This winter, skiers and snowboarders will be hitting the the slopes in a whole new way. Rather than just flying through moguls or sailing off half-pipes, mountain-goers might soon be “checking in.” Continue reading ‘Resort Combines Facebook Places, Gowalla, Nike+ for Social Media Skiing’
Archive for the 'Digital Content' Category
02
Sep
10
Bill Gates’ favorite teacher
Sal Khan, you can count Bill Gates as your newest fan. Gates is a voracious consumer of online education. This past spring a colleague at his small think tank, bgC3, e-mailed him about the nonprofit khanacademy.org, a vast digital trove of free mini-lectures all narrated by Khan, an ebullient, articulate Harvard MBA and former hedge fund manager.
Gates replied within minutes. “This guy is amazing,” he wrote. “It is awesome how much he has done with very little in the way of resources.” Gates and his 11-year-old son, Rory, began soaking up videos, from algebra to biology. Then, several weeks ago, at the Aspen Ideas Festival in front of 2,000 people, Gates gave the 33-year-old Khan a shout-out that any entrepreneur would kill for. Ruminating on what he called the “mind-blowing misallocation” of resources away from education, Gates touted the “unbelievable” 10- to 15-minute Khan Academy tutorials “I’ve been using with my kids.”
Premier Foods has kicked off its first online video campaign, for its vegetarian Quorn brand. The two-month campaign, which launched yesterday, will include eight Quorn-themed recipe videos, produced by Videojug.
These will run on a branded hub on the Food channel of Videojug’s site, and are part of a wider campaign that will include search and behavioural and contextual targeted display ads. Continue reading ‘Premier Foods promotes Quorn through online recipe videos’
Apple has launched Ping, a social media service that ties into iTunes allowing users to follow musicians and friends.
Ping will be tied into Apple’s next update for iTunes software and will allow users to follow musicians and friends and receive information such as what music they are listening to or what concerts they attending in a stream similar to Facebook or Twitter. Continue reading ‘Apple launches music social network Ping’
American Express’ Members Project and Take Park are partnering with Fox series “Glee” to urge fans to “make a difference” by volunteering, voting or donating.
The collaboration, which kicks off Sept. 1, features TV spots, online and cinema content that is written, directed and produced by the “Glee” creative team and features characters from the show. Continue reading ‘‘Glee’ Urges Fans To Volunteer Via AmEx Effort’
Brands have come to terms with the impact that social media is having on consumers and the importance it holds for brands as well, thereby increasing their budget allocation on social media. However, how a brand spends that budget is also a key factor for getting out the right impact. This depends obviously on the product, business goal, world market and end user target. Continue reading ‘Where Should Brands Spend Their Social Media Budget?’
Following up the multiawarded We Choose the Moon campaign for JFK Library, the Martin Agency has launched another campaign that relives a historical moment in real time. Now, the agency is encouraging people to follow John F. Kennedy on his famous presidential campaign trail, over Twitter. Continue reading ‘JKF Library: JKF for President on twitter’
No one can accuse Head & Shoulders of lacking a sense of humor: The Procter & Gamble brand says it has insured Pittsburgh Steelers safety Troy Polamalu’s trademark hair for $1 million, and that the policy will cover those crazy Samoan curls for the entire football season. Continue reading ‘P&G Insures Troy Polamalu’s $1 Million Curls’
More Control for Advertisers to Exclude Objectionable Videos, Genres, Channels.For brand advertisers, YouTube can be a scary place, at least in theory. It houses the world’s videos, after all, which include plenty of things a brand might want to sponsor (pet food for a funny cat video, for example) and plenty that most wouldn’t. Continue reading ‘YouTube Launches Brand Protection Feature’
The community (at facebook.com/wasa), created with Euro RSCG Chicago, is geared to building brand awareness and helping health-conscious consumers who are looking for simple snack recipes.
The snack creation tool visually demonstrates hundreds of snack combinations that are possible with the crispbreads, and allows users to combine up to three healthy ingredients (including fruits, veggies, proteins and spread choices) with one of 13 Wasa varieties. Continue reading ‘Wasa Facebook Community Offers ‘Snackspiration’’
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