Archive for February 5th, 2010

05
Feb
10

Watch the Web or Watch TV?

By mJawad Leave a Comment
Categories: Digital Marketing, Digital Trends, Online Advertising and Research
Tags: , , ,
Ref: Nielson Wire

While we are not yet spending 90% of our time watching “glowing rectangles” as The Onion joked last year, Americans are consuming more and more video across all three screens (TV, Web, Mobile) according to our recent A2/M2 Three Screen Report. But do we watch TV online the same way we watch on our living room TV?

Looking at Nielsen’s online panel data of U.S. visitors to online TV sites (ABC.com, CBS.com, CWTV.com, Hulu.com, or NBC.com) in the last 30 days, we actually found more differences than similarities when it came to viewing behavior, demographics, and even ad effectiveness. Demographically, those watching online TV Network video are closer to DVR users by gender breaks, but closer to the general online population relative to age. Continue reading ‘Watch the Web or Watch TV?’

05
Feb
10

Augmented (Hyper) Reality Demo

By Alina Tariq 1 Comment
Categories: Digital Marketing, Digital Trends and Online Advertising
Tags: , , ,

This video is an amazingly creative review of what augmented reality will take us in the next decade. The video is innovative and shares an amazing blend between architecture, augmented reality and consumerism combining to create a pretty hectic kind of life made by Keiichi Matsuda.

Continue reading ‘Augmented (Hyper) Reality Demo’

05
Feb
10

Mobile Reality.

By mJawad Leave a Comment
Categories: Digital Marketing, Digital Trends, Mobile, News and Research
Tags: , , , ,

It’s Monday morning in New York. You’re sitting on the subway on the way to work. Chances are you’ll see lots of fellow commuters reading the news, or playing sudoku, or following the route on a map, or reviewing their friends’ weekend photos — all on their mobile phones. It’s pretty hard to resist the conclusion that everything and everyone’s on the mobile Web or using mobile data.

The growth of the mobile Web and mobile data usage in recent years has definitely been breathtaking. It has been spurred by the tremendous increase in smartphone usage — iPhones, Android devices, Palm Pres and more. The Apple juggernaut has seen over 3 billion iPhone app downloads to date. Gartner Group estimates that global sales of smartphones will increase by 27% this year to 177 million units. Continue reading ‘Mobile Reality.’

05
Feb
10

Jagermeister’s New Digital Experience

By Alina Tariq Leave a Comment
Categories: Digital Marketing, Social Media and Web Portal
Tags: , , , , , , ,

Jagermeister has launched their new website which has transformed into a brilliant out of the box digital experience for online users. As the site opens in the green hues with the trendy logo it asks the location and age of the person logging in to see the site. Once in it offers a complete view of what the brand has to offer and more.

Continue reading ‘Jagermeister’s New Digital Experience’

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