Archive for the 'Company Press Release' Category

21
Jun
10

Sunsilk’s Experience the Expert Touch Campaign

By Afreen 5 Comments
Categories: Company Press Release, Digital Marketing, Microsite, Online Advertising, PR, SMS and Social Media
Tags: , , , , , , , , ,

Everyone deserves beautiful hair. Sunsilk believes that the secrets to beautiful hair shouldn’t be locked behind the salon door. That’s why they have worked with seven internationally renowned hair experts to create salon-quality products for every girl, whoever she is, wherever she lives, whatever her hair type.

For the first time in Pakistan and after the huge success of the Co-creations Campaign introducing the seven Experts, Sunsilk is to pioneer a deeper appreciation of all hair types by giving away free Sample Kits on their doorsteps. Call for action is easy: either SMS “Sunsilk” to 5892 (Rs.2.5+GST) or register online to avail this unique opportunity. Converge Technologies being their Digital Agency is providing SMS, Call Center, Online advertising and Digital PR services.

Continue reading ‘Sunsilk’s Experience the Expert Touch Campaign’

13
Jun
10

Synergizer interviews Converge’s CEO: Qazi Fakhir Jamil

By Afreen 2 Comments
Categories: Activation, Company Press Release, Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps, PR, SMS, Social Media and Web Portal
Tags: , , , , , ,

In the annual issue of Synergizer 2010, Converge Technologies’ CEO Mr. Qazi Fakhir Jamil was interviewed on the featured piece about Unconventional Warfare by Marketing warriors of our time. With the changing landscape of marketing and introduction of multi and targeted mediums, it’s a war for marketers to reach their desirable audience with purchase power. Fakhir Jamil, being one of the founding members of Pakistan’s first of its kind Digital Agency, Converge Technologies (Pvt.) Ltd., commented on the Digital Marketing spectrum of Pakistan that is ripe with 90M consumers that can be targeted for multiple interactive and customized promotional campaigns.

Find below his complete interview printed in the issue. Watch his webcast live (click on the selected  questions from the menu for the video to load).

Continue reading ‘Synergizer interviews Converge’s CEO: Qazi Fakhir Jamil’

06
Jun
10

Unilever’s In-house Activations Expo

By Afreen Leave a Comment
Categories: Activation, Campaign Snapshot, Company Press Release, Digital Marketing, Interactive App and PR
Tags: , , , , , , , , ,

In a second round of Just Activate, Unilever Pakistan’s Team Activations held another internal Expo to showcase their Promotional Partners’ talent on 1st June, 2010 at the Unilever Head Office. These activities were planned in conjunction with the visit of Unilever’s Global Chairman – Paul Polman to Pakistan.

Converge Technologies, which primarily handles the complete digital activations portfolio for Unilever Pakistan was requested to set-up interactive Digital Kiosks for two of its most prestigious brands Lux and Sunsilk. These Interactive Kiosks ended up being the prime highlight of the expo and a major crowd-puller.

Details of the services provided:

Continue reading ‘Unilever’s In-house Activations Expo’

13
May
10

Blog Awards – Pakistan Steps Up!

By Converge 7 Comments
Categories: Company Press Release, Competition, Digital Marketing, News, PR and Social Media
Tags: , , , , , , ,

The first ever Pakistani Blog Awards are definitely bound to transform the way we play and encourage more people to step up to the plate. The bloggers community in Pakistan is being recognized for its relentless efforts and its contributions to online blogging. CIO Pakistan and Google Pakistan are at the center of the first ever Pakistani Blog Awards to be held at Regent Plaza on 28th of May, 2010.

It gives us great pleasure to announce that the Converge Weekly has been nominated in Pakistan’s first ever Blog Awards. We feel humbled to be nominated as we only stepped into the blogosphere last year with the idea of a technology blog for Converge Technologies, an all-purpose digital agency. The blog is your one-stop-portal for everything digital. The blog has many contributors that possess the required expertise and knowledge giving it a digital human voice and making the blog exceptionally special in terms of the content shared. So, dear readers, do vote for us!

Continue reading ‘Blog Awards – Pakistan Steps Up!’

30
Apr
10

Revealing the new Lux girl: Katrina Kaif

By Afreen 4 Comments
Categories: Campaign Snapshot, Company Press Release, Digital Content, Digital Marketing, Local Campaign Review, News, Online Advertising, PR, SMS, Social Media and Web Portal
Tags: , , , , , , , , , , , ,

As prior reported since last two weeks, a campaign was run to guess the Next Lux Girl. Finally it was revealed on 26th April that the New LUX girl is none other than the sensually gorgeous Katrina Kaif. This campaign will continue on digital spectrum and managed by Converge Technologies as LUX’s Digital Agency. Service offerings ranges from SMS, Website, Online advertising to Digital PR. Through these mediums consumers can once again interact with the brand, find information and interesting facts about the new Lux and also avail chances of winning exciting prizes.

Continue reading ‘Revealing the new Lux girl: Katrina Kaif’

17
Apr
10

Guess who’s the next LUX girl?

By Afreen 43 Comments
Categories: Company Press Release, Digital Content, Digital Marketing, Digital Trends, Online Advertising, SMS, Social Media and Web Portal
Tags: , , , , , , , ,

Lux has been the premium beauty soap in the market since 1956. It has been known as the “soap for the stars” and has always been associated with the most beautiful faces in film and fashion. The brand is soon to reveal the next beautiful face for Lux with Beauty Oils. This time it’s Lux’s consumers, who are to guess the Next Lux girl. Thus, in order to have an overwhelming Digital Presence, Lux signed up Converge Technologies as its Digital Agency to undertake the entire digital spectrum with service offerings ranging from SMS, Website, online advertising and Digital PR. Continue reading ‘Guess who’s the next LUX girl?’

11
Apr
10

Quest for the Knorr Noodle Pot

By Afreen 10 Comments
Categories: Company Press Release, Digital Content, Digital Marketing, Local Campaign Review, Mobile, News and PR
Tags: , , , , ,

Knorr has come up with an interesting campaign for their target market, revolving around the “Quest for the Golden Noodle Pot” with an animated series that would run up to 3 episodes. They would be running a nationwide campaign with ATL, BTL and Digital mix. In the same relation, Converge Technologies has offered SMS broadcast and True Tone download services to the brand.

Continue reading ‘Quest for the Knorr Noodle Pot’

18
Mar
10

Cornetto launching new video with Noori

By Taha Hameedi 2 Comments
Categories: Campaign Snapshot, Company Press Release, Digital Content, Digital Marketing, Flash App, Interactive App, Local Campaign Review, Mobile, Mobile Apps, Online Advertising, Social Media and Web Portal
Tags: , , , , , , , , , , ,

This blog is the second phase of the previously reported Cornetto Digital Campaign

Cornetto has come out with a bang! Noori has been revealed as the new band featured for the brand this year. When the new Cornetto video “Jhoom Lay” featuring Noori was aired on TV, it created a huge buzz amongst the audience. On 15th February, the new Cornetto website was launched with many interactive Apps to compliment the rest of the campaign. Featuring ‘Noori’s personal space as Cornetto’s lounge’ is the backdrop of website.

Continue reading ‘Cornetto launching new video with Noori’

10
Mar
10

Show your AZM with Azm-e-Alishan!

By Afreen Leave a Comment
Categories: Campaign Snapshot, Company Press Release, Digital Trends, News, Online Advertising, PR, SMS, Social Media and Web Portal
Tags: , , , , , , , , , , , ,

Azm-e-Alishan (The Glorious Resolve) is aimed at Pakistanis to think about who we are as individuals and as a nation. The launch of Azm-e-Alishan is all about showing the ‘Azm’ of being a Pakistani and to take part in an activity of coming together, renewing our faith in each other and rekindling the communal spirit that enabled the creation of Pakistan 70 years ago. Partnered with Interflow Group, Converge Technologies is the Digital Agency providing SMS, IVR, Web, Online advertising and Social Media services for this campaign.

Continue reading ‘Show your AZM with Azm-e-Alishan!’

08
Mar
10

Cornetto’s new Digital Campaign

By Afreen 2 Comments
Categories: Campaign Snapshot, Company Press Release, Digital Content, Digital Marketing, News, Social Media, Viral Marketing and Web Portal
Tags: , , , , , , , , , , ,

Cornetto has always been about fun and music. Every year, the brand brings new music sensation as well as consumer rewarding campaigns. This year it’s no different,  as always Cornetto has a lot of excitement to offer along with mouth watering ice-cream cones to its consumer. Converge Technologies being their Digital Agency, would facilitate in providing SMS, Web Portal, Online Advertising and Campaign Amplification services.

Continue reading ‘Cornetto’s new Digital Campaign’

« Previous Entries

Converge Weekly (Beta)

Converge Weekly is your one-stop-portal for everything digital. Visit us to know more about what's happening locally in Pakistan and to get out-of-the-box digital ideas from all over the world.

Network with Us:

Facebook Twitter
Converge blog Share with a friend

Contact us:

Address:
D-22, Block-4, Clifton,
Karachi, Pakistan
Web:
http://www.converget.com
Email:
corporate@convergeT.com

Spotlight

Katrina Kaif

Katrina Kaif's Blog

 

September 2010
M T W T F S S
« Aug    
 12345
6789101112
13141516171819
20212223242526
27282930