Archive for March 29th, 2010

29
Mar
10

Google unveils glimpse at future

By Farheen Aqueel Leave a Comment
Categories: Digital Content, Digital Marketing and Digital Trends
Tags: , , , , , ,

Internet network contest shows what one-gig world might look like

The announcement was a bland, 410-word posting on the company blog, accompanied by a YouTube video 84 seconds long.

Google wanted cities of 50,000 to 500,000 people to apply to serve as test sites for an experimental high-speed Internet service — a one-gigabit-per-second service up to 100 times faster than what’s currently piping into the typical home.

The offer made an immediate connection. Continue reading ‘Google unveils glimpse at future’

29
Mar
10

Pepsi-The Game-Will Youngistaan Engage ?

By Farheen Aqueel 4 Comments
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Gaming, Mobile, News, SMS, Viral Marketing and Web Portal
Tags: , , , , , , , , ,

‘Wow’ is the favorite word of Pepsi these days.Last time around it was ‘Youngistaan’. Now these both words have combined to from ‘Youngistaan ka wow’.

The campaign was launched on March 1. There were OOH ads all over the cities, then came the commercial featuring Ranbir Kapoor. Continue reading ‘Pepsi-The Game-Will Youngistaan Engage ?’

29
Mar
10

TAG Heuer gets into the driving seat with Tesla

By suboorah Leave a Comment
Categories: Digital Marketing, News and Social Media
Tags: , , , ,

TAG Heuer has tasked luxury digital marketing outfit IC-Agency with developing a social media strategy to mark the Swiss watch brand’s 150th anniversary.The campaign, featuring an alliance with US car marque Tesla, will centre on TAG Continue reading ‘TAG Heuer gets into the driving seat with Tesla’

29
Mar
10

Kareena Kapoor launches Sony Ericsson Xperia and Vivaz range in India

By suboorah Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile, News and Social Media
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Sony Ericsson has unveiled its exciting new Xperia and Vivaz range. The entire portfolio of phones included the much awaited Xperia X10, Xperia X10 mini, Xperia X10 mini pro, Vivaz and Vivaz pro. Sony has further announced an aggressive marketing campaignand has roped in the gorgeous and talented actress Kareena Kapoor as its new brand ambassador.   Continue reading ‘Kareena Kapoor launches Sony Ericsson Xperia and Vivaz range in India’

29
Mar
10

Researchers Look to a Mobile Future

By suboorah Leave a Comment
Categories: Digital Marketing, Digital Trends, Mobile Apps, Research and Social Media
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As marketers clamor for useful data, change is coming in the profession that supplies much of it. Released last week at an Advertising Research Foundation conference in New York, a survey of research professionals by GfK Custom Research North America reveals ways in which these people see marketing/advertising research evolving in this decade. Continue reading ‘Researchers Look to a Mobile Future’

29
Mar
10

CW Plans TV-Sized Commercial Breaks for Online Viewing

By suboorah Leave a Comment
Categories: Campaign Snapshot, Digital Trends, News and Online Advertising
Tags: , , ,

If you like watching “Vampire Diaries” or “Gossip Girl” online with relatively few ads to interrupt the action, you may well be out of luck. The CW, the network that runs those programs, intends to run just as much advertising during shows viewed online as it does on TV next season, according to an executive familiar with the plans. Continue reading ‘CW Plans TV-Sized Commercial Breaks for Online Viewing’

29
Mar
10

Search Marketing to Grow

By suboorah 2 Comments
Categories: Digital Marketing, Digital Trends and Online Advertising
Tags: , , ,

Search-engine marketing continues to grow, according to a survey released this month by the Search Engine Marketing Professional Organization (SEMPO) and Econsultancy, with money often being shifted from other kinds of marketing in order to fund it. But the survey’s respondents (professionals in this field) say measurement of return on investment continues to be the foremost challenge for search. Continue reading ‘Search Marketing to Grow’

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