As previously reported, the search giant Google has begun rolling out “Buzz” as an embedded utility within Gmail service. It will be a direct hit to social networking sites like Facebook and Twitter with synchronized content sharing among friend circles.
The stats are in: more than two-million unique visitors, and nearly three-million total viewers watched MySpace’s live stream of “The Twilight Saga: New Moon” red-carpet arrivals at the movie’s world premiere.
The figure was the largest ever for a Ustream red-carpet-live webcast, according to Mashable – and another indicator of how popular the vampire-themed movie already is, a day before its release. MySpace partnered with Ustream for the event, which also enabled viewers to post comments or questions to the movie premiere’s MySpace page.
A new happiness-themed marketing campaign by Coca-Cola has gone viral, getting more than 712,000 views within its first 24 hours. Launched by Definition 6, the ‘Open Happiness’ global advertising campaign was introduced this week through Coca-Cola’s YouTube channel.
Continue reading ’712,000 Views and Counting for New Coca-Cola Happiness Video’
Dante’s Inferno proves it: Classic literature is a videogame gold mine.
Now that Electronic Arts is finished reimagining Dante Alighieri’s epic poem as an Xbox 360 and PlayStation 3 adventure through the circles of hell, the development team’s going to need to find inspiration in other classic literary works.
Game|Life would like to humbly suggest 10 more books that would make totally kick-ass games.
From this celebrated story of childhood adventure, we get a hybrid game of social engineering and extreme whitewater rafting. Half the game is Mass Effect-style dialogue trees: Pick the right option and you’ll convince the neighborhood kids to whitewash the fence for you; fail and you have to play a 30-minute Quick Time Event. The latter half of the game controls almost identically to Toobin’. –Chris Kohler Continue reading ’10 Literary Classics That Should Be Videogames’
AccuWeather is relaunching its weather site next week with a streamlined site and the opportunity for advertisers to create custom content. It is making the new site available for preview as well updating its 65,000 fans on the AccuWeather’s Facebook page before the launch.
Continue reading ‘AccuWeather Relaunches with Custom Content Ad Opps’
Colchester, South East England might not seem like the most likely location for a pilot of cutting edge mobile phone technology but being a pretty average UK town makes it a good place to test just how interested ordinary citizens might be in using their smart-phone cameras to interact with poster sites. Viewing any of the poster sites in Colchester through the camera of a compatible Nokia device will automatically offer the user on-screen hyperlinks to content specifically related to the poster in question, ranging from video clips to competitions. This is achieved through a combination of image-recognition and GPS technology. Continue reading ‘Nokia pilot ‘point & find’ Posters’
Following in the footsteps of companies we’ve covered that let consumers customize their own sneakers and baby shoes, Sydney-based online shoe retailer Shoes of Prey is directing the design-your-own trend towards stylish, custom-made women’s shoes.
Launched in October, Shoes of Prey’s simple, online design tool puts bespoke shoes just a few clicks away for women wanting to design their dream shoes and have them hand-crafted to match their requirements. Customers choose the style, heel type, heel height, adornments and colours, and select from raw materials including calf skin, snake skin, fish skin, silk and more, which makes for a near infinite number of possible combinations. Continue reading ‘Handmade Shoes, Designed By Consumers’
‘Striker’ has become the first Bollywood film to be premiered overseas on YouTube.
The movie, produced by The Indian Film Company in association with Studio 18, hit screens on 5 February in India and released simultaneously on You Tube.
The makers of the film insist that the free-of-charge release on the video sharing website aims to reach the audience in a “cost-effective manner”.
“This is a redefining moment,” the BBC News quoted Studio 18 director Hemant Bhardwaj. Continue reading ‘‘Striker’ becomes first Bollywood film to release on YouTube’
After launching a sweepstakes that caused a 400-plus percent increase in consumers signing up for its SMS alerts program, Yamaha Watercraft Group is back at work on mobile initiatives.
The company just revamped its Yamaha WaveRunner and Boat WAP sites with an all new design including a video tab, more product information, a calendar of events and accessory photos streamed in from Flickr.
Mobile Marketer’s Chris Harnick spoke with Kennesaw, GA-based Bryan Seti, national marketing manager for Yamaha WaterCraft Group, about the company’s work in the mobile space. Here is what he had to say:
Continue reading ‘Yamaha WaterCraft discloses mobile strategy’
So, you have a small- or medium-sized business. You’ve heard of social media, but you aren’t sure where to put your money.
This infographic by the good folks over at Flowtown has all of the answers you need as far as where other businesses are spending. Are they spending their money right? That’s another post altogether. Continue reading ‘Where’s the money being spent in Social Media [Infographic]‘
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