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	<title>Converge Weekly &#187; Farheen Aqueel</title>
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		<title>Converge Weekly &#187; Farheen Aqueel</title>
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		<title>New Campaign Builds Burberry&#8217;s Digital Edge</title>
		<link>http://blog.converget.com/2010/06/29/new-campaign-builds-burberrys-digital-edge/</link>
		<comments>http://blog.converget.com/2010/06/29/new-campaign-builds-burberrys-digital-edge/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 05:44:53 +0000</pubDate>
		<dc:creator>Farheen Aqueel</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
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		<category><![CDATA[Viral Marketing]]></category>
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		<category><![CDATA[Website]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[facebook fans]]></category>
		<category><![CDATA[Burberry]]></category>
		<category><![CDATA[digital initiatives]]></category>
		<category><![CDATA[Digital Edge]]></category>
		<category><![CDATA[digital hands]]></category>
		<category><![CDATA[motion-responsive images]]></category>
		<category><![CDATA[London-based Burberry]]></category>
		<category><![CDATA[social media website]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8380</guid>
		<description><![CDATA[Burberry, which has been staking out its claim as one of the most tech-savvy luxury brands around, has taken the wraps off a new ad campaign that allows users to get their digital hands on the clothing and accessories &#8212; zooming, dragging and rotating the motion-responsive images in an innovative way. Users can select and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8380&subd=converget&ref=&feed=1" />]]></description>
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		<title>Malaysia Airlines dabbles in mobile augmented reality with deals and directions</title>
		<link>http://blog.converget.com/2010/06/24/malaysia-airlines-dabbles-in-mobile-augmented-reality-with-deals-and-directions/</link>
		<comments>http://blog.converget.com/2010/06/24/malaysia-airlines-dabbles-in-mobile-augmented-reality-with-deals-and-directions/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 05:02:09 +0000</pubDate>
		<dc:creator>Farheen Aqueel</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Mobile Augmented Reality]]></category>
		<category><![CDATA[iPad kiosks]]></category>
		<category><![CDATA[Malaysia Airlines]]></category>
		<category><![CDATA[Kuala]]></category>
		<category><![CDATA[iPhone mobile app]]></category>
		<category><![CDATA[check-in desk]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8330</guid>
		<description><![CDATA[Hot on the heels of unveiling iPad kiosks at Kuala Lumpur station, Malaysia Airlines has already started on its next travel technology project – mobile augmented reality. Working once again with SITA Lab, the development wing of airline and airport tech firm SITA, Malaysia’s existing iPhone mobile app will soon have augmented reality functionality built [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8330&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/06/24/malaysia-airlines-dabbles-in-mobile-augmented-reality-with-deals-and-directions/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>BP Oil Spill and Digital Marketing</title>
		<link>http://blog.converget.com/2010/06/24/bp-oil-spill-and-digital-marketing/</link>
		<comments>http://blog.converget.com/2010/06/24/bp-oil-spill-and-digital-marketing/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 04:41:08 +0000</pubDate>
		<dc:creator>Farheen Aqueel</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Microsite]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web Portal]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Yahoo!]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[BP Oil Spill]]></category>
		<category><![CDATA[Gulf of Mexico oil spill]]></category>
		<category><![CDATA[Deepwater Horizon]]></category>
		<category><![CDATA[BoycottBP]]></category>
		<category><![CDATA[BP Public Relations]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8323</guid>
		<description><![CDATA[BP has been taking on a multi-faceted marketing campaign in attempt to offset the bad press as a result of the Gulf of Mexico Oil Spill. Recently, BP began bidding on  keywords such as “Deepwater Horizon,” “Gulf of Mexico oil spill,” and “oil spill,” in which the landing page provides information on BP’s response to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8323&subd=converget&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Volkswagen’s new guerrilla campaign encourages people to try the ’fast lane’</title>
		<link>http://blog.converget.com/2010/06/23/video-volkswagen%e2%80%99s-new-guerrilla-campaign-encourages-people-to-try-the-%e2%80%99fast-lane%e2%80%99/</link>
		<comments>http://blog.converget.com/2010/06/23/video-volkswagen%e2%80%99s-new-guerrilla-campaign-encourages-people-to-try-the-%e2%80%99fast-lane%e2%80%99/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 05:59:38 +0000</pubDate>
		<dc:creator>Farheen Aqueel</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[volkswagen]]></category>
		<category><![CDATA[guerrilla campaign]]></category>
		<category><![CDATA[slide]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8296</guid>
		<description><![CDATA[As viral and guerrilla marketing goes, the whole concept is to think outside of the box. Way out of the box. That’s why few brands have success with these types of ads because they’re either afraid that what they’re doing is not in tune with their brand’s image or they’re simply worried that what they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8296&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/06/23/video-volkswagen%e2%80%99s-new-guerrilla-campaign-encourages-people-to-try-the-%e2%80%99fast-lane%e2%80%99/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>Choice Hotels Chooses the Movitas Mobile Conference Solution</title>
		<link>http://blog.converget.com/2010/06/23/choice-hotels-chooses-the-movitas-mobile-conference-solution/</link>
		<comments>http://blog.converget.com/2010/06/23/choice-hotels-chooses-the-movitas-mobile-conference-solution/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 05:30:23 +0000</pubDate>
		<dc:creator>Farheen Aqueel</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Mobile Web]]></category>
		<category><![CDATA[Choice Hotels]]></category>
		<category><![CDATA[Movitas Mobile Conference Solution]]></category>
		<category><![CDATA[mobile messaging]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8293</guid>
		<description><![CDATA[Choice Hotels International, Inc., one of the largest hotel franchisors in the world with over 6,000 locations, expanded the value of its annual franchisee convention experience with the help of the Movitas mobile conference solution. The mobile solution they chose, built upon a campaign system that integrates mobile content, messaging, advertising and social media, was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8293&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/06/23/choice-hotels-chooses-the-movitas-mobile-conference-solution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>SMS GupShup’s mobile social network surpasses 150 advertisers</title>
		<link>http://blog.converget.com/2010/06/23/sms-gupshup%e2%80%99s-mobile-social-network-surpasses-150-advertisers/</link>
		<comments>http://blog.converget.com/2010/06/23/sms-gupshup%e2%80%99s-mobile-social-network-surpasses-150-advertisers/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 05:17:36 +0000</pubDate>
		<dc:creator>Farheen Aqueel</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Puma]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[GupShup]]></category>
		<category><![CDATA[ICICI]]></category>
		<category><![CDATA[Airtel]]></category>
		<category><![CDATA[Tata]]></category>
		<category><![CDATA[eBay India]]></category>
		<category><![CDATA[mobile communities]]></category>
		<category><![CDATA[Maybelline]]></category>
		<category><![CDATA[Kingfisher]]></category>
		<category><![CDATA[Sun Microsystems]]></category>
		<category><![CDATA[ING Financial]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8290</guid>
		<description><![CDATA[SMS GupShup, which is India’s largest social network with over 30 million users, announced that more than 150 advertisers have run campaigns on its network. Among the companies that used the network to spread its message we find such brands as eBay India, ICICI, Pepsi, Airtel and Tata. According to SMS GupShup, mobile communities are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8290&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/06/23/sms-gupshup%e2%80%99s-mobile-social-network-surpasses-150-advertisers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>Never mind the marketing, feel the experience</title>
		<link>http://blog.converget.com/2010/06/22/never-mind-the-marketing-feel-the-experience/</link>
		<comments>http://blog.converget.com/2010/06/22/never-mind-the-marketing-feel-the-experience/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 06:01:26 +0000</pubDate>
		<dc:creator>Farheen Aqueel</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Consumer Engagement]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[feel the experience]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Liverpool]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8265</guid>
		<description><![CDATA[In the age of the internet and virtual reality, real-life physical interaction matters more than ever — as the great and the good of the advertising world can testify while they descend on the annual Cannes Lions festival in the south of France this week. In fact, as brands struggle to engage audiences with traditional [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8265&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/06/22/never-mind-the-marketing-feel-the-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Apps, iPad Making Splash in Political World</title>
		<link>http://blog.converget.com/2010/06/22/apps-ipad-making-splash-in-political-world/</link>
		<comments>http://blog.converget.com/2010/06/22/apps-ipad-making-splash-in-political-world/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 05:38:07 +0000</pubDate>
		<dc:creator>Farheen Aqueel</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[political campaigns]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8259</guid>
		<description><![CDATA[A new trend has emerged in the political world over the last year that could change the way Americans interface with political campaigns. Politicians are turning to apps on mobile devices as a way to both stay in touch with their campaign supporters and solicit them for campaign contributions. “The demand for it, to be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8259&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/06/22/apps-ipad-making-splash-in-political-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Big name companies &#8216;ambush&#8217; World Cup</title>
		<link>http://blog.converget.com/2010/06/21/big-name-companies-ambush-world-cup/</link>
		<comments>http://blog.converget.com/2010/06/21/big-name-companies-ambush-world-cup/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 11:24:38 +0000</pubDate>
		<dc:creator>Farheen Aqueel</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Youtube]]></category>
		<category><![CDATA[world cup]]></category>
		<category><![CDATA[FIFA]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[The Nielsen Company]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8255</guid>
		<description><![CDATA[As millions flow into FIFA&#8217;s coffers from official World Cup sponsors, big name brands such as Nike have proven that an altogether better bet is to save the cash and simply &#8220;ambush&#8221; the event. A week into the competition and Nike, who are not an official FIFA partner, are hammering arch-rivals and official sponsors Adidas [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8255&subd=converget&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.converget.com/2010/06/21/big-name-companies-ambush-world-cup/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Death Star vs. Japan: How Adidas Survived One Viral Ad Campaign Gone Wrong</title>
		<link>http://blog.converget.com/2010/06/18/death-star-vs-japan-how-adidas-survived-one-viral-ad-campaign-gone-wrong/</link>
		<comments>http://blog.converget.com/2010/06/18/death-star-vs-japan-how-adidas-survived-one-viral-ad-campaign-gone-wrong/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 06:12:46 +0000</pubDate>
		<dc:creator>Farheen Aqueel</dc:creator>
				<category><![CDATA[Campaign Snapshot]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Campaign]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[geo-location]]></category>
		<category><![CDATA[Google Earth]]></category>
		<category><![CDATA[Facebook Connect]]></category>

		<guid isPermaLink="false">http://blog.converget.com/?p=8201</guid>
		<description><![CDATA[For Chris Barbour, the digital marketing guru behind Adidas&#8217;s sports style division (and #76 on Fast Company&#8216;s Most Creative People in Business list), innovation is always worth the risk, even if the consequences are entirely unpredictable. He told the tale of one such viral marketing strategy that went terribly awry&#8211;it ended up offending the entire [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.converget.com&blog=9931835&post=8201&subd=converget&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">farheenaqueel</media:title>
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			<media:title type="html">adidasdeathstar</media:title>
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