Archive for March 26th, 2010

26
Mar
10

Online TV-Watching Becomes Interactive Experience

By suboorah Leave a Comment
Categories: Digital Marketing, Digital Trends and Online Advertising
Tags: , ,

Is a computer terminal like a movie screen? Well, for the past few years, TV networks and other purveyors of TV programs online have tried to display their wares in an environment much like an old movie house: The screen around the video is dark, the lights can be dimmed, and the tableau contains little else to distract you from your snippet of entertainment.

But a computer monitor isn’t the untouchable silver screen. With that in mind, some media outlets have been slowly mixing in other elements to keep activity-prone online viewers rooted. Continue reading ‘Online TV-Watching Becomes Interactive Experience’

26
Mar
10

Local Mobile: Pop Burger Tests Out SMS Marketing

By Farheen Aqueel 1 Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile and SMS
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In an effort to discover the most successful techniques for integrating mobile within local marketing campaigns, we have been lending out part of our SMS marketing platform to several of New York City’s local businesses.

Continue reading ‘Local Mobile: Pop Burger Tests Out SMS Marketing’

26
Mar
10

‘Watch to Win’ Campaign to Encourage Use of VOD Platform

By Farheen Aqueel 1 Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends and News
Tags: , , , , , ,

In our previous post Avail-TVN Offers Operators the Opportunity to “Watch to Win” With Movies on Demand Promotion the importance of this campaign was mentioned. Further explanation of the campaign is given ahead.

Avail-TVN, the largest digital media services company in North America, has announced details of its sixth national “Watch to Win” campaign.

The Watch to Win category features three high profile movies, which fall in the free On Demand category. When viewers at any participating operator watch a free On Demand movie trailer from the Watch to Win category, they will be automatically entered to win. The movie trailer will have to be viewed between March 23 and April 26, 2010.

Service providers such as Charter Communications (News – Alert), Suddenlink Communications, and Mediacom Communications will be associated with this campaign. This ‘Watch to Win’ promotion will be available to viewers in nearly four million households, and will appear as a folder on operators’ VOD menus. Continue reading ‘‘Watch to Win’ Campaign to Encourage Use of VOD Platform’

26
Mar
10

How to integrate Twitter into SEO digital marketing campaigns

By suboorah 2 Comments
Categories: Digital Marketing, News and Social Media
Tags: , , ,

Twitter can be a useful tool when it comes to successful search engine optimisation, according to one expert.

Writing for Search Engine Land, marketing director of travel firm Viator Kelly Gillease explains that while the social media site is generally seen as a good way of enhancing branding efforts, it is also effective in search engine optimisation. Continue reading ‘How to integrate Twitter into SEO digital marketing campaigns’

26
Mar
10

Is location-based marketing the next big thing?

By Farheen Aqueel 5 Comments
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile, News and Social Media
Tags: , , , , , , , , , , ,

We’re beginning to see momentum quickly gathering for location-based navigation among search engines and mobile device companies.

Simply put, it’s the potential of knowing where your current and prospective customers are at a given time and being able to deliver the advertising message to them already close to the point of sale or the store where the purchase can be made. Continue reading ‘Is location-based marketing the next big thing?’

26
Mar
10

First Ever Pakistani Designed Mobile Application Now Available on Nokia Ovi Store

By Afreen 12 Comments
Categories: Digital Marketing, Digital Trends, Interactive App, Local Campaign Review, Mobile, Mobile Apps, News and Social Media
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On 24th March, 2010, the First ever Pakistani designed, unique mobile application has been uploaded on Nokia Ovi Store and is available for downloading. The one of its kind application hits 10,000 downloads in initial 3 weeks of the launch.

This smart application entitled ‘Cricket Companion’ is designed by a Pakistani developer who is associated with Tricastmedia – subsidiary of Tech Access Media Solutions (TAMS); company is specialized in development of Mobile, Web and WAP based applications. Cricket Companion is a GPRS based application which can be installed on the handset; this would enable user to view complete live coverage of all International ODI, Test and T20 Matches. This application will also display the detailed live statistics of any player in the bowling teams. The application also includes Bowling and Batting graphs and charts as well as update alerts. With this miraculous application, now you are able to enjoy the live cricket matches anywhere on your mobile phone with the similar thrilling match experience as that of television. This application is now available on Ovi Store for both Nokia S40 & S60 devices. Continue reading ‘First Ever Pakistani Designed Mobile Application Now Available on Nokia Ovi Store’

26
Mar
10

Mail Online leads newspaper websites with more than two million daily browsers

By Fatima Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends and News
Tags: , , , , , ,

LONDON – Mail Online remains the most popular newspaper website, growing its daily average browsers by 5.1% from January to reach 2.27 million in February, according to the latest ABCe figures.

The gap between Mail Online and Guardian.co.uk widened as the latter’s daily average browsers fell 3.2% to 1.86 million.

Telegraph.co.uk also saw its audience dwindle from January, down 6.3% to 1.55 million.

News International’s two online properties, which are expected to erect paywalls this year, both delivered substantial monthly increases.

The Sun drew 1.39 million, a rise of 9.9%, while Times Online, recorded 1.22 million, a rise of 6.3%.

There was a 7.7% boost for Independent.co.uk to 465,346 but Mirror Group Digital, which includes Mirror.co.uk, recorded 469,442 browsers, down 4.5% on the previous month. Continue reading ‘Mail Online leads newspaper websites with more than two million daily browsers’

26
Mar
10

Nintendo prepares launch of 3D games console

By Fatima Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Gaming and News
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LONDON – Nintendo is set to launch a 3D version of its handheld video game console DS, to tap into the growing popularity of the format.

26
Mar
10

Twestival returns this week in 24-hour Twitter charity party

By Fatima Leave a Comment
Categories: Digital Content, News and Social Media
Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

LONDON – Social media users will flex their collective Twitter muscle for charity tomorrow in the second annual Twestival event, which will bring together 175 cities around the world to raise money for charity Concern Worldwide.

In the UK and Ireland 27 cities will host events, stretching from Cornwall in the south to Dundee north of the border and Belfast across the Irish Sea, that will hand over 100% of ticket sales and donations to support educational projects.

The events themselves, originally based around local Twitter users getting together have grown to include an eclectic mix of activities and settings this year ranging from an Idlewild DJ set in Edinburgh, karaoke in London and samba in Dublin. Continue reading ‘Twestival returns this week in 24-hour Twitter charity party’

26
Mar
10

Blended Search – Let’s Get Vertical

By Taha Hameedi 1 Comment
Categories: Digital Marketing, Digital Trends, Online Advertising, Social Media and Web Portal
Tags: , , ,

When consumers today search online for the products and services your business offers, you are not only competing with other web sites, you’re also competing with social networking profiles, online videos, blog posts, Twitter tweets, photo sharing sites, online news outlets, etc., all blended together on the search engine results pages (SERPs). Continue reading ‘Blended Search – Let’s Get Vertical’

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