Love them or hate them, MTV is utilizing social media to promote the second season of its reality hit TV show, Jersey Shore. This week, the network is hyping the much anticipated return of the guidos and guidettes with a Facebook game and an iPhone app. Continue reading ‘Social Media Goes GTL With Jersey Shore Facebook Game & iPhone App’
Author Archive for tahameedi
Online campaigns are becoming a popular way for companies to promote their brands. New companies and new markets are joining in with the digital arena and exploring it for new ventures for their brands. Where it is a rare sight of online rivalry between Indian companies, Tata Motors has taken its online campaign to target Maruti Suzuki Swift. Continue reading ‘Tata Motors running an advertising campaign for Indica Vista targeting potential Maruti Swift customers!’
LG Electronics (LG), a global leader and technology innovator in consumer electronics, has become a Team and Technology Partner to Red Bull Racing in the FIA Formula One World Championship™.
The new multi-season partnership extends LG’s successful ongoing relationship with the series. A Global Partner and a Technology Partner of Formula 1™, LG’s brand presence has significantly increased in a sport with one of the largest regular global TV audiences. Continue reading ‘LG AND RED BULL RACING JOIN FORCES IN FORMULA 1™’
Time Out New York presents the world`s first ever magazine cover to be enhanced by mobile augmented reality. The TONY Kids` August issue will actually sing from the newsstands. With your smartphone, point at the magazine cover and enjoy a video of P.S. 22, the Webby Award-winning fifth-grade chorus from Staten Island, which has found national fame on YouTube. All you need is to activate the TONY Kids P.S. 22 channel on the free junaio® browser. Continue reading ‘TIME OUT NEW YORK KIDS’ AUGUST COVER COMES ALIVE WITH AUGMENTED REALITY’
Edge shaving gel has started with its new online campaign, featuring the comedian John Caparulo. In a video on the Edge shave gel website EdgeShaveZone.com, John explains what irritates him about pickup basketball games.
The comedian is making fun of life’s little annoyances to highlight how Edge helps prevent shaving irritation. Continue reading ‘An Insurgent Campaign for a Shaving Gel’
In the last post about Ford Explorer being revealed via social media, it was mentioned that Ford has taken a rather unconventional route to launching its new model, and that the apprehensions of the unveiling are high. The 2011 Ford Explorer redesign unveiled Monday signals the biggest change to the automaker’s signature sports utility vehicle since it was introduced in 1990, making it more fuel efficient, with more carlike looks and a smoother ride.
But the Explorer’s social media marketing is also turning heads. Continue reading ‘As 2011 Ford Explorer turns heads, so does its marketing campaign’
The idea of taking social media “on the road” occurred to MapHook Inc. founder and CEO Paul Carter when he was on a tour bus in England going through the village of Tyburn near the Marble Arch. The tour guide mentioned that it used to be the site where London criminals were hanged 24 at a time.
On the way to the gallows, the prisoners went to a nearby pub for their last beer, which, legend says, was the origin of the expression “One for the road.” The accompanying policeman could not drink and stayed on the paddy wagon, leading to the expression “On the wagon.” Continue reading ‘MapHook takes social media on the road’
Proactive businesses realized years ago that providing amazing customer service is an excellent tool for customer acquisition and retention. However, the challenge for today’s companies is that the nature of customer service is changing dramatically. The days where you could just set up a call center to field complaints and be done with it are over — today’s savviest companies aren’t waiting for customers to come to them, they’re going to where their customers are and engaging with them directly. Continue reading ‘How to Use Proactive Social Customer Service to Build Your Brand’
Social media is a great tool that offers its user diverse options, that can give them new opportunities to present their offering to the public everytime. Here are eight new tips related to social media shared at a recent National Conference on Volunteering and Service in New York:
* Message shorter. There is one big “missing” in the use of social media, says Twitter co-founder and Chairman Jack Dorsey. Too many groups get their messaging wrong, he says. “You’re more successful if you focus on simplifying your message,” Continue reading ‘Social Media: 8 New Ways to Make Waves’
Flipboard is the new social magazine for iPad. Flipboard does not function as a publication like Sports Illustrated, Wired, and several others that provide information pre-loaded by the publisher itself. Instead, it is formed by the information we share as friends, family, and colleagues. If this development builds its space in the consumers’ lives, is yet to be determined. Continue reading ‘Flipboard for iPad: a free, personalized, social magazine’
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