Archive for March 3rd, 2010

03
Mar
10

TNS, Gigya Release Web Optimization Tools

By Alina Tariq 1 Comment
Categories: Digital Content, Digital Marketing and Digital Trends
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TNS has announced a new web evaluation service, Web Performane Optimiser. The service is said to identify underperforming areas of a brand’s site and offer recommendations on how to improve the site for optimal performance. The service uncovers specific issues that are causing underperformance and gives guidance on the best ways to enhance the site. It also analyzes consumer behavior across the entire web, including search term usage and conversion activities within brand sites, and provides clients with an in-depth understanding of their visitors and precisely how to attract and engage with them, TNS says. (via MediaBuyerPlanner).

Continue reading ‘TNS, Gigya Release Web Optimization Tools’

03
Mar
10

Campuses reaching out through YouTube, Facebook and Twitter

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Social Media and Viral Marketing
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“OMG, my college just tweeted me.”

Moments earlier, the student had been complaining over Twitter: “I’m on hold with Humber College and I’ve been waiting too long.” Out of nowhere came a Twitter reply: “This is Humber; how can we help?”

Humber twittermeister Nick Farnell is one of a growing crop of “social network” whiz kids being hired by colleges and universities to connect with undergrads.

So excited was this student to learn that his college uses Twitter, he tweeted about it.

Continue reading ‘Campuses reaching out through YouTube, Facebook and Twitter’

03
Mar
10

Where virtual worlds once ruled, FarmVille dominates

By Farheen Aqueel 1 Comment
Categories: Digital Content, Digital Marketing, Digital Trends and Viral Marketing
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Almost every week for the last few years, it seems, I’ve gotten a press release or a pitch touting some company’s great new Facebook games network or kids’ virtual world.

And why not? Companies like Zynga and Playfish are making money hand over fist with their collections of massively popular social games, and 2D Flash games aimed at children like Club Penguin, Webkinz, Habbo Hotel, and others have garnered vast amounts of virtual world investment dollars in recent years.

But to someone who cut his virtual world teeth on more immersive, 3D environments like There and Second Life, these never-ending announcements of new companies trying to jump on the social gaming bandwagon have left me with one nagging question: Where is the innovation?

Continue reading ‘Where virtual worlds once ruled, FarmVille dominates’

03
Mar
10

Verizon and its Atomic Bomb

By Taha Hameedi Leave a Comment
Categories: Campaign Snapshot, Int. Case Study and Viral Marketing
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Marketing wars are fought with lots of words,
but wars are won when you combine your words with a visual.

We have seen several epic marketing wars: The Cola War of Coke vs. Pepsi, The Beer War of Budweiser vs. Miller, The Mouthwash War of Listerine vs. Scope and The Battery War of Duracell vs. Energizer. But they all fail in comparison to the money and firepower currently being expended in the Cellphone War between AT&T and arch-rival Verizon Wireless. Continue reading ‘Verizon and its Atomic Bomb’

03
Mar
10

The Power of Text!

By Taha Hameedi Leave a Comment
Categories: Campaign Snapshot, Digital Marketing and Online Advertising
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What makes an engaging television commercial? If you think visual and auditory appeal – action, sound, music, people, color, etc. – you would usually be correct. Ditto for high production values. An exotic location might help, too. But the recent Super Bowl provided an example that should warm the hearts of copy writers everywere: the Google “Parisian Love” ad. Continue reading ‘The Power of Text!’