NTC and Siemens Pakistan have entered into a technology agreement according to which SAP would be licensing its ERP software solution at NTC. The solution will be implemented at NTC through Siemens Pakistan, which is one of SAP’s top implementation partners in Pakistan.
Continue reading ‘NTC opts for SAP Technology Implementation’
This winter, skiers and snowboarders will be hitting the the slopes in a whole new way. Rather than just flying through moguls or sailing off half-pipes, mountain-goers might soon be “checking in.” Continue reading ‘Resort Combines Facebook Places, Gowalla, Nike+ for Social Media Skiing’
Premier Foods has kicked off its first online video campaign, for its vegetarian Quorn brand. The two-month campaign, which launched yesterday, will include eight Quorn-themed recipe videos, produced by Videojug.
These will run on a branded hub on the Food channel of Videojug’s site, and are part of a wider campaign that will include search and behavioural and contextual targeted display ads. Continue reading ‘Premier Foods promotes Quorn through online recipe videos’
Apple has launched Ping, a social media service that ties into iTunes allowing users to follow musicians and friends.
Ping will be tied into Apple’s next update for iTunes software and will allow users to follow musicians and friends and receive information such as what music they are listening to or what concerts they attending in a stream similar to Facebook or Twitter. Continue reading ‘Apple launches music social network Ping’
American Express’ Members Project and Take Park are partnering with Fox series “Glee” to urge fans to “make a difference” by volunteering, voting or donating.
The collaboration, which kicks off Sept. 1, features TV spots, online and cinema content that is written, directed and produced by the “Glee” creative team and features characters from the show. Continue reading ‘‘Glee’ Urges Fans To Volunteer Via AmEx Effort’
Brands have come to terms with the impact that social media is having on consumers and the importance it holds for brands as well, thereby increasing their budget allocation on social media. However, how a brand spends that budget is also a key factor for getting out the right impact. This depends obviously on the product, business goal, world market and end user target. Continue reading ‘Where Should Brands Spend Their Social Media Budget?’
Google has acquired a mobile social gaming company called SocialDeck, in what is just its latest addition to a shopping spree of social media startups.
This latest acquisition comes just three days after its last one, the purchase of Angstro, was confirmed. Continue reading ‘Google buys SocialDeck. Yep, another social media company’
Following up the multiawarded We Choose the Moon campaign for JFK Library, the Martin Agency has launched another campaign that relives a historical moment in real time. Now, the agency is encouraging people to follow John F. Kennedy on his famous presidential campaign trail, over Twitter. Continue reading ‘JKF Library: JKF for President on twitter’
No one can accuse Head & Shoulders of lacking a sense of humor: The Procter & Gamble brand says it has insured Pittsburgh Steelers safety Troy Polamalu’s trademark hair for $1 million, and that the policy will cover those crazy Samoan curls for the entire football season. Continue reading ‘P&G Insures Troy Polamalu’s $1 Million Curls’
There is no questioning Google’s eagerness to catapult into the social networking arena. It has just pulled out its wallet to add another company to its growing social portfolio, Angstro. Continue reading ‘Google buys yet another social media company, Angstro’
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