These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly essential strategies you should follow to effectively use social media to build your business. Questions abound: Do Facebook fans drive sales? Why should I fund forums for consumers to pillory my products, ridicule my service and tout the competition? And, whatever I decide to do, how I will I know if it’s working?
In the search for truth, sometimes social media is its own worst enemy. With a self-credentialed guru waiting at every click, finding actionable, fact-based insight is tricky.
So, in a modest attempt to bring a dose of sanity to this intellectual frat party, I’ve reined my impulse to lob more “personal picks” into the fray. Instead, I’ll follow the wisdom of an august data mining colleague to just “let the data speak.” Continue reading ’10 Essential Rules for Brands in Social Media’
Samsung unveiled it’s newest US-based smartphone at CTIA today, indicating the company’s new focus on mobile content.
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