This winter, skiers and snowboarders will be hitting the the slopes in a whole new way. Rather than just flying through moguls or sailing off half-pipes, mountain-goers might soon be “checking in.” Continue reading ‘Resort Combines Facebook Places, Gowalla, Nike+ for Social Media Skiing’
Archive for the 'Activation' Category
No one can accuse Head & Shoulders of lacking a sense of humor: The Procter & Gamble brand says it has insured Pittsburgh Steelers safety Troy Polamalu’s trademark hair for $1 million, and that the policy will cover those crazy Samoan curls for the entire football season. Continue reading ‘P&G Insures Troy Polamalu’s $1 Million Curls’
A social media campaign to promote the BT Digital Music Awards to encourage fans to vote for their favourite band through an online voting campaign site, has been developed by Crayon.
The site encourages industry professionals to re-engage and enter the awards, while also aiming to drive engagement and fan voting and also houses a digital stage and crowd, where users can go online and register in order to vote. Continue reading ‘BT Digital Music Awards social media campaign aims to drive votes’
As part of its continuing efforts to shore up its online offerings, Sears says it is launching Sears.com Shoe Experience Website, a 450-brand emporium that it will push through social marketing efforts.
The retailer hopes its microsite, hosted by fashion stylist Francesca Mills, will blend the feeling of blogs, social media and commerce with more engaging — and even useful — commentary. For example, a well-known mom blogger runs down the ins and outs of back-to-school shoe shopping. Continue reading ‘Sears Looks To Boost Online Shoe Savvy’
People are sharing everything on Facebook: what they’re doing, where they’re going, what music they’re listening to and photos from all these various activities. As the maker of one of the devices (camera phones) that facilitate such sharing, Samsung Mobile has created a new application that promotes even further sharing, while walking the line between social game and social utility.
The game, called “Thr!ve On,” is available through Samsung’s Facebook page, and is intended to add to the number of things people are already sharing on Facebook (status updates, photos and videos), by compiling all of these updates into a custom-build environment. As users add more items through the application, it builds a profile of colors and images that better defines the users (say, as a sports fan). Continue reading ‘Samsung Pushes Sharing Through Social Game’
Red Vines is looking to spread a little goodwill, one licorice strand at a time, with a new social media campaign that encourages people to write enough positive affirmations to circle the globe.
The campaign, “Red Vines World of Sharing,” plays off the company’s tagline, “The World Could Use a Bit More Red Vines,” encouraging people to write a positive affirmation, which takes the form of a Red Vine candy on a Google Maps-enabled globe. Each strand is intended to represent one mile, meaning it will take 24,000 statements to make it around the world. (The chain starts at the company’s Union City, Calif. plant on the virtual globe.) Continue reading ‘Licorice Co. Launches Social Media Campaign’
Lexus has launched an iPad app that lets users at trade shows request brochures on specific models and book test drives at their nearest dealerships.
The luxury car manufacturer appointed digital agency Amaze to produce the app, which also features video demonstrations of the technology available within the different Lexus models. Continue reading ‘Lexus launches trade-show iPad app’
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Butts that write
Levi’s Japan recently pulled its own window dancing stunt in Tokyo to promote the CurveID custom fit women’s denim line. 30 models appeared in the windows of a Tokyo high-rise jiggling their booties to passersby below. Continue reading ‘Butts that write’
Football and pizza go together like peanut butter and jelly. In its first year as the “Official Pizza Sponsor of the NFL,” Papa John’s wants to make sure its brand makes the connection with the more than 27 million fantasy football players worldwide.
Using its Facebook presence, Papa John’s will look to insert itself into the various fantasy football leagues by offering league commissioners (or whomever submits an entry) the opportunity to attend the real-life NFL 2011 draft, as the company searches for the “ingredients to a better league,” says Melissa Richards-Person, senior director of advertising and promotions for Papa John’s.
“We’ve really been using our Facebook page to establish connections with Papa John’s fans whose interests spill out into other things,” she tells Marketing Daily. “We tend to think pizza and football go well together, and we can talk to people who are avid fans.” Continue reading ‘Papa John’s Targets Fantasy Football Players’
Kraft Foods is enlisting several big-name sports celebrities, ranging from all-star quarterback Joe Montana to ESPN journalist Erin Andrews to promote its “Huddle to Fight Hunger” charity drive, reports MediaPost.
Consumers who visit Kraft’s website will be able to learn what they can do to fight hunger in the United States, courtesy of tips from participating sports stars. For each person that “joins the huddle,” Kraft will donate one meal to the Feeding America food bank, with the goal of contributing 20 million meals. Continue reading ‘Kraft foods kicks off multichannel marketing campaign to help fight hunger’
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