| The Super Bowl has come and gone, and so have many of its commercials. You may still see a lot of the ads aired on TV, but, as Ad Age’s Viral Video Chart proves, most of the Super Bowl ads do not sustain their popularity in the digital world.
On the other hand, some of the more “durable” viral campaigns, such as the Evian’s Rollerskating babies, are returning to the list. “It’s the difference between a surge in audience powered by marketing and exposure from a big event, and a sustained viral campaign, powered by social media and marketing.” Out of the four Super Bowl ads remaining on the list (Doritos, Snickers, E-Trade and Google), the top 2 are:
Source: ogilvyentertainmentblog.com |
27
Feb
10
Video of the Week: Real Viral Campaigns
Categories: Digital Marketing, Digital Trends and Viral Marketing
Tags: ad age's viral chart doritose-trade, Evian, Google, Snickers, Super Bowl, Viral
Tags: ad age's viral chart doritose-trade, Evian, Google, Snickers, Super Bowl, Viral
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