When you have an ensemble of the funniest men in the industry coming together for a film, all you can expect is a ‘Housefull’ of entertainment. Hungama Digital Media in association with Nadiadwala Grandson Entertainment Pvt. Ltd. announced the launch of a digital promotions campaign for the film Housefull. It includes a 16 episode video blog on the making of the film, a Social Networking Application and iPhone, mobile & online game. Releasing on April 30, 2010 the film has been directed by Sajid Khan and stars Akshay Kumar, Riteish Deshmukh, Boman Irani, Deepika Padukone, Lara Dutta & Jiah Khan.
Speaking at a press conference to announce the launch, Neeraj Roy, MD & CEO, Hungama Digital Media said, “With nearly 1000 films releasing every year, it is important for Bollywood studios to create promotional campaigns that connect with the audience. And digital media gives producers access to a captive audience that are ready to consume interesting content. The Indian audience is receptive of comic content and digital promotions for Housefull will give them a preview of a humor laden ride awaiting them at the cinemas.”
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