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	<title>Converge Weekly &#187; Taha Hameedi</title>
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		<title>Converge Weekly &#187; Taha Hameedi</title>
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		<title>Apple Unveils Ping: Social Media For Music</title>
		<link>http://blog.converget.com/2010/09/06/apple-unveils-ping-social-media-for-music/</link>
		<comments>http://blog.converget.com/2010/09/06/apple-unveils-ping-social-media-for-music/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 05:01:51 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[Ping]]></category>
		<category><![CDATA[social media for music]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=9849</guid>
		<description><![CDATA[Apple&#8217;s big announcement this week was the unveiling of plans for Ping, a new social networking platform designed to help listeners better discover music. &#8220;It&#8217;s sort of like Facebook and Twitter meet iTunes,&#8221; Apple Chief Executive Steve Jobs said of the new service. He described it as a social network all about music. Too bad [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&amp;blog=9931835&amp;post=9849&amp;subd=converget&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Subway and Sony fire up a joint mobile marketing campaign</title>
		<link>http://blog.converget.com/2010/09/06/subway-and-sony-fire-up-a-joint-mobile-marketing-campaign/</link>
		<comments>http://blog.converget.com/2010/09/06/subway-and-sony-fire-up-a-joint-mobile-marketing-campaign/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 04:49:30 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Promotional Campaign]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony PlayStation]]></category>
		<category><![CDATA[online marketing campaign]]></category>
		<category><![CDATA[Subway]]></category>
		<category><![CDATA[Sony Computer Entertainment]]></category>
		<category><![CDATA[Fiery Footlong Frenzy Fueled by PlayStation]]></category>
		<category><![CDATA[twitter alerts]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=9841</guid>
		<description><![CDATA[To promote its new line of spicy submarine sandwiches, the Subway restaurant chain is cooperating with Sony Computer Entertainment America LLC in an online marketing campaign that offers consumers the chance to win new Sony PlayStation products before they’re available in stores. The campaign, entitled Fiery Footlong Frenzy Fueled by PlayStation, encourages consumers to get [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&amp;blog=9931835&amp;post=9841&amp;subd=converget&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Brand Icons &#8216;Guest Star&#8217; in Xerox Campaign</title>
		<link>http://blog.converget.com/2010/09/06/brand-icons-guest-star-in-xerox-campaign/</link>
		<comments>http://blog.converget.com/2010/09/06/brand-icons-guest-star-in-xerox-campaign/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 04:39:49 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[Marriott]]></category>
		<category><![CDATA[Target]]></category>
		<category><![CDATA[xerox]]></category>
		<category><![CDATA[Ready for real business campaign]]></category>
		<category><![CDATA[motion-sensor billboards]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=9838</guid>
		<description><![CDATA[Xerox is prepping a new campaign, via Y&#38;R, New York, as part of an effort to position itself as more than just a copier company. The effort spans TV, print, out-of-home and digital, and is one of the largest brand initiatives in decades for Xerox. The move follows the company’s acquisition of Affiliated Computer Services [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&amp;blog=9931835&amp;post=9838&amp;subd=converget&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Bench launches innovative 3D marketing campaign</title>
		<link>http://blog.converget.com/2010/09/03/bench-launches-innovative-3d-marketing-campaign/</link>
		<comments>http://blog.converget.com/2010/09/03/bench-launches-innovative-3d-marketing-campaign/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 06:49:07 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[Interactive 3D]]></category>
		<category><![CDATA[bench]]></category>
		<category><![CDATA[holographic art]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=9791</guid>
		<description><![CDATA[Bench has been one of the UK&#8217;s most boundary-breaking fashion brand for more than two decades and this year it takes things to a whole new dimension with the launch of its innovative 3D marketing campaign for the brand&#8217;s Autumn/Winter 2010 collection. The 3D theme will be expressed in a variety of ways, physical, online [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&amp;blog=9931835&amp;post=9791&amp;subd=converget&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/09/03/bench-launches-innovative-3d-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Nokia asks consumer’s to create apps</title>
		<link>http://blog.converget.com/2010/09/03/nokia-asks-consumer%e2%80%99s-to-create-apps/</link>
		<comments>http://blog.converget.com/2010/09/03/nokia-asks-consumer%e2%80%99s-to-create-apps/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 06:39:40 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Flash App]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Mobile Application]]></category>
		<category><![CDATA[Nokia Ovi Store]]></category>
		<category><![CDATA[Nokia N8]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=9786</guid>
		<description><![CDATA[Nokia India, today announced the “Make My app” contest inviting consumers across India to send in exciting new ideas for mobile applications. Three best entries will win a cool new Nokia N8, and the winning ideas will be developed into downloadable applications by professional developers and placed on the Ovi Store for consumers to download [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&amp;blog=9931835&amp;post=9786&amp;subd=converget&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/09/03/nokia-asks-consumer%e2%80%99s-to-create-apps/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>Under Armour Wants to Dress Athletic Young Women</title>
		<link>http://blog.converget.com/2010/09/03/under-armour-wants-to-dress-athletic-young-women/</link>
		<comments>http://blog.converget.com/2010/09/03/under-armour-wants-to-dress-athletic-young-women/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 06:29:50 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Int. Case Study]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Digital Campaign]]></category>
		<category><![CDATA[under armour]]></category>
		<category><![CDATA[sportswear]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=9783</guid>
		<description><![CDATA[With brawny athletes wearing its sleek, sweat-absorbing apparel in hard-charging situations, the sportswear maker Under Armour became the brand of choice for young men in their teens and 20s. Now the company is aiming to win over a new audience — active young women. “Women’s apparel some day will be larger than our men’s apparel [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&amp;blog=9931835&amp;post=9783&amp;subd=converget&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/09/03/under-armour-wants-to-dress-athletic-young-women/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Resort Combines Facebook Places, Gowalla, Nike+ for Social Media Skiing</title>
		<link>http://blog.converget.com/2010/09/02/resort-combines-facebook-places-gowalla-nike-for-social-media-skiing/</link>
		<comments>http://blog.converget.com/2010/09/02/resort-combines-facebook-places-gowalla-nike-for-social-media-skiing/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 11:17:03 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Activation]]></category>
		<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[location based service]]></category>
		<category><![CDATA[NIKE PLUS]]></category>
		<category><![CDATA[advanced RFID tags]]></category>
		<category><![CDATA[Gowalla]]></category>
		<category><![CDATA[facebook places]]></category>
		<category><![CDATA[vail resorts]]></category>
		<category><![CDATA[epicmix]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=9755</guid>
		<description><![CDATA[This winter, skiers and snowboarders will be hitting the the slopes in a whole new way. Rather than just flying through moguls or sailing off half-pipes, mountain-goers might soon be &#8220;checking in.&#8221; Colorado-based Vail Resorts is launching a new location-based social media service at its many mountain destinations&#8211;some of which are the largest in the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&amp;blog=9931835&amp;post=9755&amp;subd=converget&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Where Should Brands Spend Their Social Media Budget?</title>
		<link>http://blog.converget.com/2010/09/02/where-should-brands-spend-their-social-media-budget/</link>
		<comments>http://blog.converget.com/2010/09/02/where-should-brands-spend-their-social-media-budget/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 07:29:51 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand spend]]></category>
		<category><![CDATA[campaign spending]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[social media budget]]></category>
		<category><![CDATA[social media marketing strategy]]></category>
		<category><![CDATA[social media spending]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=9718</guid>
		<description><![CDATA[Brands have come to terms with the impact that social media is having on consumers and the importance it holds for brands as well, thereby increasing their budget allocation on social media. However, how a brand spends that budget is also a key factor for getting out the right impact. This depends obviously on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&amp;blog=9931835&amp;post=9718&amp;subd=converget&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/09/02/where-should-brands-spend-their-social-media-budget/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>Google buys SocialDeck. Yep, another social media company</title>
		<link>http://blog.converget.com/2010/09/02/google-buys-socialdeck-yep-another-social-media-company/</link>
		<comments>http://blog.converget.com/2010/09/02/google-buys-socialdeck-yep-another-social-media-company/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 07:11:35 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile games]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[angstro]]></category>
		<category><![CDATA[socialdeck]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=9715</guid>
		<description><![CDATA[Google has acquired a mobile social gaming company called SocialDeck, in what is just its latest addition to a shopping spree of social media startups. This latest acquisition comes just three days after its last one, the purchase of Angstro, was confirmed. The rapid and mass buyouts of so many social companies highly suggest Google [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&amp;blog=9931835&amp;post=9715&amp;subd=converget&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/09/02/google-buys-socialdeck-yep-another-social-media-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Google buys yet another social media company, Angstro</title>
		<link>http://blog.converget.com/2010/09/01/google-buys-yet-another-social-media-company-angstro/</link>
		<comments>http://blog.converget.com/2010/09/01/google-buys-yet-another-social-media-company-angstro/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 04:56:49 +0000</pubDate>
		<dc:creator>Taha Hameedi</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Zynga]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[slide]]></category>
		<category><![CDATA[angstro]]></category>
		<category><![CDATA[aardvark]]></category>
		<category><![CDATA[jambool]]></category>
		<category><![CDATA[jaiku]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=9688</guid>
		<description><![CDATA[There is no questioning Google&#8217;s eagerness to catapult into the social networking arena. It has just pulled out its wallet to add another company to its growing social portfolio, Angstro. Angstro describes itself as an aggregator of content across &#8220;professional networks,&#8221; combing through some of the hottest online properties to provide information that it relevant [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&amp;blog=9931835&amp;post=9688&amp;subd=converget&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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