Fashion brand Benetton is looking for new models to represent its edgy fashion line and is taking its search online – an endeavor that is also doubling as an augmented reality-infused marketing campaign.
Continue reading ‘Benetton Invites Consumers to Participate in AR Model Campaign’
Universal Pictures is running a promotion for its “Repo Men” movie that integrates mobile bar codes with the campaign’s offline media to drive deeper engagement and buzz around the film.
The movie’s plot involves selling organs via bar code scanning so it is not only a good digital integration but also a cool tie-in with the subject of the film. In addition to helping Universal conceive this program, digital marketing agency 360i also coordinate with Red Laser, a mobile bar code scanner application.
“The strategy was to give consumers a reward for their interest in the property,” said Ben Blatt, manager of digital marketing at Universal, Universal City, CA. “Movie marketing is typically very overt and doesn’t try to hide anything.
“A piece of artwork very often has images of the main stars in the film and a tagline to go with it,” he said. “When we decided to tease the film with compelling creative that was meant solely to pique the country’s interest in a world of artificial organs, we needed a way to provide them with more information. Continue reading ‘Universal Pictures Repo Men movie sells organs via bar code scanning’
The luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.
For example, luxury brand Chanel is promoting its newest collection via mobile. The new Chanel Haute Couture Spring-Summer 2010 application lets users view the 2010 collection, get the latest news about the brand and find a boutique near them.
“Luxury brands have a great way to engage with consumers on the iPhone,” said Marcus Startzel, senior vice president of sales at Millennial Media, Baltimore, MD. “These companies have premium brands, without question. Continue reading ‘Luxury brands need 360-degree mobile strategy’
Sunsilk introduced six of it’s co-created product–Damage Reconstruction, Dream Soft & Smooth, Hair fall solution, Anti-dandruff solution, Lusciously Thick & Long and Stunning Black shine variants– in Pakistan together with four zen experts Jamal Hammadi, Teddy Charles, Tom Taw and Dr. Francesca Fusco. Converge Technologies being their Digital Agency is providing SMS, IVR, Online advertising and Digital PR services.
Toyota might be telling Capitol Hill it wants to regain the public trust, but judging from Facebook, it may not have lost it.
According to Doug Frisbie, Toyota Motor Sales USA’s national social media and marketing integration manager, the automaker has actually grown its Facebook fan base more than 10% since late January, around the time of the marketer’s Jan. 21 recall announcement and its Jan. 26 stop-sale date. Continue reading ‘Social Media: The Cult of Toyota’
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