Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface. Research by Hyunjin Song and Norbert Schwarz shows that the way we perceive information can be affected dramatically by how simple or complex the font is. Continue reading ‘Convince with Simple Fonts’
Archive for March 5th, 2010
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Convince with Simple Fonts
From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness.
LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been geared toward the professional business crowd. Continue reading ’5 Ways to Weave LinkedIn Into Your Marketing Mix’
“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall.
That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing: If you don’t know your customers you can’t engage them. How can you ever hope to engage your customers if you don’t understand who they are? Continue reading ‘Customer & Influencer Research in Social Media’
Small-to-midsized business (SMB) marketers are using personalization and behavioral targeting techniques to reduce inbox clutter, according to according to a recent study by GetResponse.
Continue reading ‘Personalization Popular for Reducing Inbox Clutter’
Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research – along with some speculation – suggests that the promise this technology holds is only just beginning to unfold.
Consider what the technology can do once it is able to recognize the signal of nearby smart tags, the advanced RFID tags.
Continue reading ‘Married to RFID, What Can AR Do for Marketers?’
T-Mobile USA is giving soccer enthusiasts a chance to win one of 10 trips to South Africa as part of its new national campaign geared toward Hispanics.
The campaign, entitled El Llamado del Futbol, runs through April 19. Consumers can enter online daily at a dedicated Web site.
“We know that our customers — especially our Hispanic customers — are among the most passionate followers of soccer, and we are committed to bringing them exciting ways to connect with the game they love in 2010,” says Wendy Pinero-DePencier, vice president of brand and calendar marketing at the Bellevue, Wash.-based T-Mobile USA, in a release.
Continue reading ‘T-Mobile Kicks Off Hispanic Soccer Effort’
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