Digital Trends « Converge Weekly

Archive for the 'Digital Trends' Category

Mar

Is Voice-Based Bubbly the New Twitter?

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News and SMS
Tags: Bubble Motion, BubbleTalk, bubbly, Facebook, mobile audio messages, mobile blogging service, mobile savvy, SMS, Twitter, Voice-Based Bubbly

In India, thousands of consumers are going from tweeting to bubbling.

A hot new social-networking service dubbed Bubbly, which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing virally and with virtually zero marketing spend.

Bubbly is the brainchild of 5-year-old mobile and social app firm Bubble Motion, which is based in Silicon Valley and Singapore. Its first product was BubbleTalk, a person-to-person voice-messaging service that, instead of SMS, sends mobile audio messages and has about 100 million users now.

Continue reading ‘Is Voice-Based Bubbly the New Twitter?’

Mar

Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, Mobile, News, SMS, Viral Marketing and Web Portal
Tags: fundraising efforts, mobile donations, Non-Profit Libraries Raise Funds, SMS, Text Messaging Donations, textalibrarian.com

Mosio’s Text a Librarian, the leader in text messaging solutions for libraries, today announced its mobile donations initiative to assist non-profit libraries and library organizations in setting up mobile fundraising campaigns via SMS text messaging.

“The success of the Text For Haiti campaign provided mainstream exposure to the collective impact of micro-donations and the effectiveness of fundraising through text messaging” said Noel Chandler, Mosio’s CEO. “Mobile donations are an excellent use of SMS technology. We’re using our experience and relationships in the wireless industry to help libraries implement a new method of raising awareness and funds.”

Library budgets are being slashed while patron visits and demand for services have soared. Mobile donations offer a unique opportunity for libraries to augment existing public fundraising efforts. Individuals in the community can give to their library in manageable donations of $5-$10 through a simple mobile technology. Continue reading ‘Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds’

Mar

SPEED Fantasy Bid Best Of Web Finalist

By Farheen Aqueel Leave a Comment

SPEED Fantasy Bid, where viewers watching the live broadcast of the standard-setting Barrett-Jackson Collector Car Auctions on SPEED are encouraged to test their skill at predicting the final auction sale price on a variety of collector cars and vehicles throughout the course of the auction, has been named a finalist for a 2009 Cablefax Best of the Web award in the Games category.

Launched in 2005, SPEED Fantasy Bid (http://www.speedfantasybid.com/) recorded 50,000 bids in its inaugural year. In 2010, almost 700,000 Web and wireless SMS text bids were cast in conjunction with the season-opening January auction in Scottsdale, Ariz.
Continue reading ‘SPEED Fantasy Bid Best Of Web Finalist’

Mar

Why Twitter is gaining on the blog as the top social media channel for business

By Fatima 1 Comment

Categories: Digital Marketing, Digital Trends and Social Media
Tags: digital trend, Social Media, Twitter

Social media has long been a misunderstood and underrated part of the digital marketing mix.

Bosses can be understandably reluctant to let their marketing teams invest valuable time in getting to grips with the various social networks – especially when existing SEO, PPC and affiliate marketing programmes demand immediate attention. Continue reading ‘Why Twitter is gaining on the blog as the top social media channel for business’

Mar

There’s an I in Twitter and a ME in Social Media

By Taha Hameedi Leave a Comment

Categories: Digital Marketing, Digital Trends and Social Media
Tags: digital medium, Social Media, Twitter

As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person.

Of course, this headline is a play on those words, but it also opens the door to an interesting conversation – one that explores a global network of connections weaved from both relations and relationships and bound through action and reaction. Continue reading ‘There’s an I in Twitter and a ME in Social Media’

Mar

Ecommerce companies favor Facebook and Twitter for marketing

By suboorah 4 Comments

Categories: Digital Marketing, Digital Trends and News
Tags: Digital Marketing, E-Commerce, Facebook, Social Media, Twitter

E commerce companies most frequently use Facebook and Twitter in their digital marketing campaigns rather than other popular social networking sites such as MySpace, according to the Wall Street Journal. Even as average time spent using Facebook and Twitter has fallen in recent months, the sites continue to grow in terms of total users and the demographics of users. Continue reading ‘Ecommerce companies favor Facebook and Twitter for marketing’

Mar

Internet marketing spend to overtake print

By suboorah 1 Comment

Categories: Digital Marketing, Digital Trends and News
Tags: Digital Advertising, Digital Marketing, Email Marketing, Marketing Research, News

Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.

The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets. Continue reading ‘Internet marketing spend to overtake print’

Mar

Miller Lite uses mobile to court basketball fans during March Madness

By Umer Tanveer 3 Comments

Categories: Digital Content, Digital Marketing, Digital Trends, Mobile and News
Tags: Application, basketball, design, Digital, iPhone, march madness, miller lite, Mobile, SMS

MillerCoors has added to its iPhone portfolio with a new application called Tip ‘n Spin launched to coincide with March Madness and the NCAA basketball tournament.

The new application provides a brand experience for legal-drinking-age basketball fans, letting them compete and earn points by balancing a basketball on a Miller Lite bottle with their iPhone. The application was created by digital marketing agency Digitas in partnership with mobile media agency MediaMob Inc.

“Miller’s strategy is to provide their target audience with a fun experience to engage with the Miller Lite brand during the March Madness tournament,” said Matt Snyder, founder/president of MediaMob, Arlington, MA. “This is the sixth app from Miller Lite, making it one of the most heavily invested CPG brands on the iPhone app platform.

“They view Tip ‘n Spin as an excellent way to put a fun, engaging experience into the hands of their target audience and then have them share that experience with their social tribe—on their iPhones as well as on Facebook,” he said.

With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe’s VivaKi. Continue reading ‘Miller Lite uses mobile to court basketball fans during March Madness’

Mar

Webinar: IHOP Restaurants: Mobile Marketing for Retailers

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study and News
Tags: IHOP restaurants, Mobile, Mobile Marketing, mobile retail, Webinar, webinars

How does an IHOP franchisee run mobile marketing campaigns to drive traffic to its restaurants? Register now for the March 31 free webinar case study and best-practice tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.

The hour-long webinar, which is part of the Mobile Marketer webinar series, will discuss strategies and tactics that retailers require to run effective mobile marketing campaigns.

Continue reading ‘Webinar: IHOP Restaurants: Mobile Marketing for Retailers’

Mar

YouTube Launches New Mobile Ads

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News, Online Advertising and Viral Marketing
Tags: Youtube, Mobile Advertising, Mobile Web, mobile ads, tech savvy trendsetters

Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan.

“This is a great way for advertisers to reach YouTube viewers across multiple platforms,” says Google Strategic Partner Development Manager Taylor Cascino. “In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We’ve already seen some early campaigns run on YouTube’s mobile site by advertisers like Sony (for the DVD release of “District 9″) and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video.”

YouTube’s mobile site traffic grew by over 160% in 2009, and you can probably expect that growth to continue along with smartphone usage. Don’t forget that YouTube is the number 2 search engine on the web. That’s a lot of people searching for videos.

“The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers,” says Cascino.
Continue reading ‘YouTube Launches New Mobile Ads’

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