Archive for February 20th, 2010

20
Feb
10

Study: In-Game Advertising Creates Opportunities for Advertisers

TNS (News - Alert), a custom-research agency that delivers actionable insights and research-based business advice to its clients, has released findings from the ESPN Sports Poll.

The monthly tracking study is used by many companies to make informed decisions in the areas of sports, events and sponsorships on a national, regional and local level.

TNS has conducted the ESPN (News - Alert) Sports Poll in partnership with Electronic Arts Inc. The result of the study shows that advertisers who are interested in maximizing dollars in sports category must concentrate on In-Game Advertising.

Continue reading ‘Study: In-Game Advertising Creates Opportunities for Advertisers’

20
Feb
10

Visa Uses 2D Barcodes For Innovative Mobile Sweepstakes At Mobile World Congress

Visa, not to be left out in the largest mobile conference around, utilized 2D barcodes to create a unique mobile sweepstakes campaign to attendees of this year’s Mobile World Congress.

Partnering with Neustar, the company initiated a call-to-action by way of encouraging attendees to download a barcode reader, as well as giving each attendee a faux Visa gift card as part of their welcome packets.  The Visa cards were equipped with 2D barcodes on the back, and attendees were encouraged to scan the code each day to enter a “Check Your Balance” sweepstakes to win 50 euros.

Continue reading ‘Visa Uses 2D Barcodes For Innovative Mobile Sweepstakes At Mobile World Congress’

20
Feb
10

Ford Drives Taurus Through ‘White Collar’ Game

Ford has put its Taurus sedan in an online interactive game that extends USA Network’s “White Collar” show, in which Taurus also takes a star turn. The game highlights Taurus and its on-board technology in a video rather than in animation, a narrative that parallels the structure of the TV show.

In the game, players are FBI trainees sent on a mission to track a high-end criminal named White Shadow. Like the show — a sort of odd-couple caper series about a con man paired with a G-man — the game “White Collar: Chasing the Shadow” features the Taurus as the car driven by the player. While driving the Taurus, the trainee uses features like Ford Sync technology (to receive text messages, voice messages, make calls, and get clues); SecuriCode vehicle access; adaptive cruise control; and collision warning. Continue reading ‘Ford Drives Taurus Through ‘White Collar’ Game’

20
Feb
10

Heritage Foundation – Their Facebook Initiative

I came across an excellent initative by the Heritage Foundation on Facebook a few days ago – a project labelled ‘Makai Tandoori Naan- straight from the Himalayas to your doorstep‘, is a step taken by them to promote the fine textured maize from the Northern areas of the country, and its own unique taste.

Apart from that, their primary purpose is to support the women of the 2005 earthquake afflicted areas by purchasing their makai tandoori naan – made available for the first time in Karachi.

I particularly want to appreciate the effort that has gone into promoting this activity across social media. Over the past week their ‘event’ has spread virally across Facebook, and hopefully the efforts of the foundation are paying off.

Continue reading ‘Heritage Foundation – Their Facebook Initiative’




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