A recent survey from Weber Shandwick and KRC Research of a broad cross-section of non-profit executives across the U.S., showed that while 88 percent of them are “experimenting” with social media, only 51 percent are actively using social media in their organizations, and an astounding 79 percent aren’t sure how to demonstrate its value to others in their organizations.
People in no-profits are not only smartest in marketing but more importantly they are committed to what they do. So why are they having such a hard time figuring out how to use social media? The answer has implications far beyond the non-profit world and speaks to marketers everywhere who are struggling to convince clients to embrace social media.
Probably the most telling comment on the report comes from Stephanie Bluma, co-lead of the study: “While two-thirds of nonprofit executives believe social media has a positive impact on their communications with external audiences, they are less convinced about social media’s resonance with donors, journalists and policy makers.”
Continue reading ‘Non-Profits Need to Get Clued In to Social Media’
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