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Mar

Idea Cellular launches new campaign – ‘Idea Oongli Cricket’

Idea cellular has come up with a new campaign called ‘Idea Oongli Cricket’, this summer. During this campaign question based on the events and happenings of the ongoing match of the day will be asked.

‘Idea Oongli Cricket’ can be played by all mobile phone users by SMSing their answer to ‘9594939291’. The number is toll free for Idea subscribers, and standard messaging rates apply for other mobile subscribers. All Idea customers who send in the correct answer will get Idea VAS Packs for three days and participants using other operators will win VAS Packs for one day.
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Mar

HP aims for ‘amazing’ with ad campaign

By Fatima 3 Comments

Categories: Company Press Release, Digital Marketing, Digital Trends, News and Online Advertising
Tags: Annie Leibovitz, Digital Media, Dr. Dre, Hewlett-Packard's, HP

Printers aren’t exactly synonymous with pizazz, and that can be a drag for a tech company that wants to be known as more than just a printer maker. Which brings us to Hewlett-Packard’s new marketing campaign.

The company, which also happens to be the PC market leader, is embarking on a new effort designed to juice up its image among people who may see it only as a traditional printer manufacturer.

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Mar

Show your AZM with Azm-e-Alishan!

By Afreen Leave a Comment

Categories: Campaign Snapshot, Company Press Release, Digital Trends, News, Online Advertising, PR, SMS, Social Media and Web Portal
Tags: Azemalishan, Azm, Azm-e-Alishan, Converge Technologies, Interflow, IVR, Online Advertising, Pakistan, Pakistani, SMS, Social Media, the great resolve, Web

Azm-e-Alishan (The Glorious Resolve) is aimed at Pakistanis to think about who we are as individuals and as a nation. The launch of Azm-e-Alishan is all about showing the ‘Azm’ of being a Pakistani and to take part in an activity of coming together, renewing our faith in each other and rekindling the communal spirit that enabled the creation of Pakistan 70 years ago. Partnered with Interflow Group, Converge Technologies is the Digital Agency providing SMS, IVR, Web, Online advertising and Social Media services for this campaign.

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Mar

Cornetto’s new Digital Campaign

By Afreen 1 Comment

Cornetto has always been about fun and music. Every year, the brand brings new music sensation as well as consumer rewarding campaigns. This year it’s no different, as always Cornetto has a lot of excitement to offer along with mouth watering ice-cream cones to its consumer. Converge Technologies being their Digital Agency, would facilitate in providing SMS, Web Portal, Online Advertising and Campaign Amplification services.

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Mar

Sunsilk Co-Creations Digital Campaign

By Afreen 2 Comments

Sunsilk introduced six of it’s co-created product–Damage Reconstruction, Dream Soft & Smooth, Hair fall solution, Anti-dandruff solution, Lusciously Thick & Long and Stunning Black shine variants– in Pakistan together with four zen experts Jamal Hammadi, Teddy Charles, Tom Taw and Dr. Francesca Fusco. Converge Technologies being their Digital Agency is providing SMS, IVR, Online advertising and Digital PR services.

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Feb

Countdown begins for the new Sunsilk Co-creations range

By Afreen 14 Comments

Categories: Campaign Snapshot, Company Press Release, Digital Marketing, Microsite, News, Online Advertising and PR
Tags: Converge Technologies, Unilever, Sunsilk, Sunsilk Co-creation, world class hair experts, seven experts, Jamal Hammadi, digital partner, Black Shine

For the first time, Sunsilk is to pioneer a deeper appreciation of all hair types by working with world class hair experts. Sunsilk now understands even more, down to the individual hair strands on any given woman’s head. The countdown has begun to reveal the new Sunsilk Co-creations range for the Pakistani market. Starting from 22nd February 2010, every day one out of seven pioneering global hair experts would be revealed, who played an important part with Sunsilk to launch world’s first co-created product range for all specific hair types.

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Feb

Just Activate! Unilever Pakistan’s in-house Activation Expo

By Afreen 2 Comments

Team Activation of Unilever Pakistan will initiate a first of its kind Activation Expo, in their Head office premise from 15th February onwards. The idea is to showcase third-generation Activation ideas for the internal brands, upping a notch towards interactive marketing rather than the traditional path for breaking clutter.

After careful sorting of ideas and proposals received, four agencies were short-listed to showcase their expertise in their respective fields of Digital Marketing and BTL Activations. Converge Technologies, along with Empact, Bullseye and Helium will be displaying out-of-the-box ideas for selected brands along with relevant usage and consumer talkability. Continue reading ‘Just Activate! Unilever Pakistan’s in-house Activation Expo’

Jan

Converge Presents Fresh Sufi Music Content

By Afreen Leave a Comment

Converge Technologies proudly presents the largest catalog of Punjabi Folk, Sufi, Ghazals, Qawali and Devotional content. The Folk Music Catalogue contains renowned names like Nusrat Fateh Ali Khan, Shaukat Ali, Atta Ullah Essa Khailwi, Iqbal Bano, Rahat Fateh Ali Khan, Hamid Ali Khan, Ghulam Ali, Saaien Zahoor, Imran Aziz Miyan Qawal, Azam Chisti, Saira Naseem, and many more. Continue reading ‘Converge Presents Fresh Sufi Music Content’

Jan

Converge Digital Partners with ‘Channa Sachi Muchi’

By Reema Dada Leave a Comment

Categories: Company Press Release, Digital Content, Digital Marketing, Digital Trends, PR and SMS
Tags: Channa Sachi Muchi, Converge Technologies, Digital Content, Digital Partners, Lollywood, Press Release, SMS Redemption

Converge Technologies proudly announces the Digital Partnership with I. B. Entertainment for the movie campaign of Channa Sachi Muchi in Pakistan. Keeping up with the tradition of offering latest multi-genre digital content, Converge has not only provided digital content for the mega-hit movie but their SMS Redemption campaign on their short code as well.

Converge Technologies is firmly knitted with leading international mobile marketing applications and content providers and premier global industry trade associations such as Mobile Marketing Associations and many local associations like Pakistan Advertising Society, etc. These alliances have enabled Converge to standardize its procedures and have facilitated in making the organization a trend setter in launching and leading some of the biggest Pakistani brands to the Digital Marketing Arena.

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Jan

Converge Hosts a Special Screening of Avatar

By Afreen 2 Comments

Categories: Company Press Release, Digital Content, Digital Marketing, News and PR
Tags: Avatar, Bushra Ansari, Converge Technologies, digital content marketing, Event news, Fakhir, Jazz Mobilink, Movie screening, Pakistani celebrities, SMS Campaign

Converge Technologies held a special screening of Avatar at Cineplex on 9th January, 2010. This was in celebration of Digital Partnering with Jazz Mobilink for the digital contents of Avatar along with SMS/Web Promotions for one of the biggest movies of the year. The turnout was phenomenal where corporate world went hand in hand with the entertainment industry. Bushra Ansari and Fakhir enlightened the show with their endorsement. Many senior employees from Mobilink, Unilever, Interflow, HBL, HMB, Faysal Bank, Samba Bank and Candyland were also present.

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