Email marketers who send irrelevant content and random mass mailings run the risk of losing subscribers, according to a survey from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.
Nine out of ten of consumers (91%) say they have unsubscribed from an email newsletter, and among those 46% cite the irrelevance of content as the reason for unsubscribing.
Continue reading ‘Irrelevant E-communications Alienate Consumers’
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
People unfamiliar with email marketing often wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn’t email outmoded?
Interesting news item showed up on daily Urdu Azkaar of 23rd Oct ‘09, which is currently being regulated via email. The story is about a Christian named Nasir Naz Masih, who confessed that he has done an Umrah ad for Telenor. The daily then goes on counting many baseless news items regarding Telenor that they have been defaulting and in general are not following corporate social responsibility as a foreign company.
Whatever the case maybe, this Urdu daily is an evening tabloid, with a few thousand SEC C readership. Still, just because it was printed, its’ scans are now being circulated throughout condemning this whole activity. Complimentary news items include: Continue reading ‘Telenor’s PR Fiasco’
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