Author Archive for Umer Tanveer

12
Apr
10

Zelosport’s Finger Football mobile game courts sponsors

By Umer Tanveer 1 Comment
Categories: Digital Content, Digital Marketing and Digital Trends
Tags: , , , , , , , , ,

The popular school-days game of paper football has gone mobile, and brand sponsors are jumping on board.

Based on Zelosport’s table game of the same name, Finger Football lets users play paper football on their iPhone, iPod touch and iPad. The application, which was created by GripWire Inc., is an animated 3D representation of Zelosport’s Finger Football table game and will be promoted via mobile advertising.

“To date, Coors and Pepsi have asked to have their logos incorporated into the physical board game and have used them in corporate giveaways and store displays,” said Spud Alford, founder and chairman/CEO of Zelosport, Columbus, GA. “We envision that the mobile application can have a much broader audience for corporate branding and advertising.

“Currently, Zelosport is in negotiations with Coca-Cola for a worldwide licensing deal starting with the World Cup soccer game that will be in both the physical and mobile versions of the game,” he said. Continue reading ‘Zelosport’s Finger Football mobile game courts sponsors’

30
Mar
10

Yahoo puts into place ambitious mobile advertising strategy

By Umer Tanveer 3 Comments
Categories: Digital Content, Digital Marketing and Digital Trends
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`A senior Yahoo executive discussed the company’s mobile strategy in an exclusive interview with Mobile Marketer.

Yahoo’s mobile initiatives encompass the mobile Web, paid and ad-supported applications, as well as mobile search. The company is especially bullish about the prospects for mobile advertising for this year and beyond.

“Mobile advertising went mainstream in 2009—2009 a breakout year for mobile advertising, and I expect continued aggressive growth,” said David Katz, vice president of North America at Yahoo Mobile, Sunnyvale, CA. “We and everybody else in the industry saw big jumps in revenue last year, but we still haven’t cracked the code on the right mobile ad units.

Mr. Katz had a sit-down meeting with this writer at the International CTIA Wireless 2010 Conference last week in Las Vegas. Continue reading ‘Yahoo puts into place ambitious mobile advertising strategy’

24
Mar
10

Verizon Wireless adds BilltoMobile payment service for online purchases

By Umer Tanveer Leave a Comment
Categories: Digital Content, Digital Marketing and Digital Trends
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Verizon Wireless has partnered with Danal Inc. to provide a BilltoMobile payment service later this spring, enabling the carrier’s subscribers to charge online purchases of digital goods directly to their monthly wireless bills.  

Verizon Wireless customers will be able to pay for content and digital goods that are downloaded and consumed on their PCs and mobile phones from Danal’s participating network of ecommerce merchant partners. A secure connection and integration between Verizon Wireless and Danal will provide features important to consumers and merchants, including robust subscriber authentication and fraud protection. Continue reading ‘Verizon Wireless adds BilltoMobile payment service for online purchases’

24
Mar
10

Complex ecosystem threatens mobile’s success: CTIA panel

By Umer Tanveer 2 Comments
Categories: Digital Content, Digital Marketing and Digital Trends
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LAS VEGAS – Mobile is a great way for brands to connect with consumers, but the complexity of the ecosystem is going to make it hard for it to succeed, according to CTIA panelists.

The “Evolution of an Ecosystem – How Technology Influences Marketing” panel at CTIA discussed how the ecosystem is evolving and how mobile has influenced consumer purchase decisions. In addition, the panel also discussed how to measure mobile advertising, whether it consists of a successful campaign or not.
 
“I think regarding the ecosystem, we’re not that early,” said Kai Buehler, CEO of MindMatics, Santa Monica, CA. “We’re in a position where the Internet was 10 years ago.

“The application universe has evolved in the past 18 months,” he said. “How did it evolve that quickly? It’s just how much usability these devices have and how easy it is. It’s mind boggling.” Continue reading ‘Complex ecosystem threatens mobile’s success: CTIA panel’

11
Mar
10

Miller Lite uses mobile to court basketball fans during March Madness

By Umer Tanveer 3 Comments
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile and News
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MillerCoors has added to its iPhone portfolio with a new application called Tip ‘n Spin launched to coincide with March Madness and the NCAA basketball tournament.

The new application provides a brand experience for legal-drinking-age basketball fans, letting them compete and earn points by balancing a basketball on a Miller Lite bottle with their iPhone. The application was created by digital marketing agency Digitas in partnership with mobile media agency MediaMob Inc.

“Miller’s strategy is to provide their target audience with a fun experience to engage with the Miller Lite brand during the March Madness tournament,” said Matt Snyder, founder/president of MediaMob, Arlington, MA. “This is the sixth app from Miller Lite, making it one of the most heavily invested CPG brands on the iPhone app platform.

“They view Tip ‘n Spin as an excellent way to put a fun, engaging experience into the hands of their target audience and then have them share that experience with their social tribe—on their iPhones as well as on Facebook,” he said.

With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe’s VivaKi. Continue reading ‘Miller Lite uses mobile to court basketball fans during March Madness’

08
Mar
10

Ground rules for mobile marketing to kids

By Umer Tanveer 2 Comments
Categories: Digital Content, Digital Marketing and Digital Trends
Tags: , , , , , , ,

As a mother who also happens to be president of a mobile marketing company, I face a perplexing dilemma on a daily basis.

In my role as a marketer, the thought of sending mobile content to kids puts dollar signs in my eyes, but as a mother, it conflicts with every protective instinct I have.

The mother in me rails against the possibility of inappropriate content and dangerous chat sessions. But the marketer in me says, “Yes, this can be done, it can be done appropriately, and kids can learn from it.”

My 11-year-old has been clamoring for a mobile phone since he was nine. I have resisted – until now.

Ten years ago GPS technology was not built into our mobile devices, but now that it is here and we can monitor the movements of our kids wherever they go, why should not every child have a mobile phone?

A 2007 study by Nielsen Co. reported that 35 percent of American “tweens” (kids 8-12), own a mobile phone, and 20 percent of them have used text messaging. Continue reading ‘Ground rules for mobile marketing to kids’

02
Mar
10

Universal Pictures Repo Men movie sells organs via bar code scanning

By Umer Tanveer 1 Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps and News
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Universal Pictures is running a promotion for its “Repo Men” movie that integrates mobile bar codes with the campaign’s offline media to drive deeper engagement and buzz around the film.

The movie’s plot involves selling organs via bar code scanning so it is not only a good digital integration but also a cool tie-in with the subject of the film. In addition to helping Universal conceive this program, digital marketing agency 360i also coordinate with Red Laser, a mobile bar code scanner application.

“The strategy was to give consumers a reward for their interest in the property,” said Ben Blatt, manager of digital marketing at Universal, Universal City, CA. “Movie marketing is typically very overt and doesn’t try to hide anything. 

“A piece of artwork very often has images of the main stars in the film and a tagline to go with it,” he said. “When we decided to tease the film with compelling creative that was meant solely to pique the country’s interest in a world of artificial organs, we needed a way to provide them with more information. Continue reading ‘Universal Pictures Repo Men movie sells organs via bar code scanning’

02
Mar
10

Luxury brands need 360-degree mobile strategy

By Umer Tanveer 1 Comment
Categories: Digital Content, Digital Marketing and Digital Trends
Tags: , , , , , , , , ,

The luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more. 

For example, luxury brand Chanel is promoting its newest collection via mobile. The new Chanel Haute Couture Spring-Summer 2010 application lets users view the 2010 collection, get the latest news about the brand and find a boutique near them.

“Luxury brands have a great way to engage with consumers on the iPhone,” said Marcus Startzel, senior vice president of sales at Millennial Media, Baltimore, MD. “These companies have premium brands, without question.   Continue reading ‘Luxury brands need 360-degree mobile strategy’

22
Feb
10

ShopStyle connects retail partners to on-the-go consumers

By Umer Tanveer 1 Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, News, SMS and Web Portal
Tags: , , , , , ,

ShopStyle, an apparel and accessories search engine that aggregates from brands such as Diesel, American Eagle Outfitters, Levi’s and Marc Jacobs, has gone mobile to extend its brand and help retailers reach mobile consumers.

The application lets consumers browse fashion apparel by brand or category and features items for men, women and children, as well as accessories such as bags, shoes and furniture. Consumers are redirected to the retailer’s checkout page but remain within the application.

“We’re the leading fashion search engine and social shopping site,” said Andy Moss, cofounder/vice president and general manager of ShopStyle, San Francisco. “We wanted to extend that brand so people could use ShopStyle on the go simply because of the belief that mobile will make-up more and more consumer traffic in the future.” Continue reading ‘ShopStyle connects retail partners to on-the-go consumers’

22
Feb
10

Fifth Third Processing Solutions taps Transaction Wireless for mobile gift cards

By Umer Tanveer 1 Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps and News
Tags: , , , , , , , , ,

Fifth Third Processing Solutions is offering mobile infrastructure, commerce and marketing company Transaction Wireless’s virtual gift card platform to its merchant partners.

Fifth Third, an electronic payments and credit, debit and gift card processing services provider, is using TW’s wGiftCard suite of products. The target clients are tier-one national retailers and restaurants, as well as local and regional merchants.

“Fifth Third Processing Solutions’ strategy and commitment to our clients is to provide our customers with the solutions and services that they need to deliver products that will help build their brand and their customer loyally, in addition to creating payment and operational efficiencies,” said Lynn Rhoads, vice president of communications and marketing director at Fifth Third Processing Solutions, Cincinnati, OH.

“This relationship with TW allows customers to continue to look to Fifth Third Processing Solutions for all of their payments needs,” she said. “Mobile isn’t necessarily a solution but an opportunity. Continue reading ‘Fifth Third Processing Solutions taps Transaction Wireless for mobile gift cards’

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