Farheen Aqueel « Converge Weekly

Author Archive for farheenaqueel

Mar

T MOBILE ANDROID DIGITAL OUTDOOR CAMPAIGN

London, T-Mobile has launched a digital outdoor initiative as part of its inaugural campaign promoting the T-Mobile G1, the worlds first Android-powered phone. The campaign breaks today across London Underground screens, digital 6-sheets and on LCD screens at the brand new Westfield Shopping Centre. Grand Visual created three separate executions for the T-Mobile G1 based on Saatchi & Saatchis creative concept which uses Google Mobile map icons denoting places of interest to visually announce “it’s here.” The first execution features a local chip shop with a giant pin head marking the spot. Continue reading ‘T MOBILE ANDROID DIGITAL OUTDOOR CAMPAIGN’

Mar

Digital Campaign of the Week: Action for Children

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study, Microsite, News, Social Media, Viral Marketing and Web Portal
Tags: action for children, Emily's Story, Facebook, Interactive, Social Media, Twitter, Website

Cardboard cutouts on city streets lead people to the charity’s website as part of its campaign to highlight child neglect

What is it?

An integrated campaign called Emily’s Story. It includes a 30-second film for television and online that tells the story of a girl neglected by her parents.

The charity has also created an outdoor campaign that encourages members of the public to search for and rescue 1,000 miniature cardboard cutouts of Emily that have been placed in 26 different locations across the UK. When found, they direct the rescuer to the campaign’s microsite, where they are invited to make a donation and sign a petition calling on the Government to do more to tackle the problem. According to the charity, 1.5 million children in the UK are neglected.

Continue reading ‘Digital Campaign of the Week: Action for Children’

Mar

Ric O’Barry’s SMS shoutout at the Oscars more than doubles opt-ins

By Farheen Aqueel 4 Comments

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News and Social Media
Tags: 44144, dolphin, Oscars, Ric O’Barry, SMS, sms shoutout, The Cove, The Cove's mobile campaign, Twitter

At Sunday’s Oscars, Ric O’Barry held up a sign with the mobile call-to-action asking viewers to text the keyword DOLPHIN to the short code 44144 during “The Cove” acceptance speech for Best Documentary. See post (http://blog.converget.com/2010/03/09/oscars-used-as-massive-call-to-action-for-sms-campaign/)

Waterfall Mobile powered the mobile campaign for Participant Media, and after the sign aired on television, the company noticed a spike in mobile subscribers to the keyword, with steady traffic for the next five hours. After airing on TV, there has been a huge show of support over Twitter, which is continuing to generate steady traffic to the keyword with people texting in to sign the petition. Continue reading ‘Ric O’Barry’s SMS shoutout at the Oscars more than doubles opt-ins’

Mar

Is Voice-Based Bubbly the New Twitter?

By Farheen Aqueel 3 Comments

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News and SMS
Tags: Facebook, Twitter, SMS, mobile savvy, Voice-Based Bubbly, bubbly, Bubble Motion, mobile audio messages, BubbleTalk, mobile blogging service

In India, thousands of consumers are going from tweeting to bubbling.

A hot new social-networking service dubbed Bubbly, which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing virally and with virtually zero marketing spend.

Bubbly is the brainchild of 5-year-old mobile and social app firm Bubble Motion, which is based in Silicon Valley and Singapore. Its first product was BubbleTalk, a person-to-person voice-messaging service that, instead of SMS, sends mobile audio messages and has about 100 million users now.

Continue reading ‘Is Voice-Based Bubbly the New Twitter?’

Mar

Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, Mobile, News, SMS, Viral Marketing and Web Portal
Tags: fundraising efforts, mobile donations, Non-Profit Libraries Raise Funds, SMS, Text Messaging Donations, textalibrarian.com

Mosio’s Text a Librarian, the leader in text messaging solutions for libraries, today announced its mobile donations initiative to assist non-profit libraries and library organizations in setting up mobile fundraising campaigns via SMS text messaging.

“The success of the Text For Haiti campaign provided mainstream exposure to the collective impact of micro-donations and the effectiveness of fundraising through text messaging” said Noel Chandler, Mosio’s CEO. “Mobile donations are an excellent use of SMS technology. We’re using our experience and relationships in the wireless industry to help libraries implement a new method of raising awareness and funds.”

Library budgets are being slashed while patron visits and demand for services have soared. Mobile donations offer a unique opportunity for libraries to augment existing public fundraising efforts. Individuals in the community can give to their library in manageable donations of $5-$10 through a simple mobile technology. Continue reading ‘Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds’

Mar

SPEED Fantasy Bid Best Of Web Finalist

By Farheen Aqueel 2 Comments

SPEED Fantasy Bid, where viewers watching the live broadcast of the standard-setting Barrett-Jackson Collector Car Auctions on SPEED are encouraged to test their skill at predicting the final auction sale price on a variety of collector cars and vehicles throughout the course of the auction, has been named a finalist for a 2009 Cablefax Best of the Web award in the Games category.

Launched in 2005, SPEED Fantasy Bid (http://www.speedfantasybid.com/) recorded 50,000 bids in its inaugural year. In 2010, almost 700,000 Web and wireless SMS text bids were cast in conjunction with the season-opening January auction in Scottsdale, Ariz.
Continue reading ‘SPEED Fantasy Bid Best Of Web Finalist’

Mar

Webinar: IHOP Restaurants: Mobile Marketing for Retailers

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study and News
Tags: Mobile, Mobile Marketing, webinars, Webinar, IHOP restaurants, mobile retail

How does an IHOP franchisee run mobile marketing campaigns to drive traffic to its restaurants? Register now for the March 31 free webinar case study and best-practice tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.

The hour-long webinar, which is part of the Mobile Marketer webinar series, will discuss strategies and tactics that retailers require to run effective mobile marketing campaigns.

Continue reading ‘Webinar: IHOP Restaurants: Mobile Marketing for Retailers’

Mar

YouTube Launches New Mobile Ads

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, News, Online Advertising and Viral Marketing
Tags: mobile ads, Mobile Advertising, Mobile Web, tech savvy trendsetters, Youtube

Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan.

“This is a great way for advertisers to reach YouTube viewers across multiple platforms,” says Google Strategic Partner Development Manager Taylor Cascino. “In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We’ve already seen some early campaigns run on YouTube’s mobile site by advertisers like Sony (for the DVD release of “District 9″) and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video.”

YouTube’s mobile site traffic grew by over 160% in 2009, and you can probably expect that growth to continue along with smartphone usage. Don’t forget that YouTube is the number 2 search engine on the web. That’s a lot of people searching for videos.

“The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers,” says Cascino.
Continue reading ‘YouTube Launches New Mobile Ads’

Mar

Forgot to Send a Birthday Card? Phone It In

By Farheen Aqueel 7 Comments

SHORT video messages or greetings for phones could soon be as ubiquitous as texting, or at least that’s what greeting card companies and other firms are hoping as they try out a new mobile service that delivers a brief video, with sound and music, as quickly, easily and often as cheaply as sending a text.

American Greetings has a new service that transmits a video card chosen from its Web site directly to handsets of nearly all major mobile carriers. It has used a partnership with Mogreet Inc., provider of a multimedia messaging platform, to deliver the full-motion video greeting. Mogreet, based in Venice, Calif., is also working with the National Football League Players Association and other organizations to deliver campaigns directly to cellphones.

Continue reading ‘Forgot to Send a Birthday Card? Phone It In’

Mar

New Music Game Uses Real Guitar Instead of Colored Buttons

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Trends, Gaming and News
Tags: Playstation 3, Power Gig: Rise of the SixStrin, Seven45 Studios, “Guitar Hero”, “Rock Band”, "beat-matching” mode, music game

An upcoming musical video game lets players strum a real six-string electric guitar instead of tapping buttons on a fake instrument.

“Power Gig: Rise of the SixString” is a game first and foremost. But its maker, Seven45 Studios, said players will be able to plug the guitar that comes with it into a standard amp and play real music.

“The leap to (playing) guitar will be seamless,” said Jeff Walker, vice president of marketing at Seven45.

Games such a “Guitar Hero” and “Rock Band” soared to popularity over the past several years. But lately they’ve been faltering, in part because customers have been reluctant to shell out big bucks for the fake musical instruments needed to play the games.

Continue reading ‘New Music Game Uses Real Guitar Instead of Colored Buttons’

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