one-to-one conversations with consumers. Continue reading ‘How to make email an effective branding channel’
The best of both worlds; Trick 1
Integrating social media into email is relatively new, but the tactic has been widely adopted as a way to increase email’s reach, keep customers engaged, and acquire new subscribers. But there’s more you can do beyond simply adding links to your social media profiles or sending an email asking your subscribers to follow you on Twitter.
Here are some other ways you can take a note from what works on social media sites to infuse your emails with a social spirit.
Sharing is caring
The original way to “share with your network” was the forward-to-a-friend (FtoF) feature, and it still works. Studies show consumers use forward to a friend when they want to share an email, in addition to posting to social sites. ShareThis released some data recently that demonstrate people share content via email 38 percent of the time.
Continue reading ’7 tricks email can learn from social media’
Google’s strategy isn’t about displacing the Microsoft Office fat client on the desktop and going mano-a-mano on features. It’s all about displacing Office/SharePoint as the document collaboration hub in the enterprise.
Google Docs is all about offering “good enough” features that meet the 80/20 rule, paring away Office users around the margins for whom good enough is good enough, and gradually squeezing the everything-but-the-kitchen-sink Office suite into a box. In that box sit those users who need the full power of Office – paralegals, doctoral students, executive assistants. All others please use the fast, lightweight and highly collaborative Google Docs apps, which will be … good enough. Continue reading ‘Google Docs strategy: Be good enough and better’
Like all parents, Microsoft likes to tout the accomplishments of its offspring. Any conversation about Hotmail is likely to start with the fact that, at least globally, the free Web mail service has more active accounts than any of its rivals.
Pressed, though, company officials also see Hotmail’s shortcomings. In recent years, rivals Google and Yahoo have been ahead of the game when it comes to adding things like conversation views, mobile synchronization and other features. And Yahoo has more U.S. accounts, while Google has been growing faster than Hotmail. Beyond any one feature, though, Hotmail has come to be perceived as a technology laggard, rather than a leader. Continue reading ‘Microsoft’s new Hotmail takes aim at Google’
- Have direct selling experience — the best way to sell to people is to know how they buy
- Understand and use email analytics to help you argue for greater resources
- The modern email marketer envisions email as one in a series of integrated audience experiences.
Email marketing has become increasingly sophisticated. So has the email marketer job description. Have your skills kept up? Or are you a modern dinosaur with an asteroid hurtling toward you? Continue reading ‘The new job description for email marketers’
05
May
10
What’s next for Hotmail
The next update of Windows Live is starting to take shape.
CEO Steve Ballmer previewed the new version of Messenger. Microsoft isn’t quite ready to detail everything its planning for the next Hotmail, but general manager Brian Hall offered a pretty good indication of where the company is placing its bets.
It has been found that it is the one that places Hotmail back on top,especially for busy people who just want an efficient e-mail.
People want to be connected with each other. Earlier, when the means of communications were not developed, they interacted with each other through post mails by writing letters or telegraphs; these primitive means of message-traveling were time consuming and required most of the human effort and patience equally from the sender’s end as that of the receiver’s one. Modern technology, when transformed the human behavior through digital means, it also brought endless convenience in the field of communications. Internet can undoubtedly be referred as the miraculous invention of the 19th century, which is the root cause for the unlimited blessings for a common man. Among such offerings of the internet, Email is the most popular internet application which has reshaped the ways of human interaction and social behavior. Continue reading ‘OVI MAIL – Easy, Convenient & Portable Mobile Email Solution’
Email marketers who send irrelevant content and random mass mailings run the risk of losing subscribers, according to a survey from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.
Nine out of ten of consumers (91%) say they have unsubscribed from an email newsletter, and among those 46% cite the irrelevance of content as the reason for unsubscribing.
Continue reading ‘Irrelevant E-communications Alienate Consumers’
20
Nov
09
Email Marketing: Best Practices
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
People unfamiliar with email marketing often wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn’t email outmoded?
Converge
Reema Dada
Farheen Aqueel
Afreen
mJawad
suboorah
Taha Hameedi
Fatima
monaamin