Alina Tariq « Converge Weekly

Author Archive for Alina Tariq

Mar

CitySearch, OrangeSoda JV to Offer Local SEO

Categories: Digital Marketing, Digital Trends and Social Media
Tags: ad network, CityGrid Complete, Citysearch, media site, Online, OrangeSoda, SEO

Local online media site Citysearch and SEO provider OrangeSoda are partnering to provide a marketing tool that marries their respective strengths.

The new product, CityGrid Complete, is an extension of City Grid – an online ad network focused on local content that launched in January. “Every search engine has introduced local directory listings prominently in their organic search results and this has given small businesses another way to get featured in the search engine results real estate,” said Jay Bean, CEO of OrangeSoda.

Continue reading ‘CitySearch, OrangeSoda JV to Offer Local SEO’

Mar

Poynt App Marries AR, Search, Local and Mobile

By Alina Tariq 1 Comment

Categories: Digital Trends, Mobile, Mobile Apps, Online Advertising and Social Media
Tags: Maps, iPhone, Application, search, Yelp, foursquare, local, augmented realty, Poynt, address book, phone, Urbanspoon, Zagat, Flixster's, YellowPages, Google Mobile App, geo-social games, Gowalla, MyTown, mobile search

A new app for the iPhone is bringing together search, local and augmented realty: the aptly-named Poynt. The app uses augmented reality for a real-time view of businesses, people, retailers and theaters around the user. It also integrates with other features like the address book, maps and, of course, phone.

Continue reading ‘Poynt App Marries AR, Search, Local and Mobile’

Mar

Mobile Facebook, Twitter Growth Explodes

By Alina Tariq Leave a Comment

Categories: Digital Trends, Mobile Apps, Online Advertising and Social Media
Tags: Facebook, Twitter, Internet, Mobile, Social Networking, MySpace, mobile applications, mobile browser, comScore

Access to Facebook via mobile browser grew 112% in the past year, while mobile Twitter access experienced a 347% jump, according to a new study from comScore.

Mobile Users Favor Facebook and Twitter over MySpace

In January 2010, 25.1 million mobile users accessed Facebook via their mobile browser, up 112% from 11.8 million mobile users in January 2009. While only 4.7 million mobile users accessed Twitter from their mobile browser in January 2010, this represented 347% growth from 1.05 million mobile users in January 2009, writes MarketingCharts.

Continue reading ‘Mobile Facebook, Twitter Growth Explodes’

Mar

Google Wrap Up: Above the Fold; Gesture Search; Starred

By Alina Tariq 1 Comment

Google made a number of significant announcements – even for the search engine giant – last week. For marketers three stand out in particular:

Above the Fold Ad Display

Google has launched a beta ad feature that will allow brand advertisers to target ads to ad units that are immediately visible when a page is loaded – that is, the portions of the page a user can see without needing to scroll down, Google explained in a blog post. In other words, above the fold.

Continue reading ‘Google Wrap Up: Above the Fold; Gesture Search; Starred’

Mar

SocNets, Oscars Bisect in Many, Varied Ways

By Alina Tariq Leave a Comment

Categories: Digital Marketing, Digital Trends, News and Social Media
Tags: ABC.com's, Facebook, fans, Flash, Hyundai, iPhone/iTouch, J.C. Penney, m.oscar.com, mobile alerts, Motion Picture Arts, Online, Oscars, samsung, Twitter, virtual

This year the Academy of Motion Picture Arts and Sciences rolled out its first app before the Oscars, which aired Sunday, should any fans not be able to catch it on television.

Visitors that went to m.oscar.com were able to receive mobile alerts as well share pictures over Twitter and Facebook and view trailers for the nominated films. Live streams, however, were not available on the iPhone/iTouch app with no supporting Flash functionality, Techie Buzz noted.

Continue reading ‘SocNets, Oscars Bisect in Many, Varied Ways’

Mar

Personalization Popular for Reducing Inbox Clutter

By Alina Tariq Leave a Comment

Categories: Digital Trends, News and Research
Tags: click behaviors, Email Marketing Trends, GetResponse, inbox clutter, Online, SMB

Small-to-midsized business (SMB) marketers are using personalization and behavioral targeting techniques to reduce inbox clutter, according to according to a recent study by GetResponse.

Continue reading ‘Personalization Popular for Reducing Inbox Clutter’

Mar

Married to RFID, What Can AR Do for Marketers?

By Alina Tariq Leave a Comment

Categories: Digital Content, Digital Trends, News and Research
Tags: " new digital contact lenses, "arglasses, 2-D barcode, advanced RFID tags, augmented reality, Benetton, code, game controller. Adidas, geotagged, GPS, Interactive Games, Mobile Augmented Reality, Online, smart tags, Technology

Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research – along with some speculation – suggests that the promise this technology holds is only just beginning to unfold.

Consider what the technology can do once it is able to recognize the signal of nearby smart tags, the advanced RFID tags.

Continue reading ‘Married to RFID, What Can AR Do for Marketers?’

Mar

TNS, Gigya Release Web Optimization Tools

By Alina Tariq 1 Comment

Categories: Digital Content, Digital Marketing and Digital Trends
Tags: Content, design, Facebook, Gigya 4, Internet, LinkedIn, MediaBuyerPlanner, on-site, one-click, Online, search term usage, site, TNS, Twitter, Web, Web Performane Optimiser, Website, Yahoo!

TNS has announced a new web evaluation service, Web Performane Optimiser. The service is said to identify underperforming areas of a brand’s site and offer recommendations on how to improve the site for optimal performance. The service uncovers specific issues that are causing underperformance and gives guidance on the best ways to enhance the site. It also analyzes consumer behavior across the entire web, including search term usage and conversion activities within brand sites, and provides clients with an in-depth understanding of their visitors and precisely how to attract and engage with them, TNS says. (via MediaBuyerPlanner).

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Mar

Benetton Invites Consumers to Participate in AR Model Campaign

By Alina Tariq Leave a Comment

Categories: Activation, Digital Marketing, Digital Trends and Social Media
Tags: animated video, augmented reality-infused, “It’s My Time”, Benetton, Facebook, graphic code, interactive features, marketing campaign, Online, Social Media, Technology, Twitter, webcam, Youtube

Fashion brand Benetton is looking for new models to represent its edgy fashion line and is taking its search online – an endeavor that is also doubling as an augmented reality-infused marketing campaign.

Continue reading ‘Benetton Invites Consumers to Participate in AR Model Campaign’

Feb

Toyota: Sponsafy Your Ride

By Alina Tariq 1 Comment

Categories: Digital Marketing, Microsite, Online Advertising, Social Media and Web Portal
Tags: fans, NASCAR, Sprint Cup, Toyota, Website

Continue reading ‘Toyota: Sponsafy Your Ride’

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Converge Weekly

Author Archive for Alina Tariq

Google Wrap Up: Above the Fold; Gesture Search; Starred

Personalization Popular for Reducing Inbox Clutter

Married to RFID, What Can AR Do for Marketers?

TNS, Gigya Release Web Optimization Tools

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