Digital Marketing « Converge Weekly

Archive for the 'Digital Marketing' Category

Mar

Idea Cellular launches new campaign – ‘Idea Oongli Cricket’

Idea cellular has come up with a new campaign called ‘Idea Oongli Cricket’, this summer. During this campaign question based on the events and happenings of the ongoing match of the day will be asked.

‘Idea Oongli Cricket’ can be played by all mobile phone users by SMSing their answer to ‘9594939291’. The number is toll free for Idea subscribers, and standard messaging rates apply for other mobile subscribers. All Idea customers who send in the correct answer will get Idea VAS Packs for three days and participants using other operators will win VAS Packs for one day.
Continue reading ‘Idea Cellular launches new campaign – ‘Idea Oongli Cricket’’

Mar

‘Minority Report’ digital billboard ‘watches consumers shop’

By Fatima 2 Comments

Categories: Activation, Digital Content, Digital Marketing, Digital Trends, Online Advertising and Viral Marketing
Tags: ABC News, America, digital signs, Japanese, John Anderton, NEC, Next Generation Digital Signage, personal advertising, Steven Spielberg, Takeshi Yamamoto, Tom Cruise

A “Minority Report” styled digital billboard that targets consumers using customised advertising based on their demographics is being developed by Japanese researchers.

Engineers have developed the billboard, similar to one used in the Tom Cruise blockbuster, that uses in built cameras to instantly identifies a shopper’s age and gender as they walk past.

The facial-recognition system, called the Next Generation Digital Signage Solution, then offers consumers a product it thinks is suited to their demographic. Continue reading ‘‘Minority Report’ digital billboard ‘watches consumers shop’’

Mar

HP aims for ‘amazing’ with ad campaign

By Fatima Leave a Comment

Categories: Company Press Release, Digital Marketing, Digital Trends, News and Online Advertising
Tags: Annie Leibovitz, Digital Media, Dr. Dre, Hewlett-Packard's, HP

Printers aren’t exactly synonymous with pizazz, and that can be a drag for a tech company that wants to be known as more than just a printer maker. Which brings us to Hewlett-Packard’s new marketing campaign.

The company, which also happens to be the PC market leader, is embarking on a new effort designed to juice up its image among people who may see it only as a traditional printer manufacturer.

Continue reading ‘HP aims for ‘amazing’ with ad campaign’

Mar

Is Voice-Based Bubbly the New Twitter?

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News and SMS
Tags: Bubble Motion, BubbleTalk, bubbly, Facebook, mobile audio messages, mobile blogging service, mobile savvy, SMS, Twitter, Voice-Based Bubbly

In India, thousands of consumers are going from tweeting to bubbling.

A hot new social-networking service dubbed Bubbly, which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing virally and with virtually zero marketing spend.

Bubbly is the brainchild of 5-year-old mobile and social app firm Bubble Motion, which is based in Silicon Valley and Singapore. Its first product was BubbleTalk, a person-to-person voice-messaging service that, instead of SMS, sends mobile audio messages and has about 100 million users now.

Continue reading ‘Is Voice-Based Bubbly the New Twitter?’

Mar

Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, Mobile, News, SMS, Viral Marketing and Web Portal
Tags: fundraising efforts, mobile donations, Non-Profit Libraries Raise Funds, SMS, Text Messaging Donations, textalibrarian.com

Mosio’s Text a Librarian, the leader in text messaging solutions for libraries, today announced its mobile donations initiative to assist non-profit libraries and library organizations in setting up mobile fundraising campaigns via SMS text messaging.

“The success of the Text For Haiti campaign provided mainstream exposure to the collective impact of micro-donations and the effectiveness of fundraising through text messaging” said Noel Chandler, Mosio’s CEO. “Mobile donations are an excellent use of SMS technology. We’re using our experience and relationships in the wireless industry to help libraries implement a new method of raising awareness and funds.”

Library budgets are being slashed while patron visits and demand for services have soared. Mobile donations offer a unique opportunity for libraries to augment existing public fundraising efforts. Individuals in the community can give to their library in manageable donations of $5-$10 through a simple mobile technology. Continue reading ‘Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds’

Mar

SPEED Fantasy Bid Best Of Web Finalist

By Farheen Aqueel Leave a Comment

SPEED Fantasy Bid, where viewers watching the live broadcast of the standard-setting Barrett-Jackson Collector Car Auctions on SPEED are encouraged to test their skill at predicting the final auction sale price on a variety of collector cars and vehicles throughout the course of the auction, has been named a finalist for a 2009 Cablefax Best of the Web award in the Games category.

Launched in 2005, SPEED Fantasy Bid (http://www.speedfantasybid.com/) recorded 50,000 bids in its inaugural year. In 2010, almost 700,000 Web and wireless SMS text bids were cast in conjunction with the season-opening January auction in Scottsdale, Ariz.
Continue reading ‘SPEED Fantasy Bid Best Of Web Finalist’

Mar

Why Twitter is gaining on the blog as the top social media channel for business

By Fatima 1 Comment

Categories: Digital Marketing, Digital Trends and Social Media
Tags: digital trend, Social Media, Twitter

Social media has long been a misunderstood and underrated part of the digital marketing mix.

Bosses can be understandably reluctant to let their marketing teams invest valuable time in getting to grips with the various social networks – especially when existing SEO, PPC and affiliate marketing programmes demand immediate attention. Continue reading ‘Why Twitter is gaining on the blog as the top social media channel for business’

Mar

There’s an I in Twitter and a ME in Social Media

By Taha Hameedi Leave a Comment

Categories: Digital Marketing, Digital Trends and Social Media
Tags: digital medium, Social Media, Twitter

As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person.

Of course, this headline is a play on those words, but it also opens the door to an interesting conversation – one that explores a global network of connections weaved from both relations and relationships and bound through action and reaction. Continue reading ‘There’s an I in Twitter and a ME in Social Media’

Mar

Ecommerce companies favor Facebook and Twitter for marketing

By suboorah 4 Comments

Categories: Digital Marketing, Digital Trends and News
Tags: Digital Marketing, E-Commerce, Facebook, Social Media, Twitter

E commerce companies most frequently use Facebook and Twitter in their digital marketing campaigns rather than other popular social networking sites such as MySpace, according to the Wall Street Journal. Even as average time spent using Facebook and Twitter has fallen in recent months, the sites continue to grow in terms of total users and the demographics of users. Continue reading ‘Ecommerce companies favor Facebook and Twitter for marketing’

Mar

Internet marketing spend to overtake print

By suboorah 1 Comment

Categories: Digital Marketing, Digital Trends and News
Tags: Digital Advertising, Digital Marketing, Email Marketing, Marketing Research, News

Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.

The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets. Continue reading ‘Internet marketing spend to overtake print’

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