Author Archive for farheenaqueel

29
Jun
10

New Campaign Builds Burberry’s Digital Edge

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, News, Social Media, Viral Marketing and Web Portal
Tags: , , , , , , , , , ,

Burberry, which has been staking out its claim as one of the most tech-savvy luxury brands around, has taken the wraps off a new ad campaign that allows users to get their digital hands on the clothing and accessories — zooming, dragging and rotating the motion-responsive images in an innovative way.

Users can select and control their perspective on the new campaign, showcasing the autumn/winter collection — making the cast members move, for example, to see how a certain handbag or boots look in action.

This latest innovation comes just a week after another first for the London-based Burberry, which has been streaming all its fashion shows online since September 2009, and was the first to do so in 3D: It didn’t just offer the Burberry Prorsum Spring Summer 2011 menswear show online, it also made the items in the show available to order during and immediately after the show. Continue reading ‘New Campaign Builds Burberry’s Digital Edge’

24
Jun
10

Malaysia Airlines dabbles in mobile augmented reality with deals and directions

By Farheen Aqueel 2 Comments
Categories: Augmented Reality, Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps and News
Tags: , , , , ,

Hot on the heels of unveiling iPad kiosks at Kuala Lumpur station, Malaysia Airlines has already started on its next travel technology project – mobile augmented reality.

Working once again with SITA Lab, the development wing of airline and airport tech firm SITA, Malaysia’s existing iPhone mobile app will soon have augmented reality functionality built in.

The initial – and, arguably, weaker – idea is based on letting the user see deals from the airline when they point their handset in the direction of a destination. Continue reading ‘Malaysia Airlines dabbles in mobile augmented reality with deals and directions’

24
Jun
10

BP Oil Spill and Digital Marketing

By Farheen Aqueel 1 Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Microsite, News, Social Media, Viral Marketing and Web Portal
Tags: , , , , , , , , , , , , ,

BP has been taking on a multi-faceted marketing campaign in attempt to offset the bad press as a result of the Gulf of Mexico Oil Spill. Recently, BP began bidding on  keywords such as “Deepwater Horizon,” “Gulf of Mexico oil spill,” and “oil spill,” in which the landing page provides information on BP’s response to the environmental disaster. Visitors can click on video updates, pictures and news releases to get the company’s perspective on their clean up efforts and tactics. Yahoo!, Google, and Bing reveal PPC ads with links to BP’s response. Continue reading ‘BP Oil Spill and Digital Marketing’

23
Jun
10

Volkswagen’s new guerrilla campaign encourages people to try the ’fast lane’

By Farheen Aqueel 2 Comments
Categories: Campaign Snapshot, News and Viral Marketing
Tags: , , ,

As viral and guerrilla marketing goes, the whole concept is to think outside of the box. Way out of the box. That’s why few brands have success with these types of ads because they’re either afraid that what they’re doing is not in tune with their brand’s image or they’re simply worried that what they do won’t go over well with the public. Continue reading ‘Volkswagen’s new guerrilla campaign encourages people to try the ’fast lane’’

23
Jun
10

Choice Hotels Chooses the Movitas Mobile Conference Solution

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile and News
Tags: , , ,

Choice Hotels International, Inc., one of the largest hotel franchisors in the world with over 6,000 locations, expanded the value of its annual franchisee convention experience with the help of the Movitas mobile conference solution. The mobile solution they chose, built upon a campaign system that integrates mobile content, messaging, advertising and social media, was designed for conferences and configured for Choice to become an indispensible resource for franchisees and show managers alike. Choice achieved its goal by engaging the convention participants each day with dynamic, relevant and useful mobile information delivered over the mobile web and via mobile messaging.

Timely and engaging mobile content was the key to the popularity of the mobile conference solution

“The response from our franchisees was overwhelmingly positive. They found that it made them feel more personally connected to the event itself,” commented Tania Hernandez-Andersen, Director, Corporate Communications, Choice Hotels. “For example, by publishing photos of franchisee award winners immediately on the mobile event site and alerting participants via text, it’s possible to honor our many award winners close to when the awards are given and not weeks after the fact.” Continue reading ‘Choice Hotels Chooses the Movitas Mobile Conference Solution’

23
Jun
10

SMS GupShup’s mobile social network surpasses 150 advertisers

By Farheen Aqueel 1 Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps, News, Social Media and Viral Marketing
Tags: , , , , , , , , , , , , , , , , , ,

SMS GupShup, which is India’s largest social network with over 30 million users, announced that more than 150 advertisers have run campaigns on its network. Among the companies that used the network to spread its message we find such brands as eBay India, ICICI, Pepsi, Airtel and Tata.

According to SMS GupShup, mobile communities are a great way for brands to engage their customers on an ongoing basis, as well as increase the customer base through viral growth. Engagement drives loyalty, resulting in a far more effective spend of marketing budget than regular advertising. Brands can get direct feedback from their customers as well as inform, interact and transact with them. Continue reading ‘SMS GupShup’s mobile social network surpasses 150 advertisers’

22
Jun
10

Never mind the marketing, feel the experience

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, News and Viral Marketing
Tags: , , , , , ,

In the age of the internet and virtual reality, real-life physical interaction matters more than ever — as the great and the good of the advertising world can testify while they descend on the annual Cannes Lions festival in the south of France this week.

In fact, as brands struggle to engage audiences with traditional messages, advertisers are increasingly looking to live events and interaction to make an impact. This strategy has been dubbed experiential marketing.

The idea is less about a brand trying to capture consumers’ attention with a sales message and more about encouraging people to participate in an experience or event that is memorable and emotional — creating a deeper, two-way connection between the consumer and the brand.

The hope is that the consumer will then become an advocate, telling friends about their positive experience. Continue reading ‘Never mind the marketing, feel the experience’

22
Jun
10

Apps, iPad Making Splash in Political World

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps, News and Viral Marketing
Tags: , , , , ,

A new trend has emerged in the political world over the last year that could change the way Americans interface with political campaigns. Politicians are turning to apps on mobile devices as a way to both stay in touch with their campaign supporters and solicit them for campaign contributions.

“The demand for it, to be able to do it, is going to grow a lot, particularly if it’s shown that apps are an effective way to raise money for a political campaign,” said Peter Scheer, executive director of the California-based First Amendment Coalition. Continue reading ‘Apps, iPad Making Splash in Political World’

21
Jun
10

Big name companies ‘ambush’ World Cup

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing and Digital Trends
Tags: , , , , , ,

As millions flow into FIFA’s coffers from official World Cup sponsors, big name brands such as Nike have proven that an altogether better bet is to save the cash and simply “ambush” the event.

A week into the competition and Nike, who are not an official FIFA partner, are hammering arch-rivals and official sponsors Adidas 4-1 for hits on video-sharing site YouTube for their respective World Cup TV adverts.

Nike scored an early opener with its campaign, featuring Wayne Rooney and Cristiano Ronaldo — then Adidas counter-attacked with a featuring David Beckham. Continue reading ‘Big name companies ‘ambush’ World Cup’

18
Jun
10

Death Star vs. Japan: How Adidas Survived One Viral Ad Campaign Gone Wrong

By Farheen Aqueel 1 Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, News and Viral Marketing
Tags: , , , ,

For Chris Barbour, the digital marketing guru behind Adidas’s sports style division (and #76 on Fast Company‘s Most Creative People in Business list), innovation is always worth the risk, even if the consequences are entirely unpredictable. He told the tale of one such viral marketing strategy that went terribly awry–it ended up offending the entire nation of Japan–at our Most Creative People conference in New York City yesterday. Here’s his story: Continue reading ‘Death Star vs. Japan: How Adidas Survived One Viral Ad Campaign Gone Wrong’

« Previous Entries

Converge Weekly (Beta)

Converge Weekly is your one-stop-portal for everything digital. Visit us to know more about what's happening locally in Pakistan and to get out-of-the-box digital ideas from all over the world.

Network with Us:

Facebook Twitter
Converge blog Share with a friend

Contact us:

Address:
D-22, Block-4, Clifton,
Karachi, Pakistan
Web:
http://www.converget.com
Email:
corporate@convergeT.com

Spotlight

Katrina Kaif

Katrina Kaif's Blog

 

September 2010
M T W T F S S
« Aug    
 12345
6789101112
13141516171819
20212223242526
27282930