Author Archive for reemadada

29
Apr
10

College Students Addicted To Social Media

According to a new study, college students are addicted to cell phones, social media and the Internet and even experience the same withdrawal symptoms as substance abuse addicts do.

The study, titled “24 Hours: Unplugged” is based on the experiences of 200 students at the University of Maryland at College Park who were asked to give up all social media for 24 hours, including text messaging, e-mail, iPhones, Twitter and Facebook. The research was conducted by the university’s International Center for Media & the Public Agenda in late February and early March.

“We were surprised by how many students admitted that they were ‘incredibly addicted’ to media,” said Susan D. Moeller, a journalism professor and director of the center, who was quoted by the New York Daily News. “But we noticed that what they wrote at length about was how they hated losing their personal connections. Going without media meant, in their world, going without their friends and family.” Continue reading ‘College Students Addicted To Social Media’

25
Mar
10

10 Essential Rules for Brands in Social Media

These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly essential strategies you should follow to effectively use social media to build your business. Questions abound: Do Facebook fans drive sales? Why should I fund forums for consumers to pillory my products, ridicule my service and tout the competition? And, whatever I decide to do, how I will I know if it’s working?

In the search for truth, sometimes social media is its own worst enemy. With a self-credentialed guru waiting at every click, finding actionable, fact-based insight is tricky.

So, in a modest attempt to bring a dose of sanity to this intellectual frat party, I’ve reined my impulse to lob more “personal picks” into the fray. Instead, I’ll follow the wisdom of an august data mining colleague to just “let the data speak.” Continue reading ’10 Essential Rules for Brands in Social Media’

20
Mar
10

Facebook beats Google in US for first time: tracker

Social-networking star Facebook surpassed Google to become the most visited website in the United States for the first time last week, industry analysts showed.

Facebook’s homepage finished the week ending March 13 as the most visited site in the country, according to industry tracker Hitwise.

The “important milestone,” as described by Hitwise director of research Heather Dougherty, came as Facebook enjoyed a massive 185 percent increase in visits in the same period, compared to the same week in 2009.

By comparison, visits to search engine home Google.com increased only nine percent in the same time — although the tracker does not include Google property sites such as the popular Gmail email service, YouTube and Google Maps. Continue reading ‘Facebook beats Google in US for first time: tracker’

15
Mar
10

Will too many Facebook friends be the downfall of social media?

Just as brands up their spending on social media marketing, potentially worrying news reaches the industry: consumers are trusting their friends a lot less than they used to.

An Edelman report recently found that only a quarter of those surveyed considered friends and peers to be credible sources of information. That’s down from almost half in 2008.

The findings have stirred up interest for obvious reasons, not least because the trust that consumers place in peer recommendations has been one of the primary drivers of the social web. It’s what has PR and digital agencies evangelising, and brands shifting marketing dollars online.

This precarious drop in trust is bad news. But is it surprising? Continue reading ‘Will too many Facebook friends be the downfall of social media?’

07
Mar
10

Social Media Marketing from ‘Compare the Meerkat’

One of the most interesting marketing campaigns of recent times in my opinion is Compare the Markets. The marketing guys here seem to be trying some viral marketing which is usually seen in movies. The main character is a Russian meerkat named Aleksandr Orlov, has somehow got himself in a mess with similar website CompareTheMarket.com due to his similar domain name. Continue reading ‘Social Media Marketing from ‘Compare the Meerkat’’

07
Mar
10

Feline Frenzy – Another Facebook Game from Pakistan, a Good One!

Feline Frenzy is what they have named it; a Facebook Game from Islamabad based start-up called White Rabbit.

Play Feline Frenzy here:http://apps.facebook.com/feline-frenzy/

Gameplay is about throwing boots at birds in the sky from a thrower that can turn right or left to aim the birds. Continue reading ‘Feline Frenzy – Another Facebook Game from Pakistan, a Good One!’

07
Mar
10

Worlds of Email Marketing and Twitter Collide

In another sign of how the lines between traditional digital marketing and social media are blurring, email marketer ExactTarget has acquired Twitter management tool CoTweet for an undisclosed sum. ExactTarget, based in Indianapolis, has tools that allow companies to target email marketing pitches and related “permission-based” web campaigns, and has a customer list that includes Expedia, Home Depot, Gannett Co. and Wellpoint Inc.

Although it does some text messaging as part of its marketing services, it is not known for its work with social media. The CoTweet acquisition is clearly an attempt to change that. Continue reading ‘Worlds of Email Marketing and Twitter Collide’

02
Mar
10

Social Media: The Cult of Toyota

Toyota might be telling Capitol Hill it wants to regain the public trust, but judging from Facebook, it may not have lost it.

According to Doug Frisbie, Toyota Motor Sales USA’s national social media and marketing integration manager, the automaker has actually grown its Facebook fan base more than 10% since late January, around the time of the marketer’s Jan. 21 recall announcement and its Jan. 26 stop-sale date. Continue reading ‘Social Media: The Cult of Toyota’

27
Feb
10

iTunes Breaks The 10 Billion Song Downloads Barrier

Its finally happened! Apple iTunes has broken the 10 billion song download barrier. The iTunes song download counter hit 10 billion and it was a milestone that Apple had been counting down to for the last two weeks.

Apple’s iTunes store sold its 10 billionth song on Wednesday (Feb. 24), thanks to massive sales of tracks by Black Eyed Peas, Lady Gaga and Coldplay.

Apple revealed that Black Eyed Peas’ “I Gotta Feeling” is iTunes’ all-time most-downloaded song, with”Boom Boom Pow” coming in at No. 3. Lady Gaga is the solo artist with the most songs in the top 25, with “Poker Face” (No. 2), “Just Dance” (No. 6) and “Bad Romance” (No. 22) all making the list. Other acts with tracks in the top 10 include Jason Mraz, Coldplay, Flo Rida, Taylor Swift, Leona Lewis and Ke$ha. Continue reading ‘iTunes Breaks The 10 Billion Song Downloads Barrier’

26
Feb
10

Twitter to the fore in telling news

The idea that social media may replace traditional news sources in the age of Web 2.0 has never been more real. When software professional Kiran Jonnalagadda, trapped in the smoke-filled fifth floor of the Carlton Towers in Bangalore, wrote on the micro-blogging site Twitter about his experience, he instantly became the primary source of information for many.

This included traditional news sources such as newspapers and television channels who were still on their way to the spot. Tweeple – twitter parlance for micro-bloggers – re-tweeted his messages about the fire, links to photographs that he was updating real-time using GPRS and witty appeals to friends to stop calling him in panic. Continue reading ‘Twitter to the fore in telling news’




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