Djuice & Redbull Street Style Football tournament (earlier talked about here) kicked off in Karachi last night. The event looked promising, and its about time that such brands are taking initiatives and bringing an urban sports culture in Pakistan. It is a World Wide football tournament and 16 best football freestylers from Karachi, Lahore and Islamabad had to compete it out to fly to South Africa to face global competition in the Redbull Street Style 2010. Continue reading ‘Djuice & Redbull Street Style Football – Karachi’
Author Archive for Converge
Converge Technologies proudly announces the Digital Partnership with Jazz Mobilink for Avatar Movie campaign in Pakistan. Converge has been a premium VAS provider for Mobilink since 2007. Keeping up with the tradition of offering latest multi-genre digital content, Converge has not only provided digital content for the mega-hit movie but SMS campaign on 4232 short code as well.
As the exclusive Mobile partner for the science-fiction motion picture in Pakistan, Mobilink Jazz along with Converge introduced an SMS based quiz allowing its customers to receive free Avatar content (wallpaper, screen savers, ring tones) and a chance to win free movie passes. Continue reading ‘Converge Digital Partners with Jazz Mobilink for Avatar’
Brief:
FLORA’s key property: Sponsorship of the London Marathon.
Two issues:
- Marathon only front-of-mind for 1 week of the year.
- Very few in FLORA’s target audience (35+ mums) interested in running a full marathon.
“How can we use the Marathon property to build FLORA’s position at the heart of the healthy family?”
Continue reading ‘CASE STUDY: UNILEVER – THE FLORA FAMILY MARATHON.’
Not long ago, you could count on your fingers and toes the number of people who shaped public opinion about your company. No more. Today, a new class of opinion leaders has emerged in an electronic free-for-all called the blogosphere. Bloggers, podcasters and micro-site publishers present both an opportunity and a problem for marketers. These new influencers can quickly shape opinions about your company by spreading information and opinions through the power of the hyperlink.
Lipton Clear Your Mind campaign is to-date one of the biggest, and most ambitious projects for any brand in Pakistan on a digital medium, launched by Converge Technologies. The campaign is all about keeping your thinking fresh and clear via Lipton tea and its key ingredient, theannine - It involved audiences by encouraging participation in their SMS Challenge and Interactive games on the website.
The campaign involved both ATL and BTL mediums, as well as digital challenging users to “Clear their Minds” and attempt to solve some tricky riddles with the clarity provided by Lipton teas.
Continue reading ‘lipton yellow label’s “clear your mind” campaign!’
26
Oct
09
Introduction To Social Media
Whether you are a business or an individual there are many complex issues to wrestle with when it comes to social media. Often these can be overwhelming. Where to even begin you might ask?
Rather than be paralyzed, it’s often best to understand that there are four simple, yet critical, steps to social media which are outlined in the diagram below:
The team of paranormal activity has started a campaign to get prospective watchers excited about a potential wide-release and sharing their eagerness and excitement across social media sites. The rule says if 1,000,000 people demand to see “Paranormal Activity,” the film will get a wide release
Continue reading ‘Case Study: Paranormal Activity Social Media Success!’
With the increasing fragmentation of the consumer in Pakistan, it’s quite amazing how much money still gets pumped into traditional media when even at the best of times, leading advertising practitioners used to admit that only 50 per cent worked and even then they weren’t sure which 50 percent. Life is more challenging for advertisers now that it’s generally accepted that mass marketing is no longer as effective as it was when they only had a 50/50 chance of success. Infact even twenty years ago nobody could have foreseen the challenges today’s marketers would be facing.
It may not be a fad, but it’s certainly an untapped market, according to a recent study conducted by Opus Research. The study showed that text messaging volume has grown to 3.5 billion per day (and more than mobile Internet access).
Plus, because SMS marketing requires consumer opt-in, marketing through text messaging not only hits those who are most interested, but the study shows that 97% of all SMS marketing messages are opened, 83% within an hour. Amazing; there’s no argument that these statistics blow away those of Internet ads and other online advertising methods.
Sticking to a targeted message is obviously great advice, and not just for SMS marketing. But can it overcome the simple fact that mobile users don’t like getting promotional messages on their phones? These results from a study conducted by Forrester Research in the UK make it fairly clear:
Converge
Reema Dada
Farheen Aqueel
Mahjabeen Khan
Alina Tariq
Afreen
Umer Tanveer
mJawad
suboorah
Taha Hameedi
Fatima
