Archive for March 4th, 2010

04
Mar
10

Skype now available for Nokia smartphones in Ovi Store

By Afreen Leave a Comment
Categories: Digital Marketing, Digital Trends, Interactive App, Mobile, Mobile Apps and News
Tags: , , , ,

Skype and Nokia yesterday jointly announced the release of Skype for Symbian, a Skype client for Nokia smartphones based on the Symbian platform, the world’s most popular smartphone platform. Skype for Symbian will allow Nokia smartphone users worldwide to use Skype on the move, over either a WiFi or mobile data connection (GPRS, EDGE, and 3G). It is now downloadable for free from the Ovi Store, Nokia’s one-stop shop for mobile content.

Skype for Symbian will run on any Nokia smartphone using Symbian ^1, the latest version of the Symbian platform. Skype will soon introduce this client to Symbian mobile devices from other manufacturers, including Sony Ericsson.

Continue reading ‘Skype now available for Nokia smartphones in Ovi Store’

04
Mar
10

FDA urged to probe digital marketing by drugmakers

By suboorah Leave a Comment
Categories: Digital Marketing, Digital Trends, News, Research and Social Media
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The US Food and Drug Administration(FDA) has been urged to conduct a thorough investigation into the use by pharmaceutical companies of digital marketing techniques.

The health and safety of US consumers must be protected from “inappropriate and potentially harmful use of digital marketing applications that have been embraced by pharmaceutical and health marketers,” and which have given the industry “unprecedented abilities to take advantage of consumers,” claims the non-profit Center for Digital Democracy (CDD). Continue reading ‘FDA urged to probe digital marketing by drugmakers’

04
Mar
10

Is Content King? Then Distribution Is Crown Prince

By suboorah 1 Comment
Categories: Digital Marketing, Social Media and Web Portal
Tags: , , , , , ,

In the next decade, we will see significant changes to the way that content is created, monetized and experienced. During the next few years, existing media players will begin to increasingly face the realities and challenges that those of us online have always dealt with — an audience with a short attention span and a whole slew of viewing options.

Sumner Redstone famously called content “king.” Rupert Murdoch recently upgraded that to “Emperor.” Continue reading ‘Is Content King? Then Distribution Is Crown Prince’

04
Mar
10

Unilever Clarifies Fake Prize Schemes and Fake Calls

By Afreen 1 Comment
Categories: News, PR and Social Media
Tags: , , , , , , , , , ,

Unilever Pakistan would like to inform its consumers that some deceitful persons have been cheating the consumers using the Company and its well known Brand names to promote illicit lucky draws and fake gift schemes for public.

Consumers have been receiving calls from various mobile and landline numbers, informing them of their lucky draw wins. Later, they are asked to deposit or pay varying amounts of money in bank accounts or otherwise. They repeatedly use Unilever brand names that are household names across Pakistan to authenticate their criminal attempt. Continue reading ‘Unilever Clarifies Fake Prize Schemes and Fake Calls’