Converge Weekly

How does an IHOP franchisee run mobile marketing campaigns to drive traffic to its restaurants? Register now for the March 31 free webinar case study and best-practice tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.

The hour-long webinar, which is part of the Mobile Marketer webinar series, will discuss strategies and tactics that retailers require to run effective mobile marketing campaigns.

How does an IHOP franchisee run mobile marketing campaigns to drive traffic to its restaurants? Register now for the March 31 free webinar case study and best-practice tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.

The hour-long webinar, which is part of the Mobile Marketer webinar series, will discuss strategies and tactics that retailers require to run effective mobile marketing campaigns.

“Mobile is retail’s best tool for customer acquisition and retention,” said Mickey Alam Khan, editor of Mobile Marketer and Mobile Commerce Daily. “A retailer without a mobile strategy is a retailer without a last-mile strategy.

“Consumers are using mobile devices to communicate, search, compare prices, shop and buy,” he said. “It shouldn’t take much imagination for smart retailers to give legs to their traditional media by adding SMS short codes as well as creating mobile sites and applications to offer a portable shopping experience.”

The panel participants include Ever Santana, a franchisee of multiple IHOP restaurants; Michael Ahearn, vice president of marketing strategy at iLoop Mobile; and Steven Gray, chief operating officer of Money Mailer.

Mobile Marketer staff reporter Dan Butcher will moderate.

Webinar themes:

• Mobile marketing and retail today: overview, research and statistics
• Why leverage mobile with existing retail marketing channels?
• How to incorporate mobile into existing marketing plans
• Case study: IHOP franchisee
• Key takeaways from the IHOP franchisee effort
• How retailers can get started with mobile marketing and best-practice tips

Free webinar

Title: IHOP Restaurants: Mobile Marketing for Retailers

Date: Wednesday, March 31

Time: 2 p.m. to 3 p.m. EST

Focus: How should retailers run multichannel mobile marketing campaigns that include mobile for effective customer acquisition and retention? What role do SMS, mobile Web and mobile applications play in this process? How do mobile coupons encourage repeat business?

Webinar registrants will get first-hand tips from experts on all those issues, as well as a deep dive into a case study involving IHOP, one of the leading pancakes-to-omelets restaurant chains nationwide.

Panelists:

• Ever Santana, a franchisee of multiple IHOP restaurants
• Michael Ahearn, vice president of marketing strategy, iLoop Mobile
• Steven Gray, chief operating officer, Money Mailer

Moderator:

• Dan Butcher, staff reporter, Mobile Marketer and Mobile Commerce Daily

Webinar themes:

• Mobile marketing and retail today: overview, research and statistics
• Why leverage mobile with existing retail marketing channels?
• How to incorporate mobile into existing marketing plans
• Case study: IHOP franchisee
• Key takeaways from the IHOP franchisee effort
• How retailers can get started with mobile marketing and best-practice tips