Archive for February 17th, 2010

17
Feb
10

Nokia N86 8MP Click it! Competition Winners Announced

By Afreen Leave a Comment
Categories: Activation, Local Campaign Review, Mobile, Mobile Apps, News and PR
Tags: , , , , , , , ,

Nokia has announced the results of the Nokia N86 8MP Click it! Competition and distributed prizes to the lucky winners. This competition was launched by Brandsynario in collaboration with Nokia on 23rd November 2009 and closed off on 23rd January, 2010. The competition kicked-off from Brandsynario platform simultaneously in the three metros of Pakistan: Karachi, Lahore and Islamabad. The one of its kind online photography competition invited university going youth of Pakistan to upload photos depicting the theme “Jawan Pakistan” on Brandsynario and get a chance to win Nokia N86 8MP camera.

Continue reading ‘Nokia N86 8MP Click it! Competition Winners Announced’

17
Feb
10

Blast from the past: A million-dollar home page!

By Reema Dada Leave a Comment
Categories: Digital Content, Digital Trends and Web Portal
Tags: , , , ,

Alex Tew was a student trying to figure out how to pay his way through university. Short of money and short of socks, he scrawled“How can I become a millionaire?” on a notepad and, twenty minutes later, The Million Dollar Homepage was born.

The concept was simple – create a website and charge people a dollar-a-pixel to place an image on a grid a thousand pixels wide by a thousand high. ‘Selling’ all million pixels – if he could pull it off – would net him a cool one million dollars.

Continue reading ‘Blast from the past: A million-dollar home page!’

17
Feb
10

Mobile Marketing: Get Into Your Target’s Mind by Getting Into Their Back Pocket

By Farheen Aqueel 3 Comments
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps and News
Tags: , , , ,

The accessibility of smartphones, made widespread with the grueling battle between Verizon and AT&T, is at an all-time high with their increasing popularity and affordability. Along with the wireless industry’s explosive growth in 3G coverage and technology comes the necessity for marketers to get involved in a big way. A recent 2009 Retail Holiday Season Shopper Study, conducted by Motorola, confirmed this by stating, “More than half of consumers utilized mobile phones for in-store holiday shopping activities,” including “multi-channel comparison shopping, peer feedback, product info and couponing.” That means marketers who used mobile marketing as an additional brand touch point this past holiday season were more successful in reaching over half of all holiday shoppers than those that didn’t. In this economy, can you afford not to reach for that piece of the pie?

Continue reading ‘Mobile Marketing: Get Into Your Target’s Mind by Getting Into Their Back Pocket’

17
Feb
10

Nokia passes key milestones as services business continues strong momentum

By Afreen Leave a Comment
Categories: Digital Marketing, Digital Trends, Interactive App, Mobile, Mobile Apps, News and PR
Tags: , , , , , , , , ,

With a great user experience, an aggressive global rollout plan and a focus on local relevance, Nokia truly put its services on the map – and the strong momentum continues.

“Our recipe for success has some pretty simple ingredients: delighting consumers. Yes, we are in more places, serving more people, with more great content and services. True, more than a million apps are being downloaded a day from our store; Comes with Music is now available in over 25 markets; and every second of the day, 24 hours a day, seven days a week, another person downloads our new Ovi Maps app. These are great achievements, but our goal is to delight hundreds of millions of consumers around the world – and we are well on our way,” says Niklas Savander, head of Nokia’s services business.

Continue reading ‘Nokia passes key milestones as services business continues strong momentum’

17
Feb
10

Wrangler BlueBell’s New Website = Fun!

By Taha Hameedi Leave a Comment
Categories: Activation, Digital Marketing and Interactive App
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Blue Bell website: Discover the SS10 collection and take control of Tony Ward!

That’s the exciting prospect on Blue Bell’s Spring/Summer 2010 website. Thanks to ingenious interactive technology, visitors to bluebelljeans.com will be able to control legendary model Tony Ward’s actions – and even tear the shirt right off his body! Continue reading ‘Wrangler BlueBell’s New Website = Fun!’

17
Feb
10

How Google Went Into “Code Red” And Saved Google Buzz

By Farheen Aqueel 2 Comments
Categories: Activation, Digital Marketing and News
Tags: , , , , , ,

Here’s the story of how panicking just enough may have saved Google’s answer to Facebook and Twitter.

A week ago, Google launched an add-on to Gmail called Google Buzz. Almost immediately, the world howled with complaints that the product exposed users’ privacy by publishing lists of followers made up of the people a user emailed and chatted with most.

This made Google Buzz a danger zone for reporters, mental health professionals, cheating spouses and anyone else who didn’t want to tell the world who they emailed or chatted with most.

But since this early failing, Google employees — specifically VP of product Bradley Horowitz and Buzz product manager Todd Jackson — have done a rousing job answering criticism from users and media with rapid-fire updates to the product.

Continue reading ‘How Google Went Into “Code Red” And Saved Google Buzz’

17
Feb
10

metaio @ Mobile World Congress 2010: Mobile Augmented Reality on the Rise

By Afreen Leave a Comment
Categories: Interactive App, Mobile Apps, News and PR
Tags: , , , , ,

With the release of its Unifeye® Mobile Augmented Reality SDK, a groundbreaking Android demo on image recognition in cooperation with Sony Ericsson and a speech within the Mobile Visions track, metaio demonstrates its direction as a technology leader in the Augmented Reality industry.

Continue reading ‘metaio @ Mobile World Congress 2010: Mobile Augmented Reality on the Rise’

17
Feb
10

7 Facebook hrs a Month. Digital Universe Expands

By mJawad Leave a Comment
Categories: Digital Trends, Research and Social Media
Tags: , ,

In a monthly view of U.S. Internet activity for top parent companies and web brands, The Nielsen Company found that the average time users spend using Facebook per month grew nearly 10%, topping seven hours. Additionally, the number of those actively using the web grew 3.8%, to slightly more than 203 million users. Continue reading ’7 Facebook hrs a Month. Digital Universe Expands’

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