Worldwide phone sales were flat in 2009, but the fourth quarter showed an 8% bump in sales, says market research firm Gartner. Some 1.21 billion phones sold in 2009.
Smartphones from companies such as Apple, Google and Blackberry-maker Research in Motion may get the most attention, but standard phones were bigger sellers. Market share leaders:
Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary. The range of acceptance for social web activity runs the gamut from IT blocking all internet connections to sites like Twitter and Facebook to the expectation that every employee spend work and personal time as social media brand ambassadors. Continue reading ‘Brandividualism: Dilemma or Opportunity?’
In conjunction with NBC, Coca-Cola has developed a brand new Olympic campaign set to launch for the Vancouver 2010 Winter Olympic Games. The partnership between the US broadcasting giant and non-alcoholic beverage king will allow people from all over the US to follow US athletes during their foray into Vancouver over the next couple of weeks. The campaign focuses on US athletes expected to medal or at the very least do well enough to deserve a certain amount of press.
Known as the Coca-Cola Six-Pack, the mobile campaign in conjunction with the Open The Games, Open Happiness campaign, ties together print media, television coverage and web updates all in the palm of hands. The hope is to gather a lot of national support for Olympic athletes, but at the same time show how companies like Coke and NBC are backing the games. Together with hand held updates, images, statistics and a custom built Coke WAP interface, the Six-Pack will also provide custom ring tones and phone sounds based on the games.
Continue reading ‘Coke`s Innovative Olympic Mobile Campaign’
For years, the traditional marketing strategies of paid advertising, Yellow Pages listing enhancements, direct mail, and consistent communication with previous clients proved successful for real estate professionals. However, digital technology has forever changed the marketing landscape, along with the way consumers receive and respond to marketing messages. Real estate professionals must integrate digital strategies into their marketing plans in order to effectively increase market share.
There are three key elements of a successful digital marketing plan Continue reading ‘Three steps to digital marketing success’
Advertising Age’s annual digital issue showcases an interactive front cover featuring a mobile 2D bar code, a first for the magazine and its readers.
Each issue offers readers the chance to engage Jagtag mobile 2D bar codes to win free admission to the upcoming Ad Age Digital Conference on April 13-14 in New York. By using a camera phone to take a picture of a Jagtag 2D bar code and send it in, Advertising Age readers are automatically entered into the sweepstakes, with no download or other action required.
“If anybody understands 2D bar codes in the marketplace, it’s Ad Age, which also has an article about 2D bar codes in the issue, and it’s a testament to us to feature us on the cover,” said Dudley Fitzpatrick, founder and chief innovation officer of Jagtag, Princeton, NJ. “It’s an honor to be selected by one of the industry’s most influential magazines to be on their biggest issue of the year.
Continue reading ‘Ad Age makes print interactive with mobile bar codes’
Ouidad – The Curls Expert
Relating to our countdown to reveal the new “Co-created” Sunsilk, the sixth in line is, the New York based Ouidad. She is the world’s best at working with curls: she has dedicated 30 years perfecting techniques and technologies to empower women to embrace their curly hair. She runs a curls-only salon in New York, a further 22 salons in the States and has written a book called “Curl Talk.”
According to Ouidad there are so many misconceptions about curly hair. People believe that it’s coarse and tough, that it needs beating into submission. In fact, 90% of curly hair is baby-fine; there is just a lot of it! You need to work with the curl – feed and nurture it with good products, such as the Defined Curls product range she co-created with Sunsilk. Continue reading ‘Sunsilk Co-creation Expert: Introducing Ouidad’
Its finally happened! Apple iTunes has broken the 10 billion song download barrier. The iTunes song download counter hit 10 billion and it was a milestone that Apple had been counting down to for the last two weeks.
Apple’s iTunes store sold its 10 billionth song on Wednesday (Feb. 24), thanks to massive sales of tracks by Black Eyed Peas, Lady Gaga and Coldplay.
Apple revealed that Black Eyed Peas’ “I Gotta Feeling” is iTunes’ all-time most-downloaded song, with”Boom Boom Pow” coming in at No. 3. Lady Gaga is the solo artist with the most songs in the top 25, with “Poker Face” (No. 2), “Just Dance” (No. 6) and “Bad Romance” (No. 22) all making the list. Other acts with tracks in the top 10 include Jason Mraz, Coldplay, Flo Rida, Taylor Swift, Leona Lewis and Ke$ha. Continue reading ‘iTunes Breaks The 10 Billion Song Downloads Barrier’
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