Activation « Converge Weekly

Archive for the 'Activation' Category

Mar

Bing for Motorola’s Android Phones Is a Bad Idea

Categories: Activation, Campaign Snapshot, Company Press Release, Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps and Online Advertising
Tags: China, Motorola, Microsoft, AT&T, android, Bing, Christy Wyatt, Google Chrome, DigitalTrends, United States

If you like bloatware, you’ll love the idea of Motorola pre-loading Bing services onto its Android phones in China. Otherwise, pray that the partnership between Motorola and Microsoft never comes stateside.

Motorola announced that the partnership will “initially be available in China” this quarter, under the guise of providing consumers with a choice. Christy Wyatt, Motorola’s corporate vice president of software and services, said that “consumer choice is one of the most critical components to ensuring a rich and seamless client experience.” Continue reading ‘Bing for Motorola’s Android Phones Is a Bad Idea’

Mar

Coca-Cola &Pepsi unleash online and offline campaign

By Fatima 1 Comment

In a bid to take on its arch rival, cola major PepsiCo India is chalking out a fresh game plan which includes high-voltage television commercials, digital campaigns, new consumer engagement modules both online and on-ground. Likewise, Coca-Cola India is sharpening its focus on digital initiatives and mass media ad campaigns to promote its cola brands in competitive markets this summer.To connect with consumers, Coca-Cola has just launched a digital initiative titled ‘Thums Up Thunder Wheels’ to woo consumers across the country. Continue reading ‘Coca-Cola &Pepsi unleash online and offline campaign’

Mar

New junaio 2.0 – World’s First Indoor/Outdoor AR Platform

By Afreen 2 Comments

Categories: Activation, Digital Marketing, Digital Trends, Interactive App, Mobile, Mobile Apps, PR and Social Media
Tags: 3D objects, augmented reality, cavengAR, GPS, junaio 2.0, LLA-marker-technology, metaio, open browser platform, SXSW conference, Twitter messages, website info

junaio 2.0 is the first mobile augmented reality platform which can avoid accuracy limitations of GPS and allows usage indoors by integrating LLA-markers. Users now also have access to all kinds of location based information via a new channel concept.

On 9th March, 2010, metaio released a completely new version of its open augmented reality browser junaio. The version 2.0 is now available in the App Store and offers new unique features. Indoor usage, web- and user-based information channels and an open API for developers are further steps on junaio´s way to an open browser platform enabling everyone to create and experience mobile augmented reality. Continue reading ‘New junaio 2.0 – World’s First Indoor/Outdoor AR Platform’

Mar

Idea Cellular launches new campaign – ‘Idea Oongli Cricket’

By Fatima Leave a Comment

Idea cellular has come up with a new campaign called ‘Idea Oongli Cricket’, this summer. During this campaign question based on the events and happenings of the ongoing match of the day will be asked.

‘Idea Oongli Cricket’ can be played by all mobile phone users by SMSing their answer to ‘9594939291’. The number is toll free for Idea subscribers, and standard messaging rates apply for other mobile subscribers. All Idea customers who send in the correct answer will get Idea VAS Packs for three days and participants using other operators will win VAS Packs for one day.
Continue reading ‘Idea Cellular launches new campaign – ‘Idea Oongli Cricket’’

Mar

‘Minority Report’ digital billboard ‘watches consumers shop’

By Fatima 5 Comments

Categories: Activation, Digital Content, Digital Marketing, Digital Trends, Online Advertising and Viral Marketing
Tags: Japanese, Tom Cruise, Next Generation Digital Signage, NEC, Steven Spielberg, John Anderton, digital signs, personal advertising, Takeshi Yamamoto, ABC News, America

A “Minority Report” styled digital billboard that targets consumers using customised advertising based on their demographics is being developed by Japanese researchers.

Engineers have developed the billboard, similar to one used in the Tom Cruise blockbuster, that uses in built cameras to instantly identifies a shopper’s age and gender as they walk past.

The facial-recognition system, called the Next Generation Digital Signage Solution, then offers consumers a product it thinks is suited to their demographic. Continue reading ‘‘Minority Report’ digital billboard ‘watches consumers shop’’

Mar

Benetton Invites Consumers to Participate in AR Model Campaign

By Alina Tariq Leave a Comment

Categories: Activation, Digital Marketing, Digital Trends and Social Media
Tags: animated video, augmented reality-infused, “It’s My Time”, Benetton, Facebook, graphic code, interactive features, marketing campaign, Online, Social Media, Technology, Twitter, webcam, Youtube

Fashion brand Benetton is looking for new models to represent its edgy fashion line and is taking its search online – an endeavor that is also doubling as an augmented reality-infused marketing campaign.

Continue reading ‘Benetton Invites Consumers to Participate in AR Model Campaign’

Feb

Just Activate! going strong at Unilever Head Office

By Afreen 1 Comment

Categories: Activation, Campaign Snapshot, Digital Marketing, Flash App, Gaming, Interactive App, News, PR and SMS
Tags: Unilever Pakistan, Unilever, Flora, Interactive Marketing, Just Activate, Digital Kiosk, Nintendo Wii, Sunsilk Co-creation, Unilever Activation Expo, Sunsilk Metamorphosis

As reported earlier, the Activation Expo being held at the Unilever Head Office is doing extremely well. Converge Technologies has offered five innovative ideas to interact with the target market, out of which one was time-based SMS alerts while the rest four were physical Activations placed in the first and second floor of Unilever head office.

Out of the displayed activities, two are getting the highest foot traffic in the Just Activate Expo: Flora’s Wii Heart Love, featuring Nintendo Wii platform and pre-selected games for enhancing physical activity and entertainment, and Sunsilk’s Metamorphosis, that let’s the user try out different hairstyles by uploading their own live picture. Recap of the activities is given below:

Continue reading ‘Just Activate! going strong at Unilever Head Office’

Feb

Microsoft Office 2010 Gets More Social

By Farheen Aqueel 1 Comment

Categories: Activation, Digital Content, Digital Marketing, Digital Trends and Social Media
Tags: Facebook, LinkedIn, MySpace, outlook, Outlook Social Connector, Social

The Outlook Social Connector allows users to see e-mail and social activities for a contact in their network across multiple social networks, including Facebook and LinkedIn.

Back in November 2009, Outlook introduced the Outlook Social Connector and announced the first partnership with LinkedIn. The Outlook Social Connector is a set of new features that bring together communications history, contact information, and professional and social networking information into the Outlook experience. Most importantly, it brings all of your friends, family and colleagues into one place, making it easier than ever to stay in touch with the people you care about.

Continue reading ‘Microsoft Office 2010 Gets More Social’

Feb

Nokia N86 8MP Click it! Competition Winners Announced

By Afreen Leave a Comment

Categories: Activation, Local Campaign Review, Mobile, Mobile Apps, News and PR
Tags: Brandsynario, competition, Islamabad, Karachi, Lahore, Nokia, Nokia N86 8MP Click it! Competition, Nokia N86 8PM, Pakistan

Nokia has announced the results of the Nokia N86 8MP Click it! Competition and distributed prizes to the lucky winners. This competition was launched by Brandsynario in collaboration with Nokia on 23^rd November 2009 and closed off on 23^rd January, 2010. The competition kicked-off from Brandsynario platform simultaneously in the three metros of Pakistan: Karachi, Lahore and Islamabad. The one of its kind online photography competition invited university going youth of Pakistan to upload photos depicting the theme “Jawan Pakistan” on Brandsynario and get a chance to win Nokia N86 8MP camera.

Continue reading ‘Nokia N86 8MP Click it! Competition Winners Announced’

Feb

Wrangler BlueBell’s New Website = Fun!

By Taha Hameedi Leave a Comment

Categories: Activation, Digital Marketing and Interactive App
Tags: Interactive Marketing, Digital Activation, Denim, Wrangler

Blue Bell website: Discover the SS10 collection and take control of Tony Ward!

That’s the exciting prospect on Blue Bell’s Spring/Summer 2010 website. Thanks to ingenious interactive technology, visitors to bluebelljeans.com will be able to control legendary model Tony Ward’s actions – and even tear the shirt right off his body! Continue reading ‘Wrangler BlueBell’s New Website = Fun!’

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