Social media has long been a misunderstood and underrated part of the digital marketing mix.
Bosses can be understandably reluctant to let their marketing teams invest valuable time in getting to grips with the various social networks – especially when existing SEO, PPC and affiliate marketing programmes demand immediate attention. Continue reading ‘Why Twitter is gaining on the blog as the top social media channel for business’
As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person.
Of course, this headline is a play on those words, but it also opens the door to an interesting conversation – one that explores a global network of connections weaved from both relations and relationships and bound through action and reaction. Continue reading ‘There’s an I in Twitter and a ME in Social Media’
E commerce companies most frequently use Facebook and Twitter in their digital marketing campaigns rather than other popular social networking sites such as MySpace, according to the Wall Street Journal. Even as average time spent using Facebook and Twitter has fallen in recent months, the sites continue to grow in terms of total users and the demographics of users. Continue reading ‘Ecommerce companies favor Facebook and Twitter for marketing’
Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.
The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets. Continue reading ‘Internet marketing spend to overtake print’
MillerCoors has added to its iPhone portfolio with a new application called Tip ‘n Spin launched to coincide with March Madness and the NCAA basketball tournament.
The new application provides a brand experience for legal-drinking-age basketball fans, letting them compete and earn points by balancing a basketball on a Miller Lite bottle with their iPhone. The application was created by digital marketing agency Digitas in partnership with mobile media agency MediaMob Inc.
“Miller’s strategy is to provide their target audience with a fun experience to engage with the Miller Lite brand during the March Madness tournament,” said Matt Snyder, founder/president of MediaMob, Arlington, MA. “This is the sixth app from Miller Lite, making it one of the most heavily invested CPG brands on the iPhone app platform.
“They view Tip ‘n Spin as an excellent way to put a fun, engaging experience into the hands of their target audience and then have them share that experience with their social tribe—on their iPhones as well as on Facebook,” he said.
With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe’s VivaKi. Continue reading ‘Miller Lite uses mobile to court basketball fans during March Madness’
How does an IHOP franchisee run mobile marketing campaigns to drive traffic to its restaurants? Register now for the March 31 free webinar case study and best-practice tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.
The hour-long webinar, which is part of the Mobile Marketer webinar series, will discuss strategies and tactics that retailers require to run effective mobile marketing campaigns.
How does an IHOP franchisee run mobile marketing campaigns to drive traffic to its restaurants? Register now for the March 31 free webinar case study and best-practice tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.
The hour-long webinar, which is part of the Mobile Marketer webinar series, will discuss strategies and tactics that retailers require to run effective mobile marketing campaigns.
Continue reading ‘Webinar: IHOP Restaurants: Mobile Marketing for Retailers’
Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan.
“This is a great way for advertisers to reach YouTube viewers across multiple platforms,” says Google Strategic Partner Development Manager Taylor Cascino. “In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We’ve already seen some early campaigns run on YouTube’s mobile site by advertisers like Sony (for the DVD release of “District 9″) and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video.”
YouTube’s mobile site traffic grew by over 160% in 2009, and you can probably expect that growth to continue along with smartphone usage. Don’t forget that YouTube is the number 2 search engine on the web. That’s a lot of people searching for videos.
“The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers,” says Cascino.
Continue reading ‘YouTube Launches New Mobile Ads’
SHORT video messages or greetings for phones could soon be as ubiquitous as texting, or at least that’s what greeting card companies and other firms are hoping as they try out a new mobile service that delivers a brief video, with sound and music, as quickly, easily and often as cheaply as sending a text.
American Greetings has a new service that transmits a video card chosen from its Web site directly to handsets of nearly all major mobile carriers. It has used a partnership with Mogreet Inc., provider of a multimedia messaging platform, to deliver the full-motion video greeting. Mogreet, based in Venice, Calif., is also working with the National Football League Players Association and other organizations to deliver campaigns directly to cellphones.
Continue reading ‘Forgot to Send a Birthday Card? Phone It In’
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