The United Nations Children’s Fund (Unicef) UK, has launched its largest ever digital campaign to protect child rights through its Put It Right programme, as part of an integrated marketing effort.
Put It Right is a five-year initiative by the United Nation’s humanitarian organisation to mobilise action in the UK to protect the rights of children worldwide.
It aims to raise £55m in donations, increase awareness of children’s rights and press for the government’s action.
When marketers evaluate all the digital communication channels at their disposal, they’re faced with a rich array of choices, including the latest in social-media and mobile marketing.
Social-media marketing includes participation on social-networking websites, such as Facebook, LinkedIn, and MySpace; video- and photo-sharing websites, including YouTube and Flickr; blogging; microblogging (e.g., Twitter); podcasts; forums; product reviews, such as those on Amazon; and social-bookmarking websites.
Like email marketing, those channels help companies disseminate information to large audiences rapidly and cost-effectively. Continue reading ‘Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email’
Google Buzz, the search engine’s latest foray into the social networking realm, hasn’t been out of the tech headlines since its launch last week.
Initial excitement around the product’s debut soon gave way to privacy concerns. Later, Google’s moves to fix these issues became the focus.
Now the conversation is moving toward more practical matters: Do we really need another social network? With Facebook and Twitter leading the pack, what value does Google Buzz add?
Difficult Beginnings
Buzz got off to a rocky start. New users were automatically connected to those they emailed frequently on Gmail, and those connections were displayed publicly. Doctors expressed concerns about revealing their patient lists; lawyers were concerned about exposing their clients. Continue reading ‘Google Buzz: What is it good for?’
Take two simple words: online advertising and replace them with “digital marketing.”
Within that simple word change, we see a world shift, and one of huge, fundamental importance to news publishing.
“Online advertising” has been a steep learning curve for text-based news companies, as well as broadcasters. They’ve built a small business on it, about $3.5 billion a year, according to the Newspaper Association of America. That’s after 15 years of transitioning ad sales from print to bundled, and lately, with McClatchy a leader here, to print, bundled and online-only. Still, that’s just $3.5 billion, compared to some $35 billion in print advertising. Continue reading ‘The Newsonomics of online marketing’
The world’s largest beverage company has added another feather to its cap: media owner.
Late last year, Coca-Cola started rolling out its Digital Network, a group of 29 electronic billboards in 20 markets that the company owns and operates. The company leases the space from outdoor advertising companies such as Clear Channel Outdoor and Boardworks, but it acquires and owns the 14 feet by 48 feet LED screens.
“The reality is, for us, it’s an adventure that we wanted to own,” said Beatriz Perez, senior VP-integrated marketing for Coca-Cola North America. “As a company looking for different ways to get our message out faster and make it more relevant and targeted, we started to look at different approaches.” Continue reading ‘Coca-Cola Gets Hands-on With Its Own Digital Billboards’
Network with Us: | ||||||||
|
Contact us: |
| Address: D-22, Block-4, Clifton, Karachi, Pakistan |
| Web: http://www.converget.com |
| Email:
corporate@convergeT.com |
Converge
Reema Dada
Farheen Aqueel
Afreen
mJawad
suboorah
Taha Hameedi
Fatima
Jawwad Jafri
Bushra Syed