Author Archive for Converge

27
May
10

Blog Awards 2010

If you have been watching this space, you already know that we’ve been harping on about the Blog Awards for some time now and it’s finally happening tomorrow (28th May, 2010) at Kohinoor Hall, Regent Plaza, Karachi. Organized by CIO and Google Pakistan, this is the first of its kind awards in Pakistan, saluting the talented minds behind the Pakistani blogosphere.

See our founding member Afreen, introduce Converge Weekly in the Blogger showcase prepared for the Blog Awards.  We’ll be covering this event tomorrow as Converge Weekly has been invited as a nominee to the 1st Annual Blog Awards Ceremony and UnConference, presented by Nokia and sponsored by DELL.

Continue reading ‘Blog Awards 2010′

13
May
10

Blog Awards – Pakistan Steps Up!

The first ever Pakistani Blog Awards are definitely bound to transform the way we play and encourage more people to step up to the plate. The bloggers community in Pakistan is being recognized for its relentless efforts and its contributions to online blogging. CIO Pakistan and Google Pakistan are at the center of the first ever Pakistani Blog Awards to be held at Regent Plaza on 28th of May, 2010.

It gives us great pleasure to announce that the Converge Weekly has been nominated in Pakistan’s first ever Blog Awards. We feel humbled to be nominated as we only stepped into the blogosphere last year with the idea of a technology blog for Converge Technologies, an all-purpose digital agency. The blog is your one-stop-portal for everything digital. The blog has many contributors that possess the required expertise and knowledge giving it a digital human voice and making the blog exceptionally special in terms of the content shared. So, dear readers, do vote for us!

Continue reading ‘Blog Awards – Pakistan Steps Up!’

01
Feb
10

Djuice & Redbull Street Style Football – Karachi

Djuice & Redbull Street Style Football tournament (earlier talked about here) kicked off in Karachi last night. The event looked promising, and its about time that such brands are taking initiatives and bringing an urban sports culture in Pakistan. It is a World Wide football tournament and 16 best football freestylers from Karachi, Lahore and Islamabad had to compete it out to fly to South Africa to face global competition in the Redbull Street Style 2010. Continue reading ‘Djuice & Redbull Street Style Football – Karachi’

04
Jan
10

Converge Digital Partners with Jazz Mobilink for Avatar

Converge Technologies proudly announces the Digital Partnership with Jazz Mobilink for Avatar Movie campaign in Pakistan. Converge has been a premium VAS provider for Mobilink since 2007. Keeping up with the tradition of offering latest multi-genre digital content, Converge has not only provided digital content for the mega-hit movie but SMS campaign on 4232 short code as well.

As the exclusive Mobile partner for the science-fiction motion picture in Pakistan, Mobilink Jazz along with Converge introduced an SMS based quiz allowing its customers to receive free Avatar content (wallpaper, screen savers, ring tones) and a chance to win free movie passes. Continue reading ‘Converge Digital Partners with Jazz Mobilink for Avatar’

02
Nov
09

CASE STUDY: UNILEVER – THE FLORA FAMILY MARATHON.

flora1Brief:

FLORA’s key property: Sponsorship of the London Marathon.

Two issues:

  • Marathon only front-of-mind for 1 week of the year.
  • Very few in FLORA’s target audience (35+ mums) interested in running a full marathon.

“How can we use the Marathon property to build FLORA’s position at the heart of the healthy family?”

Continue reading ‘CASE STUDY: UNILEVER – THE FLORA FAMILY MARATHON.’

30
Oct
09

Understanding the New Influencers

super-influencerNot long ago, you could count on your fingers and toes the number of people who shaped public opinion about your company. No more. Today, a new class of opinion leaders has emerged in an electronic free-for-all called the blogosphere. Bloggers, podcasters and micro-site publishers present both an opportunity and a problem for marketers. These new influencers can quickly shape opinions about your company by spreading information and opinions through the power of the hyperlink.

Continue reading ‘Understanding the New Influencers’

27
Oct
09

lipton yellow label’s “clear your mind” campaign!

Lipton Clear Your Mind campaign is to-date one of the biggest,  and most ambitious projects for any brand in Pakistan on a digital medium, launched by Converge Technologies. The campaign is all about keeping your thinking fresh and clear via Lipton tea and its key ingredient, theannine  - It involved audiences by encouraging participation in their SMS Challenge and Interactive games on the website.

The campaign involved both ATL and BTL mediums, as well as digital challenging users to “Clear their Minds” and attempt to solve some tricky riddles with the clarity provided by Lipton teas.

lipton cym screenshot Continue reading ‘lipton yellow label’s “clear your mind” campaign!’

26
Oct
09

Introduction To Social Media

22
Oct
09

Social Media Made Simple: The Four Steps

Whether you are a business or an individual there are many complex issues to wrestle with when it comes to social media.  Often these can be overwhelming.  Where to even begin you might ask?

Rather than be paralyzed, it’s often best to understand that there are four simple, yet critical, steps to social media which are outlined in the diagram below:

social-media-escalator Continue reading ‘Social Media Made Simple: The Four Steps’

22
Oct
09

Case Study: Paranormal Activity Social Media Success!

The team of paranormal activity has started a campaign to get prospective watchers excited about a potential wide-release and sharing their eagerness and excitement across social media sites. The rule says if 1,000,000 people demand to see “Paranormal Activity,” the film will get a wide release

Continue reading ‘Case Study: Paranormal Activity Social Media Success!’




Converge Weekly (Beta)

Converge Weekly is your one-stop-portal for everything digital. Visit us to know more about what's happening locally in Pakistan and to get out-of-the-box digital ideas from all over the world.

Network with Us:

Facebook Twitter
Converge blog Share with a friend

Contact us:

Address:
D-22, Block-4, Clifton,
Karachi, Pakistan
Web:
http://www.converget.com
Email:
corporate@convergeT.com

Spotlight

Katrina Kaif

Katrina Kaif's Blog

 

September 2010
M T W T F S S
« Aug    
 12345
6789101112
13141516171819
20212223242526
27282930